• Journal of Distribution Research
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• v.13 no.3
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• pp.1-25
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• 2008

This study, from a temporal standpoint, seeks to validate the relationship between prior shopping experience, a pre-experiential construct, and impulsive/planned purchase intentions, a post-experience construct, based on strategic experiential module advocated by Schmitt (1999) by focusing on three key variables--prior shopping experience, on-site experiences, and emotional response to store atmosphere. Also, from a spatial standpoint, the study aims to valiadate the relationship between emotional response to store atmosphere and impulsive purchase intentions across three retail store types--department store, discount store, and internet store. Specific research purposes and findings are as follows. First, it was found that regardless of the degree of prior shopping, discount store and internet shoppers preferred cognitive shopping experience to emotional experience. Second, emotional shopping experience significantly influenced impulsive purchase intention, whereas cognitive shopping experience influenced planned purchase intention. Third, for discount store shoppers only did the interior colour serve as a positive moderator between emotional shopping experience and impulsive buying intention, while merchandise display served as a negative moderator.

• Journal of Venture Innovation
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• v.2 no.1
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• pp.119-130
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• 2019

In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.149-162
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• 2020

This paper applied components of experience-based communication in terms of experience theory of Burnd H. Schmitt and context-based communication in the messenger platform environment through the scenario-based survey method, in order to study the influence of individual experiences, shared experiences, ubiquitous connectivity, and contextual usefulness on the perceived value and use intention of chatbot. Through this, the study is to provide companies in various service industries with practical approaches to further promote the use of chatbot. The implications of this study are as follows. First, as most chatbots still do not exceed the human planning level of designing them, it is necessary to consider how to design individual experience elements functionally according to the customer's intention to speak when developing the chatbot. Second, the chatbot should be designed not only from the perspective of completing specific tasks at any real time in anywhere, but also from the overall perspective of enhancing the quality of interaction, including the situation to which the customer belongs. Third, since the chatbot is likely to be anthropomorphized by users, it is important to be cautious about determining the chatbot's 'persona' and 'tone and manner' when developing the chatbot. Customer satisfaction is the most important criterion for the success of chatbot development. In other words, the quality of planning and data rather than the quality of artificial intelligence algorithms determines the utilization of chatbot. This is why companies are trying to make interactions with chatbot as close as possible to human interactions.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.23-39
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• 2020

The 4th Industrial Revolution and Covid 19 are moving the fashion industry from offline to online. Fashion shows that took place offline are being replaced by online. Online is greatly increasing consumers' digital customer experience based on digital technologies. In this study, we studied the effect of digital experience factors on digital customer satisfaction based on the Schmitt(1999)'s experience marketing. The effect of digital customer satisfaction on purchase, continuous use intention, and recommendation intention were also studied. In addition, the moderating effect of experience frequency was studied. We randomly sampled 180 individuals among fashion mall users.. SPSS 24, AMOS 23 and Process Macro 3.5 were used for statistical analysis. In the study in which digital experience factors influence digital customer satisfaction, all except the digital act showed positive influence. The impact of influence was digital sense (β = .366) > digital think (β = .225)> digital feel (β = .191) > digital relate(β = .163). Digital customer satisfaction have been positive impact on purchasing, continuance use and recommendation intention. In the moderating effect of digital experience frequency, between digital feel, digital act and digital customer experience showed a statistically effective relationship. Based on the this study, We suggested theoretical and practical implications.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.463-464
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• 2008

As the demands of LCD and PDP TV are increasing, the high performance HVICs(High Voltage Gate Driver ICs) technology is becoming more necessary. In this paper, we designed the HVIC that has enhanced noise immunity and high driving capability. It can operate at 500KHz switching frequency and permit 600V input voltage. High-side level shifter is designed with noise protection circuit and schmitt trigger. Therefore it has very high dv/dt immunity, the maximum being 50V/ns. The HVIC was designed using $1{\mu}m$ BCD 650V process and verified by Spectre and PSpice of Cadence inc. simulation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.3
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• pp.582-586
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• 2005

This paper presents a new structure of Phase Locked Loop(PLL) which changes its loop bandwidth according to the locking status. The proposed PLL consists of a conventional PLL and, Locking Status Indicator(LSI). The LSI decides the operating bandwidth of loop filler. When the PLL becomes out of lock, the PLL increases the loop bandwidth and achieves fast locking. When the PLL becomes in-lock, this PLL decreases the loop bandwidth and minimizes phase noise output. The PLL can achieve fast locking and low phase noise output at the same time. Proposed PLL's locking time is less than $40{\mu}s$ and spur is 76.1dBc. It is simulated by HSPICE in a Hynix CMOS $0.35{\mu}m$ Process.

• Proceedings of the KOSOMBE Conference
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• v.1991 no.11
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• pp.133-141
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• 1991

혈중 산소 포화도는 생체의 중요한 정보로써 많은 학자들이 산소 포화도를 비추출방법으로 측정하기 위한 이론과 센서의 제작에 관해서 연구를 하고 있다. 혈액에서의 빗의 흡수(Absorption)와 산란(Scattering)에 관한 이론 연구가 Ishimaru, Takatani. Johnson 등의 학자들에 의해 진행되었고, Polanyi, Hehir, Johnson, Schmitt등에 의해서 센서 구조와 센서 제작에 관한 연구가 진행되고 있다. 산소 포화도를 직접 혈액을 추출하지 않고 비추출식으로 측정하게 된다면, 최근 우리나라에서도 인공 심장이 개발되고 있으므로 인공 심장의 제어에 필요한 정보로써 산소 포화도를 신속 정확하게 공급할 수 있어 인공 심장의 정확한 재어가 가능하다. 그리고 반도체 기술을 이용하여 소형화가 가능하므로 생체 적용성(Biocompatibility)이 우수하고 다기능을 가진 센서를 만들 수 있다. 본 논문에서는 비추출식으로 산소 포화도를 측정하기 위한 투과광 방식과 반사광 방식의 기본 이론 및 센서의 설계를 위한 기본 이론을 분석하였다. 그리고, 적색광의 사용가능성을 테스트하기 위한 모의 실험도 행하였다.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.33 no.2
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• pp.113-118
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• 2005

This paper shows a satellite battery cell voltage monitor system to make differential voltage measurements when one or both measurement points are beyond voltage range allowed by a conventional differential amplifier. This system is particularly useful for monitoring the individual cell voltage of series-connected cells that constitute a rechargeable satellite battery in which some cell voltages must be measured in the presence of high common mode voltage.

• Journal of the Korean Society of Marine Environment & Safety
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• v.11 no.1 s.22
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• pp.29-37
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• 2005

The design and development if Resonant-type Magnetometer(RM) using isotropic magnetic with high permeability is described in this paper. At first, the relationship between the inductance L if the coil winding on a magnetic material and the permeability u(H) appearing in the magnetic material with isotropic and high permeability is defined as a background theory. Then the circuit if RM, which is to obtain the values if L as the change qf frequency is implemented using simple Schmitt Trigger Circuit Through the swinging tests, which is to evaluate the measurement ability if RM, the measurement possibility for the component of earth field was confined.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.7 no.1
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• pp.40-44
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• 2014

A bridge resistance deviation-to-period (BRD-to-P) converter is presented for interfacing resistive biosensors. It consists of a linear operational transconductance amplifier (OTA) and a current-controlled oscillator (CCO) formed by a current-tunable Schmitt trigger and an integrator. The free running period of the converter is 1.824 ms when the bridge offset resistance is $1k{\Omega}$. The conversion sensitivity of the converter amounts to $3.814ms/{\Omega}$ over the resistance deviation range of $0-1.2{\Omega}$. The linearity error of the conversion characteristic is less than ${\pm}0.004%$.