• Title/Summary/Keyword: satisfactions

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An Empirical Study on the Suggestions of Credit Card Sale (신용판매(Credit Card) 개선에 관한 실증적 연구 -대구시를 중심으로-)

  • 조웅걸
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.4 no.5
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    • pp.51-63
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    • 1981
  • The credit card system has been introduced as a new sales method in the marketing field in Daegu city since 1978. In order to increase its efficiency of distribution channel. we should like to find the better ways in the credit card system. For this study, we choice randomly 420 persons credit card holders of a department store in Daegu city. Since the credit card holders purchase products and obtain the utility and satisfactions. salesmen should establish the improvement strategis to meet needs and desires of credit card holders. we conclude that the establishment of the management systems should be based on the management concepts of modern marketing for consumer profit. Than the advantages of credit card sale should not only be recognized but also to translated into material gains by its successful utilization. When credit card sale would come to this, I believe that credit card sale will be helpful for business men activity and consumer's life.

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Trajectories of Marital Satisfaction of Married Couples From Childbirth to 5 Years Postpartum: The Panel Study of Korea Children 2008-2012 (한국 아동패널 2008-2012 자료를 활용한 자녀 출산 후 5년간의 부부의 결혼만족도 변화궤적)

  • Kim, Yeon Ha
    • Korean Journal of Child Studies
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    • v.37 no.4
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    • pp.47-56
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    • 2016
  • Objective: This study aimed to explore marital satisfaction changes of married couples from childbirth to 5 years postpartum using the data from the Panel Study of Korean Children 2008-2012. Methods: A total of 2,072 coupes were followed longitudinally during the first 5 years after childbirth. Their repeatedly measured marital satisfaction were analyzed with growth modeling analyses. Results: Husbands and wives had different marital satisfaction trajectories regarding the rate of change and initial marital satisfaction scores. Further, the facets of postpartum marital satisfactions change varied depending on the couples' first, second, and third (or more) birth(s). Conclusion: In general, Korean married couples' marital satisfaction has a decreasing tendency after childbirth. Fathers' marital satisfaction is generally higher but more rapidly decreases compared to mothers' marital satisfaction. Also, couples after first child birth experience a faster decline of marital satisfaction compared to couples after second or third (or more) birth(s).

An Empirica1 Study on the Relationship between Determinants of Service Quality and Purchasing Behavior -Focused m the Internet Banking- (서비스품질 결정요인과 구매행동에 관한 연구 -인터넷뱅킹을 중심으로-)

  • Park, Kyo-Young
    • International Commerce and Information Review
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    • v.5 no.2
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    • pp.71-87
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    • 2003
  • This paper deals with the following research topics on the basis of the service quality of Internet Banking. First, the components of the Internet Banking service will be described and the appropriate quality measures will be devised for the smooth Internet Banking. Second, the prerequisite variable such as the Internet Banking service quality, customer satisfactions and purchasing behavior are theoretically analysed. Third, it is discussed how the perceived quality of Internet Banking affects the purchasing activities of the customers. Finally, it will be discussed that these results are meaningful in establishing the marketing strategies of bank industry.

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The effect of dual information sources perspective in online shopping malls: information satisfaction, trust, and loyalty (온라인 쇼핑몰에서 기업과 고객들의 차별화된 정보만족과 신뢰의 구분이 로열티에 미치는 영향)

  • Lee, Ju-Min
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.13-34
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    • 2010
  • As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

An Analysis on the Satisfaction and Additional Cost Scale of Environmental-Friendly Agri-Product School Meal Program (친환경농산물 학교급식에 대한 만족도 및 추가 비용규모 추정)

  • Lee, Ji-Eun;Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.13 no.2
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    • pp.145-159
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    • 2005
  • The objectives of this study were to analysis satisfaction and additional cost scale about environmental-friendly agri-product school meal program. To analysis satisfaction about environmental-friendly agri-product (EFAP), parent' survey were conducted residing in Cheonan city. The sample size of the survey is 304 respectively. As a result, parents of students recognized that EFAP is good for their children as well as they really want to change food material from general agri-product to EFAP. Therefore, environmental-friendly agri-policy to be more focused on consumption behavior and food security needs. In order to perfectly change food material to EFAP, about l trillion won will be additionally needed. It means that the market demand of EFAP will be dramatically increased. On the other hand, safe school meal program is one of the most important in a child's life, vital for proper growth and development.

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Sound Power Spectrum Guideline for a Refrigerator based on Subjective Evaluation (소비자 감성 평가를 통한 냉장고 Sound Power Spectrum Guideline)

  • Lee, Jin-Kyung;Jo, Kyoung-Sook;Lee, Jea-Won
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.634-637
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    • 2007
  • A weighted sound pressure level has been used to evaluate sounds test or sound quality test for a refrigerator up to present but the customer had different satisfactions of refrigerator sounds with different listening position. It means that there was a sound directivity caused by a position of fan or compressor. In this paper, we proposed a sound power spectrum guideline that represents total sound of refrigerator.

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Measurement of Satisfaction and Empirical Analysis in Six Sigma Project (식스시그마 프로젝트 만족도 측정과 실증적 분석)

  • Lee, Do-Kyung;Lee, Myeong-Ho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.4
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    • pp.193-200
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    • 2010
  • In this study, we took the census of the project satisfaction level of the employees who have participated in Six Sigma projects. We divided and measured the project satisfaction by the steps of performing the project (team building, execution, ownership and support step). We performed the analysis of variance to show the main factors of project satisfaction level, and the tests of homogeneity to know the relationship the business parts and among the job positions each. The results of analysis showed that the satisfactions of the team building and execution step were significant.

Service Quality Satisfaction according to Farm Stay Visitors Preferences and Segmentation by Motivation (농가민박 이용객의 여행 동기에 따른 세분시장과 방문객 선호에 따른 서비스품질 만족 차이 분석)

  • Park, Duk-Byeong;Kim, Kyung-Hee;Yoon, Yoo-Shik
    • The Korean Journal of Community Living Science
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    • v.21 no.2
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    • pp.163-177
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    • 2010
  • The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

A Study on the Recognition and Satisfaction of Lower Body Shape of Male College Students (남자 대학생들의 하반신 형태에 대한 인식도와 만족도에 관한 연구)

  • Lee, Young-Ju
    • Korean Journal of Human Ecology
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    • v.11 no.1
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    • pp.59-67
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    • 2002
  • The purpose of this study was to investigate the recognition and satisfaction of the lower body shapes of male college students. The subjects in this study were 178 male college students. The results were as follows: 1. The degree of recognition and satisfaction of girth items in lower part of the body scored average. Subjects tended to be dissatisfied with their height. 2. The degree of satisfaction of waist girth and weight was influenced by the real body size than the degree of recognition. And abdomen girth, hip girth, ankle girth, leg length, hight, crotch length were affected by the degree of recognition than the real body size. 3. Subjects were more satisfied with standard lower body type than with lean and obese ones.

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Users' Behavior Study for the Planning of One-room System Houses (원룸시스템 주택 계획을 위한 거주자 행태연구)

  • 조성희;권미지
    • Journal of the Korean housing association
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    • v.14 no.3
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    • pp.165-174
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    • 2003
  • The demand for one-room system house as a new type of house will increase gradually, and residents also tend to be diversified. However, a method of planning of planning of one-room system house was limited and unified. Current floor plans of the one-room don't utilize a benefit of open plan in small areas. The purpose of this study is to propose several guidelines for the planning of one-room system houses that correspond to residents' needs in order to facilitate the benefit of open plan such as efficiency and multi-purpose use in small area. For this, a field survey was carried out as case studies, with individual interviews, questionnaires, and actual survey including taking pictures. Subjects were 50 residents who living in one-room system houses in Busan. Space usage behavior of residents, residential satisfactions, and preference attitudes on the attached service facilities were analyzed. The results were synthesized to suggest several guidelines for planning of one-room system house.