• 한국콘텐츠학회논문지
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• 제10권12호
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• pp.366-377
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• 2010

인터넷과 모바일 등 정보화 사회가 급속한 변화를 가져오자 소비자 상호간의 관계를 어떻게 하느냐가 기업에 영향을 미치는 요인이 되었다. 기업들은 자사 브랜드를 중심으로 인터넷에 커뮤니티를 개설하고 있으며 소비자가 능동적으로 브랜드 커뮤니티를 형성하고 발전시키는 형태를 확산하고 있다. 따라서 소비자의 능동적 개입에 따른 커뮤니티 활동의 영향이 어느 정도이며 이에 대한 관리와 활용을 어떻게 효율적으로 할 것인가에 대한 방안을 분석을 통해 제시하고자 한다. 본 연구는 온라인 브랜드커뮤니티의 특성과 온라인 브랜드커뮤니티가 소비자태도에 어떤 영향을 미치는지 알아보고자 한다. 온라인 브랜드커뮤니티가 브랜드 선택시 커뮤니티 태도가 브랜드 결정과 구전커뮤니케이션에 어떤 영향을 미치는가를 연구하고자 한다. 연구는 온라인 대학생이 온라인 대학 선택시 커뮤니티 태도가 온라인 대학 브랜드결정과 구전커뮤니케이션에 어떤 영향이 있는지를 알아보고자 한 것으로 온라인 대학생들을 대상으로 설문조사를 실시하였다. 연구에 의하면 브랜드커뮤니티의 특성(정보의 신뢰성, 상호작용성, 편리성, 친밀성)에 긍정적 반응을 보였으며 소비자태도에서도 구매의도와 구전커뮤니케이션에서 긍정적 행동을 기대할 수 있다. 또한 브랜드커뮤니티의 특성이 구매의도, 구전커뮤니케이션에 영향을 미치는 것을 알 수 있다. 이런 연구를 바탕으로 소비자들이 브랜드커뮤니티 활동을 활발히 할 수 있도록 마케팅전략을 제시할 수 있다.

• 지역사회간호학회지
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• 제11권2호
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• pp.399-410
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• 2000

In this, analyzing the type of subjectivity in which people would have about home visit nursing services originating from public health care centers. I tried to research more effective ways to improve home visit nursing care services. and later. for the development of home visit nursing care. to supply basic data. The method for this study was the Q-method. created by William Stephenson. and was adequate for the study of subjectivity. For this study. through the deep interview. literature inquiry, and the discussion course. 206 Q-statement sentences were abstracted. and based on them, after Q-sample-selection. I then collected the Q-categorized-result from 32 subjects from Mar. 10. 2000 to Mar. 25. 2000. Through the statistic a analysis of PC-Qunal program. the subjectivity species were categorized and analyzed. The study results show that there are 3 sorts of recognition types. and they are analyzed in the following; The first type: the positively receiving type shows that they feel thankful and a trusting feeling about home visit nursing. The second type: the negatively mistrusting type shows that they had doubtful attitudes about the specialty of home visit nursing: they wanted medicine or nutrition remedies rather than health education and concerning the their own health care, they prefered the hospitals or clinics. The third type: the conditional receiving type shows that even though they had a positive receiving attitude about home visit nursing wanting to consult with the home visit nurses about the difficult problem which could not easily be settled, hoping that the home visit nurses could visit them more often, in their actual lives. they strongly indicated their attitudes concerning money as more important than home visits. The subjects in these 3 types commonly had a good feeling about the kindness of the home visit nurses: the first and third types also had a positive recognition about home visit nursing; however. in aspects of the evaluation and receiving attitudes, they showed a big difference. When all the above results are integrated. in the case of the first type the home visit nursing service, which satisfied the demand for health care of the medically weak people. should be continuously supplied. Additionally in case of the second type (negatively mistrust). continuous education and support should be supplied with enough interest to lead their concerns about their own health care as well as lead medical spending in a productive and effective direction in order to change their impressions. Through this study. I learned that the recognition of the objectives of home visit nursing services can be categorized in to 3 types and could be analyzed. Thus I wish that this study helps to present basic data which contributes to the development of the home visit nursing field.

• 한국조리학회지
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• 제21권1호
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• pp.250-266
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• 2015

오늘날 실버세대는 독립된 소비세대로 사회 여러 분야에서 실버외식산업을 급성장시키는 세대이기도 하다. 본 연구에서는 새로운 소비의 주체세력으로 부상하고 있는 실버세대를 대상으로 실버세대에 대한 외식 소비행동에 따른 외식 선택속성과 식습관 변화를 살펴보고자 하였다. 서울에 거주하는 55세 이상의 실버 연령인 216명을 대상으로 하여 식습관 수준과 인구사회학적 특성에 따른 변인분석은 독립표본 t-검증과 F-검증을 실시하였으며, 실버세대의 식습관에 따른 소비태도와 외식소비행동 차이를 알아보기 위하여는 ${\chi}^2$검증을 실시하였다. 분석한 연구 결과를 요약하여 다음과 같은 결과를 얻었다. 첫째, 실버세대의 식습관 수준은 3점 만점에 평균 2.02점으로 나타나, 식습관이 어느 정도 양호함을 알 수 있었다. 둘째, 실버세대의 식습관에 따른 외식소비태도 차이를 분석한 결과, 식습관 태도가 비교적 양호한 사람들이 불량한 집단보다 물리적인 환경, 메뉴의 다양성, 업체의 품질과 서비스를 찾아서 외식업체를 선택하는 것으로 나타났다. 셋째, 실버세대의 식습관에 따른 외식소비행동 변화를 분석한 결과, 식습관 수준에 따른 외식업체 정보 출처와 외식업체 선택 선정기준 변수에 대해서만 집단 간 차이가 있는 것으로 나타났다.

• 복식
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• 제58권4호
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• pp.58-71
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• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

• 마케팅과학연구
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• 제18권3호
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• pp.89-114
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• 2008

광고를 제작, 집행하는 과정에서 기업은 때로 본의 아니게 소비자에게 혼동을 야기 시켜 해당 제품이 무엇인지 잘 못 인지시키거나 제품 이미지를 잘 못 이해하게 하는 경우가 있다. 본 연구는 광고를 제작, 집행하는 과정에서 소비자가 특정 광고를 인지하고 이해하는 데 혼동을 일으키는 모든 제반 요소를 노이즈라고 정의하고 이 요인이 실재 존재하는 지, 또 광고 효과에 얼마나 영향을 미치는 지를 알아보고자 한다. 본 연구에서는 가능한 여러 형태의 광고 노이즈 현상 중 특히 한 모델이 동일 시점에서 여러 제품의 광고에 중복 출연함으로 인해 특정 광고에 대한 소비자 혼란을 야기시키는 광고 중복 출연에 따른 노이즈 현상과 한 제품의 광고에서 기용한 현재 광고모델이 과거 광고 모델과 다른 이미지를 가지고 있음으로 인해 해당 광고에 대한 소비자 혼란을 야기 시키는 모델 교체에 따른 광고 노이즈 현상을 연구 하고자 한다. 더 나아가 산업에서 많이 나타나고 있는 모델의 광고 중복 출연과 동일 제품에 대한 광고모델을 교체하는 것이 소비자 혼란을 일으킬 수 있고 소비자 혼란은 결국, 광고 효과에 부정적인 영향을 미칠 수 있다. 본 연구는 이와 더불어 여섯 가지 조절 변수를 찾아내어 광고 노이즈가 광고 효과에 미치는 부정적인 영향이 어느 경우에 더욱 커지거나 또는 감소하는 지를 알아보고자 하였다. 광고 중복 출연에 따른 노이즈가 광고 효과에 미치는 영향을 실증 분석한 결과를 해석하면 다음과 같이 정리할 수 있다. 첫째, 동시에 여러 광고에 출연하는 모델을 자사 브랜드광고에 기용하는 것은 브랜드 인지도와 브랜드 태도를 향상하는 데 모두 부정적인 역할을 한다. 둘째, 하지만, 광고 중복도가 높은 모델을 이용해야 한다면 특히 브랜드 인지도에 미치는 부정적인 영향을 줄이기 위해서 제품 이미지와 모델 이미지와의 적합성 정도가 높은 광고모델을 선정하는 것이 바람직하다. 셋째, 광고 중복도가 높은 모델을 이용할 경우, 자사 제품 광고에서 해당 모델이 유지해야 할 이미지가 해당 모델이 중복 출연한 광고 속에서 유지하는 이미지와 달리 하는 것이 자사 제품 인지도 향상에 도움이 되나 중요한 것은 자사 제품 태도 향상에는 효과 차이가 없다는 점이다. 넷째, 자사 모델이 중복 출연한 광고의 제품과 자사 제품이 유사할수록 모델의 광고 중복도는 브랜드 인지도와 브랜드 태도에 모두 부정적 영향을 미친다. 또한, 모델 교체로 인한 소비자 혼란이 광고 효과에 미치는 영향을 실증 분석한 결과를 해석하면 다음과 같다. 첫째, 한 제품의 광고에 여러 모델을 기용할수록 브랜드 인지도에 부정적 영향을 미치지만 브랜드 태도에는 오히려 긍정적 영향을 미치고 있었다. 둘째, 기존 광고 모델보다 현재 광고모델의 광고 적합성이 높으면 제품 광고의 모델 중복도가 브랜드에 미치는 부정적 영향은 약화되지만 브랜드 태도에 모델 중복도가 미치는 영향을 조절하지는 못했다. 셋째, 기존 모델과 현재 모델과의 이미지가 유사하면 모델 중복이 브랜드 인지도에 부정적인 영향을 미치지만 브랜드 태도에는 긍정적 영향을 미친다. 마지막으로 기존 광고와 현재 광고의 컨셉이 유사할 수록 제품 광고의 모델 중복도가 브랜드 인지도에 미치는 영향은 긍정적이었다. 특히, 본 연구에서 살펴본 두 가지 광고 노이즈 현상, 즉 동일 모델의 광고 중복출연이 모델 교체보다 광고 효과에 부정적인 영향을 미치는 경향이 있으며, 광고 노이즈 현상은 브랜드 태도보다는 브랜드 인지도 형성에 더 뚜렷한 영향을 미침을 알 수 있었다.

• 한국초등과학교육학회지:초등과학교육
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• 제34권3호
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• pp.297-324
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• 2015

In this study, we summarized and analyzed domestic research papers including science-related attitude in science education over the past 30 years, mainly teaching & learning methods. We reviewed 240 papers of experimental design in Journal of the Korean Association for Research in Science Education and Journal of Korean Elementary Science Education until the last volume of 2014 with results of statistical significance. The results are that students preferred group compensation rather than individual compensation. Also, students' active participation in class activities were effective in promoting students' science-related attitude. On the other hand, students' attitudes related to science did not show significant effectiveness in science class focusing on conceptual understanding. The results of this study regarding the positive or negative influence of teaching & learning methods in science will be expected to be useful when science teacher makes a selection the proper teaching methods.

• 한국직업건강간호학회지
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• 제9권1호
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• pp.56-61
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• 2000

This study was done in an attempt to reveal those factors interfering with the observation study. Three trained research assistants collected data by observing the two occupational health nurses working in the small scale enterprises on the 3rd and 10th of February, 1999. The first observation was performed on the 3rd of February without observation guidance. Guidance was given during the second observation on the 10th of February. These data were compared between reporters in nursing services of 'Workplace visiting', 'Health counselling' and 'Blood pressure checking' according to nursing time and frequency. These areas were chosen because these activities were regarded as clearly identifiable by observers in contrast to the other performances. The data showed inconsistency between reporters. However, they were reduced when reporters observed nurses with guidance, although there were still minor differences between data in time and frequency. Discussions were carried out to find possible reasons for these differences. The causes were mainly attributed to the difficulty in workplace conditions to observe, the work specificity of nurses visiting each workplace and the delicate situation between nurses and observers when reporters were travelling in the nurse's car. Therefore, the results suggest that the observation method applied to the nursing service research at small-scale enterprises should be more concerned about the selection of appropriate workplace and operational definition of nursing activity in order to more precisely measure nurses' attitudes.

• 대한가정학회지
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• 제27권2호
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

• Asian Pacific Journal of Cancer Prevention
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• 제17권4호
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• pp.1637-1641
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• 2016

Oxaliplatin, a third generation novel platinum compound is the most effective first line chemotherapeutic agent for colorectal cancer (CRC) in combination with 5FU and leucovorin. It is indicated for pancreatic, gastric and testicular cancers combined with bevacuzimab, capecitabine, irinotecan and other cytotoxic agents. However, moderate to severe hypersensitivity reactions (HSR) during or after oxaliplatin infusion usually require cessation of chemotherapy or substitution of the key therapeutic drug which largely interferes with improved patient prognosis. This mini- review showcases recent and accepted opinions/approaches in oxaliplatin induced HSR management. Physicians and oncologists have varying attitudes regarding the decision to rechallenge the patient after an HSR experience, efficacy of desensitization protocols, effectiveness and selection of drugs for premedication and possibilities of cross sensitivity to other platinum agents (e.g. carboplatin). A brief insight into underlying molecular mechanisms and clinical manifestations of oxaliplatin induced HSR is offered. We have also discussed the management of oxaliplatin induced HSR and risk stratification for a successful and complete chemotherapeutic plan.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.59-69
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• 2016

We proposed a specialized model of performance measurement to measure the training performance of the trainees in cyber practical training. Cyber security professionals are cultivating their expertise, skills, and competencies through cyber practical training in specialized education and training institutions. The our proposed process of trainee evaluation is consisted of an evaluation component discovery, evaluation item selection, evaluation index catalog, ratings and criteria decision, and calculation formula. The trainee evaluation is consisted of a formative evaluation during the training and an overall evaluation after finished training. Formative evaluation includes progress evaluation and participation evaluation, and overall evaluation includes practice evaluation and learning evaluation. The evaluation is weighted according to the importance of evaluation type. Because it is evaluated actual skills and abilities, competencies are assigned a high weight, while knowledge and attitudes are assigned a low weight. If cyber security trainees are evaluated by the proposed evaluation model, cyber security professionals can be cultivated by each skill and knowledge level and can be deployed by importance of security task.