• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.17-30
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• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

• Archives of design research
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• v.17 no.4
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• pp.319-326
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• 2004

This festival study is based on visitors' evaluation on the Danwon art festival. It was founded as follows; The major visitors of this festival were family and they were interested in educational programs. This festival was evaluated as the art and educational type experience oriented event for family. Visitors satisfied about organization of this event with 4.86 on Likert 7 point and positive percentage was 61.7%. The accessbility was evaluated the secondly satisfied program among 13 evaluation items. The average point was high with 5.34 and positive percentage was high with 79.3%. The highest satisfaction was educational evaluation with average point of 5.37 which was the highest satisfaction. Also the positive percentage was 84% which showed the highest positive opinion. The satisfaction of program interesting was average point of 4.84 which was relatively positive satisfaction. Visitors' positive percentage was 57.3% and negative percentage is only 8.3% which showed satisfaction of program interesting. But visitors unsatisfied about event variety, guiding facility, guiding pamphlet, guider service, parking facility, and foods service. there should be more improvement on the programs. Especially, improvement on public relationship, food quality, and parking for visitors should be implemented. in terms of interesting programs, visitors were most interested in the experience of blacksmith's shop among programs. It was founded that experience based festival programs were popular among this festival visitors and most festivals here in Korea at the moment. So more experience based programs are recommended for this festival.

• Journal of East-Asian Urban History
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• v.2 no.2
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• pp.235-271
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• 2020

Tainan was the capital of Taiwan and was the largest commercial city in Taiwan with a significant number of ports. However, after the end of the Qing era, the functions of the capital and major ports were shifted to Taipei and Kaohsiung, thus leading Tainan to lose its position. This article focuses on festivals in the city. The Qing dynasty administrative agency set up a local government that grouped multiple villages based on the religious beliefs which were closely related to the concept of the urban space as the primary temple. Mazu is an object of worship that attracted the attention of city residents from the Taisho era to the colonial era. At the Mazu temple in Tainan, which has acquired a new mystery, a Mazu festival was conducted with Mazu patrols. This festival was conducted from 1915 to 1937, when it was canceled due to the temple reorganization movement. At the festival, multiple participating groups used to compete to earn the luxury of running the pavilions. The procession ran through the north side of the city on the first day and the south side of the city on the second day. During this festival, in addition to going around the villages of the old city, a touring route was planned for the procession to pass through major landmarks related to the colonial administration and the Ginza-dori Shopping Street, which was newly created during the Taisho era. Therefore, this procession was unique because it ensured that people could explore the old and new streets that were transformed through urban remodeling during the colonial period. Moreover, passing through the licensed quarters called Shin-machi, which was relocated through urban remodeling by the administrative agency, allowed people to visualize the urban structure of colonial Taiwan. Tainan city was renewed through remodeling during the colonial period, thus leading to the formation of a new commercial area. The spirit of the people in Tainan city can be gauged based on the fact that the festival was financially and religiously supported by the merchants who promoted it. The restoration of Mazu during the colonial period indicates the restoration of urban commerce in Tainan, which had fallen from its position as the primary port city in Taiwan since the end of the Qing period. Therefore, it can be considered to represent the restoration of the city.

• Korea Science and Art Forum
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• v.31
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• pp.21-32
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• 2017

Local festivals form the regional cultures and atmosphere of communication; they increase the demand of domestic tourism businesses and thus, have an important role in ripple effects (e.g. regional image improvement, tourist influx, job creation, regional contents development, and local product sales) and economic revitalization. IoT (Internet of Thing) technologies have been developed especially, beacon-one of the IoT services has been applied as plenty of types and forms both domestically and internationally. However, notwithstanding expansion of current digital mobile technologies, it still remains as difficult for the individual to track the information about all the local festivals and to fulfill the tourists' needs of enjoying festivals given the weak strategic approaches and advertisement activities. Furthermore, current festival-related mobile applications don't function well as delivering information and have numerous contents issues (e.g. ways of information delivery within the festival places, independent application usage for each festival, one time usage due to one time event). This research, based on the background mentioned above, aims to develop the local festival mobile application and data analysis system applying beacon technology. First of all, three algorithms were developed, namely, 'festival crowding algorithm', 'visitor stats algorithm', and 'customized information algorithm', and then beta test was followed with the developed application and data analysis system. As a result, they could form the database of visitors' types and behaviors, and provide functions and services, such as personalized information, waiting time for festival contents, and 'hot place' function. Besides, in Google Play store, they also got the titles given with more than 13,000 downloads within first three months and as the most exposed application related with festivals; and, thus, got credited with their marketability and excellence. This research follows this order: chapter 2 shows the literature review of local festival related with technology development, beacon service, and festival application. In Chapter 3, design plans and conditions are described of developing local festival mobile application and data analysis system with beacon. Chapter 4 evaluates the results of the beta performance test to verify applicability of the developed application and data analysis system, and lastly, chapter 5 explains the conclusion and suggests the future research.

• Journal of Korean Society of Rural Planning
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• v.11 no.3 s.28
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• pp.29-42
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• 2005

This study aimed to apply a methodological approach, 'social network analysis' to a case study for the understanding of relational structure among stakeholders related to green tourism development. By doing so, this study argued that it is important to identify stakeholder's network structure to help green tourism planners develop collaborative relationship among stakeholders. This study identified the stakeholders regarding a community-based festival development in the southern area of Korea, and investigated two types of networks among them: decision-making power relational and intimate network. Interviewer-administrated survey and in-depth interview were employed for data collection. The data was analyzed by SPSS (version 10.0) and Net-MinerII (version 2.5.0), and by constant comparison method. The result revealed that low different groups of the stakeholders were separated in the intimate networt and that the festival organizational body was not connected with other stakeholders in the decision-making power relational network. The existence of separated groups and weak relationship among the stakeholders appeared to relate to age-group differences, and different views on the festival between the stakeholders.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.6
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• pp.2300-2305
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• 2010

This study was performed about color-contained mud to provide fun and diversity for the event of mud self massage as a core program of Boryeong Mud Festival which has become one of representative festivals in Korea. Adjusting its own lower brightness of mud and based on the primary study performed about the expressivity of yellowish colors, inorganic colors (oxidized steel in red, ultra marine pink, ultra marine blue, chrome oxide green) were added for the development of colored mud in diverse colors on the basis of Korean traditional colors. It had been judged about each expressivity of color by methods of colormeter, naked eyes inspection and feeling of usage, etc. For the color decided, it had been examined about the coloring when it got wet with the cleaning condition so that it can be used for the event of mud self massage as a program of Boryeong Mud Festival to increase diversity of the Festival and also attempted to develope colored mud to show Korean traditional colors.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.210-223
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• 2014

This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.129-145
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• 2012

This paper investigated the awareness and activation of food tourism festivals in Gwangju, Jeonnam Province. A survey was conducted for the visitors of the Gwangju Kimchi Festival at nearby Gwangju Jeungoe park from October 15 to 19, 2011, and finally 207 respondents were analyzed. As a results of this study, the visitors who visited the Gwangju Kimchi Festival have a lot of interest in local food and food festivals. Also, most of the visitors have much more affection for the area and the food culture developed by geographical influence. The Gwangju Kimchi festival proved to be the most popular food tourism festival in Gwangju, Jeonnam among others. There are much more food festivals than other regions in Gwangju, Jeonnam because of popularity of food festivals, a variety of food, and various kinds of food ingredients. What is necessary to activate the food tourism festivals in Gwangju, Jeonnam includes a variety of programs related to food tourism experience, the development of competitive food tourism products, and PR for well-being food of these areas.

• Korea Science and Art Forum
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• v.26
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• pp.221-230
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• 2016

This paper is focused on the service quality of Buan Masil Festival. The objectives of the research were to explore whether or not the service quality of local festival affects overall satisfaction and revisit intention Data were collected using self-administered questionnaires at the 4th Buan Masil Festival on May 6-8, 2015. A total of 373 valid samples were used for the analysis. The results of the study indicate that service quality of program, souvenir, and facility lead to visitors' satisfaction, and visitors' satisfaction influenced revisit intention. The results concludes with a discussion of implication for future research.

• Journal of Forest and Environmental Science
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• v.34 no.4
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• pp.275-283
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• 2018

This study created the running water (Bandibooliwon) and lentic water (Sooryunwon) artificial habitats of Luciola lateralis in Hwadamsup, Gwangju-si, Gyunggi-do from April 2014 to February 2016. Through various habitat types, metapopulation was formed, and more sound population was induced to be maintained via interactions between habitats. We investigated coenosite at the habitat creation-target site, and 20 species in the lentic water site and 38 species in running water site were found. After releasing L. lateralis, we checked the status of settlement of L. lateralis larvae through traps and macroscopy, controlled the flow velocity of the habitats in line with the life cycle of L. lateralis (hatching, larva period, landing, pupation, copulation, and oviposition), and shaped gentle slope at water side, and planted moss. We artificially supplied melanian snails (Semisulcospira sp.), the food source, in the running water site and induced stable feeding. Also, We created artificial insectary, bred larvae stably in winter, and secured firefly population for a festival. Through night time observation, the time most suitable for a festival was confirmed to be from 20:30 to 22:00.