The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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The effect of dual information sources perspective in online shopping malls: information satisfaction, trust, and loyalty

온라인 쇼핑몰에서 기업과 고객들의 차별화된 정보만족과 신뢰의 구분이 로열티에 미치는 영향

  • 이주민 (경희사이버대학교 e-비즈니스학과)
  • Received : 2009.11.23
  • Accepted : 2010.04.01
  • Published : 2010.09.30
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Abstract

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

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References

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