• 한국의류학회지
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• 제23권7호
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• pp.1040-1051
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• 1999

The objective of this study was to search out the motive and it's degree of the advertising involvement and to verify how the consumer's reaction have influenced on the effect of the advertising. In this study the questionaries used and objects were 236 working women form 20 to 39 years old. The dates were analyzed by reliability mean standard deviation percentage Duncan test t-test factor analysis correlation ANOVA and regression. The outcome of the analysis can be as follows : 1. Consumer's advertising involvement in the clothing goods was standing on 'Emotional' 'Expressional' or 'Economical' position. Among the factors affecting the consumer'sbehaviors. 'Usefulness' 'Like or Dislike' or 'Uniqueness' are the major 3 bases for perceptive evaluation 'Activity' 'Uncomfortableness' and 'Tranquility' are the 3 factors extracted from consumer's emotional reaction. 2 There was little difference in the size of advertising effect among the cluster types classified by each difference motive of the clothing advertising involvement. 3. Perceptive evaluation of the types of advertising appeal the non-sex-appeal advertising was inclined to "Usefulenss' or 'likes' while the sex-appeal advertising depending rather highy on 'Uniqueness' In respect of emotional reaction "Tranquility' was on non-sex-appeal advertising while more 'Activity' or 'Uncomfortable' feeling were on sex-appeal advertising. 4. In the light of 'advertising style' 'brand image' or 'purchase stimulation' the non-sex-appeal advertising was rather favorable received by the consumer's than the sex-appealing one. 5. All those surrounding factors excluding the 'uniqueness' are closely co-related to purchase stimulation.

• 한국콘텐츠학회논문지
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• 제14권7호
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• pp.125-136
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• 2014

본 연구는 국내 커뮤니티 아트(Community Art)의 활성화를 위한 크라우드펀딩(Crowd Funding) 사례분석과 이를 통한 시사점을 도출하고자 한다. 우선 문화예술 영역의 크라우드펀딩 플랫폼에서 커뮤니티 아트 프로젝트를 검색하여 성공 및 실패 사례들을 선정하였으며, 이후에는 신뢰 & 정보 & 소통 & 콘텐츠 & 보상 측면을 포함한 총 5가지 항목에서 각 사례의 차이점을 비교하였다. 이를 종합 분석한 결과, 장르와 기간, 보상과 홍보 측면에서 비교적 분명한 차이점이 발생하였고 아울러 후원자의 요구에 부합하는 새로운 보상 물품 및 서비스를 개발할 필요성이 제기되었다. 이러한 시사점을 토대로, 본 연구는 자체적인 재원조성이 어려운 커뮤니티 아트에 실질적인 시사점을 제공한다는 측면에서 의의가 있을 것으로 보인다. 한편 커뮤니티 아트의 평가와 관련된 선행연구가 부족한 국내 여건 상, 향후에는 이러한 부분들을 보완할 체계적인 평가 및 분석틀의 연구도 병행되어야 할 것으로 보인다.

• 한국전자거래학회지
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• 제5권1호
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• pp.135-158
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• 2000

In recent years, many retail businesses jumped on the Internet auction bandwagon and paid substantially high fees to learn and develop proper business strategies for this new environment. Unlike what most businesses in the real world presume, this research shows that discriminatory-price ascending-bid auctions in a digital economy might be not very beneficial for the sellers on the Internet, if sellers sell the identical digital products through both a typical posted-price market and an auction. Using an extensive technology infrastructure along with suitable incentives and rules for market agents, we found that a discriminatory-price ascending-bid auction, which is the most popular auction mechanism on the Internet, serves consumers better than it does the sellers or producers in the digital economy. That is, the average prices for digital goods in these auctions are substantially lower than the prices in a posted-price market. This shows that it is not so wise for sellers to jump on the bandwagon of Internet auctions, if there is a market place with posted-price mechanisms which sells comparable items, or if a seller does not have special advantages or strategies in this new market institution. Electronic market mechanisms provide powerful means of understanding and measuring consumer characteristics including willingness-to-pay and other demographics for sellers or producers. Many concern that sellers may extract the entire surplus from the market by using customization on the Internet, thus consumers will be worse off in this digital economy. We found that these sellers who can customize their products and prices fail to capture the whole consumers surplus and cannot exercise a monopoly. One major explanation for this phenomenon is that the competition among the sellers prohibits them from charging prices according to customers demand for each product, where switching from one seller to another is not so difficult for the customers, and reselling products among the buyers are prohibited.

• 가정과삶의질연구
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• 제4권2호
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• pp.53-66
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• 1986

The prensent study was aimed to explore the reality of the low-income consumers problem by the comparison among five income classes. Specifically, this study was intended to (1) compare the levels of consumer skill, market risk, and consumer problem among the five income classes, (2) examine the relationship between consumer problem and consumer skill, and the relationship between consumer problem and market risk, and (3) search the types of consumer problems that each income class consumers might experience the most often. For this purpose, a survey was conducted using questionaire on 525 home managers in Seoul. The deta were analyzed by ANOVA and DMR test. The major findings were as follows; First, the consumer skill was the poorest in the low-income consumers. There was curvilinear relationship between consumer skill and income level. Second, the market risk was the highest in the low-income consumers. Market risk had a negative linear relationship with income level. Third, consumer problem was the most serious in the low-income consumers and was the least serious in the middle-income consumers. Fourth, the lower consumer skill and the higher market risk the consumers had, the more consumer problems they tended to experience. Finally, the low-income consumers had relatively more difficulties in door-to-door sale and inferior goods problem than the middle and the high-income consumers. On the other hand, the latter experienced relatively more difficulties in false and misleading advertising, overcharge, unfair bargain, and warrenty-repair-exchange problem than the former. Taken together, the research hypotheses were well supported in this study. It was suggested that the quality and the quantity of the low-income consumers problem were different from those of the middle-and the high-income consumers problem.

• 감성과학
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• 제8권3호
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• pp.253-263
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• 2005

본 연구에서는 제품의 선호도 평가를 위한 정보 탐색과정에서 영향을 미치는 요소에 대한 인지반응의 특성 파악을 기본 목적으로 하였다. 그리고 그 특성과 제품 선호도의 상관관계를 제품 사용 경험의 측면에서 고찰하였다. 이를 위하여, 휴대폰과 제안형 제품사진을 실험 자극으로 선정하여 두 단계의 실험을 진행하였다. 첫 번째 실험에서는 제시된 각 제품사진을 관찰한 후에 선호하는 순서를 정하여 배열하도록 하였다. 두 번째 실험에서는 앞에서 선정한 선호도 1순위와 10순위의 제품사진에 대하여 선호도 평가 시 최우선적으로 주목한 부분을 표시하고, 그 부분에 대하여 설명하도록 하였다. 실험 결과로부터 두 가지 결론이 도출되었다. 첫 번째, 제품의 사용 경험에 의한 경험적 기억 정보는 인지 대상의 선호도 평정(評定)에 있어, 그 인지 대상에 포함되어 있는 다양한 구성 요소에 대한 해석적 반응을 활성화한다. 두 번째, 제품의 비사용 경험은 선호도와 관계없이 인지 대상에 포함되어 있는 심미적 요소를 지각적으로 수용하는 반응을 유발한다.

• 정보처리학회논문지D
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• 제11D권2호
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• pp.485-494
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• 2004

무선 인터넷 단말기 이용자들은 최근에 휴대폰이나 PDA와 같은 무선 인터넷 단말기를 이용한 고객 관계 관리로, 영업 사원들은 모바일 그룹웨어와 연동해 실시간으로 영업데이터와 고객정보를 알아내고 고객들은 무선으로 제품정보와 매입처 검색, 배송, 주문, 결제까지 편리하게 할 수 있다는 게 이점이다. 이에 본 논문에서는 사용자의 성향, 위치, 구매 정보를 이용해 실시간 맞춤 프로모션 정보를 모바일로 제공하는 서비스를 위해, 무선인터넷단말기의 안전한 데이터 전송을 위한 무선 인터넷 환경의 전환과 암호화 기술의 강조, 그리고 안전하고 신뢰할 수 있는 통신 환경 구축에 있어서 핵심적인 역할을 수행할 WTLS(Wireless Transport Layer Security) 기반의 무선인터넷단말기의 데이터 무결성 보장을 위한 보안 모듈 구현에 대한 방안을 제시한다.

• 한국컴퓨터정보학회논문지
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• 제7권3호
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• pp.149-157
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• 2002

소비자입장에서 쉽고 편리하게 상품 검색 및 구매를 할 수 있는 웹기반 전자상거래 시스템의 구축이 필요하다는 것은 현실적인 일이다. 이러한 취지하에 본 연구에서는 소비자의 사용편의성과 수용도를 향상시키기 위해 웹기반 전자상거래 시스템의 소비자의 구매과정특성을 분석하였다 그리고 이를 기초로 특정 국내 쇼핑몰 사이트의 구매과정의 활동을 분류한 후 구매과정의 로그파일 분석 및 데이터 마이닝을 통하여 쇼핑몰 사용자의 유사특성에 따라 사용자를 그룹화하고 사용패턴을 분석하였다. 실험적 결과는 다양하면서도 공통적인 구매행위 특성을 함께 지닌 쇼핑몰 소비자를 동시에 수용할 수 있는 맞춤형 쇼핑몰의 설계방안으로 활용이 가능할 것으로 기대된다.

• 국제지역연구
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• 제13권3호
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• pp.551-581
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• 2009

이 연구는 중국의 공항 중 인천의 허브화 전략의 경쟁공항인 베이징공항(수도), 상하이공항(푸동)을 대상으로 지분매각, 지배구조, 공항운영 및 시설확충 등에 관한 사례를 분석한다. 세계 주요공항의 전략적 허브화 경쟁이 가속화되면서, 인천공항은 급변하는 경영환경에 대처하고 무한경쟁에서 생존하기 위하여 경영 패러다임의 전환이 시급하다. 그 일환으로 공항에 대한 대내외적 혁신요구에 적극 대응하는 새로운 소유구조와 지배구조 및 운영효율화 방안을 모색하여야 한다. 공항의 일반적인 민영화 방안에는 기업거래(trade sale), 기업공개(IPO), 영업허가, 경영위탁, 프로젝트 파이낸싱의 5가지가 있다. 세계 공항산업의 동향과 함께 중국의 경쟁공항의 민영화와 관련하여 지분매각 및 이후의 지배구조에 초점을 맞추어 인천공항의 일부 지분매각과 지배구조, 공항개발 및 운영 등의 주요 의사결정에 대한 시사점을 도출한다. 인천공항이 동북아허브로서 성장하기 위해서는 공항시설 확충을 위한 재원을 조달하여야 하며, 운영 효율성의 강화가 필요하다. 공공성의 보장을 위해 공기업 형태를 유지하되, 민영화의 장점을 살리기 위해, 정부가 51% 이상의 지분을 보유하는 부분 민영화를 하되, 기업 가치를 극대화하기 위해 기업거래와 기업공개를 함께 활용하되 전략적으로 그 속도와 시기를 결정하여야 한다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.268-272
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• 2023

With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

• 디자인학연구
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• 제2권1호
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• pp.43-62
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• 1989

The luxury is the expression of human being's ornament instinct. In this study, in order to grasp the moulding system of the Korean's personal ornaments, the process of luxury prohibition was reviewed to search for to which direction the ornaments developed in the frame of the prohibited style connected closely to the character of the personal ornaments. The proiod was fixed from the old society to the late Chosun dynasty era. The beginning of the luxury in Korea seems to be the start of the luxury burial at the time of funeral in the age of Koguryo., In the era of Koguryo, 10th year of King Dongmyung (B. C. 28), in the era of Baekje, 27th year of King Koi(260), the prohibition of dress regulation and the style of dress were conducted. The prohibition of personal ornaments in Silla was started from King Bup:Heung, and in the 9th year of King Heung-Duk, the prohibition was conducted in order to correct the luxury of the nobles and set up the social discipline. In the 11 th of King Il-Sung-Ni-Sa-Kum, the use of gold, silver and jade was prohibited in the civilian circles. The prohibition of Silla was succeeded to Koryo era, and in the 7th year of King Kwangjong(956), the system of Baekgwan Gongbok(uniform for government officials) was set up, and the system of Sasek Gongbok(four color official uniform) was set up in the 11 th year of the same King, and the prohibition of the personal ornaments such as crown and band is considred to have been conducted. The prohibition of gold and silver was conducted in the first year of King Sungjong(982), and in the 4th year of King Chungryul(l260), the order of wearing the dress and hat in accordance with the Yusan dynasty and the Mongolian customs were widely circulated in the royal court and vivilian circles. The strong influence of Mongolia made the taste of the traditional personal ornaments laste. The personal ornaments were used for the nobles until the age of the Unified Sillar but even the common people could use them in case they were rich, and such a circumstances made the use of foreign goods inflated. The prohibition of Koryo era was aimed at the prohibition of the foreign goods of luxury, and the classification of the social status.In the age of Chosun Dynasty, the production of gold and silver was feeble indeed but the oute reason of the prohibition was to eradicate the luxurious tendency, elevate the custom of eradicate the luxurious tendency, elevate the custom of thrift, and moreover, the gold, silver and jade were no the products of Korea and the prohibition was conducted but the true reason was afor the tribute tt China and the classification of status. The prohibition of Chosun dynasty was conducted first in the June of the 3rd year of King Taejo The major contents of prohibition was no use of gold, silver and jade, coral, agate, amber, etc. of th, wives of the Dang-Sang-Kwan (Court Nobleman) or their sons and daughters, and the same pheno menon was common even at the time of marriage. The people engaged in the secret trade there of wert beheaded. The personal ornaments in the prohibition were the pendent trinket, Binyo (crossbar) ceremonial ornamental hat, ring, earring, ornamental knife, hat string, hat ornament, belt, etc. Thl luxurious marriage expenses out of the luxury was severe, and lose of the marriageable age because 0 non-preparing the marriage goods was the national evil. The prohibition oC luxury was hard to bt kept to the nobles or rich people, the same as old days and present days. The prohibition of th{ luxury and personal ornaments of Korea had nothing to do with the commons, and it was limited tc the nobles and rich people. The prohibition was aimed to cultivating the custom of frugality by eradicating the luxurious atmosphere, but it was chiefly due to the tribute to the China and tht discrimination of the. status. We can say that the recent personal ornament was the flower of handi craft industry bloomed in the prohibition and regulation.