• 제목/요약/키워드: seasonal sale

검색결과 14건 처리시간 0.029초

계절상품의 사전 예약판매가 물류비용에 미치는 영향에 관한 연구 (A Study on the Effects of Advance and Discount Sales of Seasonal Products by Subscription on Logistics Costs)

  • 김병찬
    • 디지털산업정보학회논문지
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    • 제11권3호
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    • pp.219-230
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    • 2015
  • It is difficult to make plans about the production schedule and volume of seasonal products due to the huge uncertainty in the prediction of their demands, which is why the amounts of carryover seasonal products increase after the peak season. Traditional models fail to meet the important requirements of production and stock plans related to the enhanced efficiency of logistics system due to the reduced value of carryover products by the disposal based on large discounts and deterioration, which poses considerable difficulties with actual problem solving. This study examined the stages of product storage from the specialized factory warehouses during a low season through the stores and the warehouses of local distribution centers during a high season to stock disposal and carryover product warehouses after a high season. The study developed a model for logistics rationalization plans to minimize carryover products by advance selling new products by subscription during a low season in anticipation of high season demands, increasing the accuracy of demands prediction, and making stable production plans, as well as demonstrated its excellence through numerical analysis.

수도권 대학생들의 고급 아이스크림에 대한 구매 성향과 이에 따른 판매 전략 (Purchasing Type and Sale Strategies for High Quality Ice Creams of University Students in Seoul.Kyonggi Area)

  • 정부원;이현자;강근옥
    • 동아시아식생활학회지
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    • 제19권3호
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    • pp.451-458
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    • 2009
  • This study surveyed university students in the Seoul and Kyonggi areas about their purchasing types and sale strategies for high quality ice cream products. The desire to buy new high quality ice cream was "moderate" (35.4%) followed by "quite a lot" (29.4%), showing that the students' interests and their desires for new high quality ice cream items were high. Among things to consider when buying ice cream, 39.2% answered that "taste" was most important, When the subjects were asked if they planned on revisiting an ice cream shop chain. 38.6% answered "quite a lot" or "very much" reflecting that their opinion on the image and service of the ice cream shop chain were very good. As for the influence of seasons on their purchasing of ice cream products, three times more students responded "quite a lot" or "very much" at 51.6% compared to "somewhat little" or "very much" (17.8%), showing that the subjects were responsive to seasonal influences, The subjects were also three times more likely (73.0%) to visit a cafe-type high quality ice cream store chain, Therefore such cafe-type chains are a way to increase sales and to overcome seasonal influences on purchasing. Finally the favorite food to eat with ice cream was cookies (51.3%).

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다면적인 가격지각이 의복구매과정에 미치는 영향 - 구매태도 및 행동과의 관계를 중심으로 - (The Multi-Faceted Influence of Price on Consumers' Purchasing Process of Apparel Products - Relationships with Attitudinal and Behavioral Variables -)

  • 이규혜;이은영
    • 대한가정학회지
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    • 제40권9호
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    • pp.1-15
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    • 2002
  • The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.

우유의 품질향상과 유대지불체계 개선 (Improvement of Milk Quality and Milk Pricing System)

  • 정충일
    • Journal of Dairy Science and Biotechnology
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    • 제19권1호
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    • pp.30-38
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    • 2001
  • The most important task in Korean dairy industry is to keep the seasonal and annual balance of raw milk supply and demand. Too much surplus milk supply which causes dumping sale of market milk makes dairy industries get in trouble of management, and eventually affects to farmers and consumers economically. As balancing of supply and demand is so important in the fee economic market system, the adaption of the quota system of milk production and seasonal price differentiation has been recommended very often as a method of controlling the milk supply and demand. However, this recommendation did not go through successfully due to the strong objection of dairy farmers. Recently, the voice of consumer's requirement for safer and more hygienic, and high protein, low fat level dairy product is getting stronger. By knowledge of this kind changes, quality improvement in nutrients and hygiene is the most positive way to expand the volume of milk consumption. To meet the consumer's demand, therefore, it is necessary to revise the level of milk fat content and the hygienic grading system for the payment system of raw milk.

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서울시내 시장에서 채집한 채소류에 부착된 기생충 조사 (A survey of parasites found on vegetables collected from several markets in Seoul City.)

  • 구성회;박정오;김창환
    • 한국환경보건학회지
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    • 제3권1호
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    • pp.17-21
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    • 1976
  • Korea Parasite Eradication Association alleged in its seasonal report spring/1975 that 36.8 percent of primary, middle and high school students in Seoul area are infected with parasites. For the purpose of a comparative study between the high rate of parasite infection among Korean students and that of parasite eggs attached to vegetables which perform intermediary role in carrying the eggs to human body, such vegetables as lettuce, Korean cabbage, young radish, green onion, cabbage which are on sale at several markets in Seoul city are sampled at random for study. The infection rate of parasitic eggs and larvae on vegetables is studied twice while the detaching mean while removing rate of eggs and larvae in proportion to the number of washing them is studied three times. Every 300 grams of vegetables is taken at random for examination and every one of them is washed with a hard brush and then the kinds of parasite eggs and the ratio of eggs attached to them are studied.

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국내 의류업체의 재고처리 및 재고감축실태 연구 (A Study on Stock Management and Reduction for Apparel Industry)

  • 장은영
    • 복식
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    • 제51권2호
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    • pp.53-64
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    • 2001
  • The purpose of this study is to create the program for efficient inventory management and reduction, investigating the present conditions and factors of the inventory throughout current apparel industry. The research method applied in this study is to survey 92 domestic companies which were randomly selected with respect to the kinds of goods produced : men′s wear, women′s wear, and unisex wear. The research can be summarized as follows : 1. The seasonal stock rate of current apparel industry was 28.75%, and the rate of men′s wear companies was higher than that of women′s and unisex wear companies. 19.43% of stock cost reflection rate was applied, and the stack cost of men′s and women′s wear companies was higher than that of unisex wear companies. 2. Periodic bargain sale was the most frequently used way of stock clearance, and "uniform price sale"and outlet stores were the second and the third irrespectively. Unisex wear companies appeared to be more enthusiastic in stock clearance than the companies belonging to the other two categories. The main places for the stock clearance were department stores, outlet stores and enterprises specialized in the stock clearance. 3. QR production was proved to be the most commonly adjusted method of stock reduction, and the emphasis on development of new design and the utilization of stock management system through computer network were the next, While unisex wear companies had established the positive policies, men′s wear companies took lukewarm altitudes in every aspect. The companies selling on an order were 18.64%, and unisex wear companies showed the higher rate. The lead-time after QR production was 10.91 days, and it seemed to take more time for men′s wear companies than for women′s and unisex wear companies. The rate of the chance in stock was proved to decrease by 12.94%, and there was found no meaningful difference among the three categories of apparel companies.

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지역신문기사 자료와 토픽모델링을 이용한 해변 관련 계절별 현안분석 (Seasonal analysis of Beach-related Issues using Local Newspaper Articles and Topic Modeling)

  • 유무상;정수연;김건후;손철
    • 지역연구
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    • 제34권4호
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    • pp.19-34
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    • 2018
  • 본 연구의 목적은 2004년부터 2017년까지의 해변과 해수욕장을 키워드로 하는 지역신문기사를 이용하여 계절별 현안을 분석하는 것이다. 분석을 위해 오픈소스 프로그램을 기반으로 한 토픽모델링과 시계열회귀분석을 수행하였다. 토픽모델링 분석 결과 계절별 토픽은 봄 35개, 여름 47개, 가을 36개, 겨울 35개가 도출되었다. 모든 계절에서 공통적으로 도출된 주제는 해수욕장, 축제 행사, 사건사고 및 환경문제, 관광지, 개발 분양, 행정 정책, 날씨로 나타났다. 시계열회귀분석 결과 봄에는 35개의 토픽 중 5개의 상승 토픽과 2개의 하락 토픽이 도출되었다. 여름에는 47개의 토픽 중 6개의 상승 토픽과 3개의 하락 토픽이 도출되었다. 가을에는 36개의 토픽 중 4개의 상승 토픽과 3개의 하락 토픽이 도출되었다. 겨울에는 35개의 토픽 중 3개의 상승 토픽과 3개의 하락 토픽이 도출되었다. 그리고 각 계절별로 상승 토픽과 하락 토픽에 해당하지 않는 토픽은 중립 토픽으로 구분하였다. 본 연구를 통해 해변과 같이 계절별로 용도가 다른 경우에 지역현안에 대한 분석을 위해 계절별 토픽모델링을 진행한다면 더욱 유용한 결과를 도출하고 이에 따른 세부적인 진단이 가능하다고 판단된다.

인터넷 쇼핑에 의한 상품판매의 지역적 특성 - G eshop의 경우 - (Regional Characteristics of Commodity Sales by Internet Shopping : A Case Study of G eshop)

  • 김영숙
    • 대한지리학회지
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    • 제38권5호
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    • pp.769-785
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    • 2003
  • 인터넷 쇼핑 판매액의 지역적 분포는 판매액이 많고 다양한 상품군을 구매하는 도시지역과 판매액이 적으며 단순한 의류나 가정주방용품 및 기타 상품군을 구매하는 농촌지역으로 크게 나눌 수 있는데, 이것은 인구규모와 25∼49세의 여성인구, 교육 및 서비스 산업의 지역의 발달정도에 의해 나타난 현상이라 할 수 있다. 이러한 현상은 그 동안 우리나라가 경제발전을 도모하면서 파생된 도ㆍ농간의 인구분포 및 각종 인구구성의 차별화가 그 배경으로, 이것이 인터넷 쇼핑에도 영향을 미쳐 농촌지역 소비자의 제한적 구매행태를 나타나게 하였다.

아웃도어 라이프 활성화를 위안 페이스 커버 개발 연구 (The Development of Face Cover Designs to Activate Outdoor Life)

  • 김찬주;노미경
    • 복식
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    • 제59권1호
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    • pp.47-59
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    • 2009
  • This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

호도의 유통체계(流通體系)에 관(關)한 연구(硏究) -천원군(天原郡)의 사례조사(事例調査)를 중심(中心)으로- (A Study on the Marketing System of Walnut -With Special Reference to the Case Survey in Cheonwongun Districts-)

  • 전상돈;조응혁
    • 한국산림과학회지
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    • 제79권2호
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    • pp.187-195
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    • 1990
  • 천원군지역(天原郡地域))의 특산물(特産物)인 호도를 대상(對象)으로 유통과정(流通過程)에서 발생(發生)하는 각종(各種) 유통구조(流通構造) 및 가격형성과정(價格形成過程)을 분석(分析)해 본 결과(結果)는 다음과 같다. 1. 산지(産地)에서의 판매방법(販賣方法)은 개별판매(個別販賣)가 89.58%, 산임조합(山林組合) 등(等)을 통(通)한 계통출하(系統出荷)가 10.42%이며, 개별출하(個別出荷)의 농가수취율(農家收取率)은 54.93%, 계통출하(系統出荷)의 농가수취율(農家收取率)은 84.58%로 계통출하(系統出荷)로의 유도(誘導)가 필요(必要)하다. 2. 수집(蒐集) 위탁상(委託商)의 상위(上位) 3계소(系所) 집중솔지수(集中率指數)(CR3)는 0.8626으로 과점형태(寡占形態)의 시장구조(市場構造)를 나타내고 있어, 공동판매(共同販賣) 등(等)을 통(通)하여 시장교섭력(市場交涉力)을 증대(增大)시킬기구(機構)가 필요(必要)하다. 3. 호도의 주유통경로(主流通經路)는 농가(農家)-수집(蒐集) 위탁상(委託商)-도매상(都賣商)-소매상(小賣商)-소비자(消費者)로 전체생산량(全體生産量)의 49.63%가 이 경로(經路)로 판매(販賣)되었다. 따라서 생산자(生産者)와 소비자(消費者)를 위(爲)한 유통구조(流通構造)로의 개선(改善)이 필요(必要)하다. 4. 수집(蒐集) 위탁상(委託商)을 판매처(販賣處)로 선택(選擇)한 동기중(動機中) 편리(便利)함이 45.00%로 가장 많고, 다음이 생산량(生産量)이 적어서 20.00%로 나타난 것으로 보아 산림조합(山林組合), 농협(農協) 등(等)에 의(依)한 수매절차(收買節次)의 간소화(簡素化), 수매시기(收買時期), 수매물량기준(收買物量基準) 등(等)을 완화(緩和)시킬 필요(必要)가 있다. 5. 농가수취율(農家收取率)과 유통(流通)마진은 각각(各各) 54.93%, 45.07%로 농가수취율(農家收取率)은 다른 상품(商品)에 비(比)해 다소(多少) 높은편이나 유통(流通)마진 45.07% 중(中) 36.70%가 소매단계(小賣段階)에 집중(集中)되어 있고, 상품(商品)의 표준화(標準化), 규격화(規格化)가 요구(要求)된다. 6. 생산농가(生産農家)의 궁핍판매(窮乏販賣) 및 홍수출하(洪水出荷)로 계절지수(季節指數)는 4월(月)이 115.74로 가장 높으며, 11월(月)이 83.63으로 가장 낮아 계통조직(系統組織) 등(等)을 통(通)한 선대구매(先貸購買), 저장(貯藏) 등(等)을 통(通)한 가격안정대책(價格安定對策)이 필요(必要)하다.

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