• The Journal of Economics, Marketing and Management
• /
• v.6 no.1
• /
• pp.9-16
• /
• 2018

Purpose - Benefit delay type services have a characteristic of benefit delay that does not immediately appear at the time of delivery of service. Due to a characteristic of benefit delay, the customer's participation in the service delivery system is hindered, and the quality of service declines. As a result, customer satisfaction would be reduced. The purpose of this study is to construct an analytical framework to analyze a mechanism that promotes customer participation in benefit delay type services. Research design, data, and Methodology - Existing research has considered only the performance of service companies to enhance the quality of service and customer satisfaction. This study focused on customer participation as a factor affecting the quality of service and customer satisfaction and attempted to construct an analytical framework based on a theoretical perspective of motivational research. Results - By adopting the motivation theory, this research derived three concepts, the possibility of gaining benefits, the emotional experience, and the desire of benefit. And motivation is created when the three factors interact with each other. Conclusions - This paper has constructed an analytical framework for analyzing factors that promote customer participation in the benefit delay service and finally has proposed case study for further research.

• Korean Journal of Human Ecology
• /
• v.22 no.4
• /
• pp.707-718
• /
• 2013

The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

• Women's Health Nursing
• /
• v.23 no.4
• /
• pp.243-255
• /
• 2017

Purpose: The purpose of this study was to clarify attributes, antecedents, and consequences of female sexual subjectivity. Methods: Walker and Avant's concept analysis process was used to analyze 27 studies from the current literature that relates to female sexual subjectivity. A systematic literature review of women's study in sociology, psychology, theology, law, health science, and nursing was reviewed. Results: The defining attributes of female sexual subjectivity were sexual self-awareness, sexual decision making, sexual desire, and good sexual communication with partner. The antecedents of female sexual subjectivity were social environment, sexual education, sexual experience, and interpersonal relationship. The consequences of female sexual subjectivity were safe sex, prevention of sexual victimization, and sexual satisfaction. Conclusion: Female sexual subjectivity is defined as sexual self-awareness, sexual decision making, sexual desire to seek sexual pleasure and safety, and effective communication with partner in terms of sexual behavior, sexual experience and sexual health. Based on these results, a scale measuring female sexual subjectivity is needed.

• The Journal of Industrial Distribution & Business
• /
• v.8 no.2
• /
• pp.11-20
• /
• 2017

Purpose - The elderly do not want to know what they want and what happiness is, and have no interest in their society. Thus, many studies have been made to investigate real-life situations and to find a solution. Further studies are needed to investigate the effect of the elderly's dating upon happiness. This study investigated the effects of the elderly's dating upon life satisfaction. Research design, data, and methodology - After coding, SPSS Win18.0 was used. The study was investigated as follows. The subjects were 530 elderly of 3 cities in Chungnam who live without children. A total of 512 questionnaire responses were used after we excluded 18 questionnaire because of incomplete responses. Results - The elderly's date value accounted for 3.22 of 5 in full. In this study, the interviewees (82.3%) said normal or higher level to be satisfied with the date. Conclusions - With the extended life span of the elderly, their chances to retain or make new partners have increased. Considering this trend, social workers and others in senior centers should give health services to the elderly to consult and give educational programs to be free from prejudice and conservative attitudes. Most of the elderly had desire to date but thought that with prejudice and bias.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.9
• /
• pp.1538-1545
• /
• 2010

Relationship marketing can be one of the most efficient strategies that enable a company to achieve business success in the marketing environment of tough competition and the desire of consumers for diverse products. Using relationship marketing instead of mass marketing can help a company increase profits. For. proper research in relationship marketing, it is indispensable to study interactivity. This study investigates the effects of interactivity on relationship marketing. The results are as follow: The enterprise-consumer interactivity had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). Especially enterprise-consumer interactivity appeared as the most positive effect on satisfaction and customization benefit appeared to be the most positive effect on trust. The enterprise-consumer interactivity had a significantly positive effect on relationship performance (long-term relationship orientation, repurchase intention, and word of mouth). Especially, enterprise-consumer interactivity appeared as the most positive effect on long-term relationship orientation. Internet shopping malls should enhance the interaction between the company and customers with the feedback system to share important information, and maintain a reliable technological environment. The company can deal with customer requirements by supplying proper products and content. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.4 no.3
• /
• pp.1-17
• /
• 2016

Businesses are using culture marketing as a new promotional tool and as a marketing strategy since consumers have desire for not only economical fulfilment, but also emotional and psychological fulfilment. Similar to service industry, medical service industry has started to use culture marketing on its service industry management side. Therefore, this paper will propose necessity and usable culture marketing in hospitals to identify the current position of culture marketing in medical service industry. In conclusion, the present research offers the following implication. First, culture marketing has a partial offsetting impact to those who have negative emotion regarding the medical service industry. This is because of the positive impact of culture marketing on a customer response and customer satisfaction. Moreover, by considering the fact that only a culture synthesis and a culture style have a positive impact, focusing on a culture synthesis and a culture style would be treated as an advantageous strategy.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.12 no.3
• /
• pp.181-204
• /
• 2016

Recently, the exhibition industry based on digital archive has been rapidly growing and the industry sees an innovative change with diverse digital archive exhibition venues emerging. Enabling visitors to enjoy new and varied exhibition provides a turning point to the exhibition environment. In today's world where IT (Information Technology) leads social changes, new framework and contents are required to establish digital culture that connects traditional culture with advanced information telecommunications. The objective of this study is to identify factors that influence the audience in a digital archive exhibition venue and to analyze impacts of these factors on exhibition success based on immersion and satisfaction. The study presents a research model that applies significant variables of emotional response theory in which fundamental psychological desire of humans is emphasized. To empirically verify the research model, the author conducted a survey for students of S university in Seoul and for ordinary people who have been to digital archive exhibition venues.

• Journal of Fisheries and Marine Sciences Education
• /
• v.23 no.2
• /
• pp.267-276
• /
• 2011

A survey was performed on employees of a small and medium-sized company how had participated in an education & training program, in order to identify the relationship between the enterprise revitalize and its characteristics, and to know how the program and its satisfaction was related with each other. The results showed that education & training program characteristics had influence on the enterprise revitalize and then the latter made effect on its satisfaction. It is suggested that a plan should be developed to promote self-improvement needs of employees when an education & training program is to be made, and by changing the state of facility or training conditions, the efficiency of the program should also be pursued. In addition, it is imperative for the participants to have strong motivation for self-improvement in the program, and it seems that the effectiveness of the program is expected to work in accordance with the will of the company as well as its growth and developmental standards.

• Journal of the Korean Society of Costume
• /
• v.51 no.1
• /
• pp.163-174
• /
• 2001

The purpose of this study is to review the features of eroticism expressed in men's fashion, to explain psychological and social contexts which engender eroticism and to analyze in what way eroticism is portrayed in men s fashion in this context. Eroticism as the metonymy of forbidden sexual desire, has been embodied mostly in visual forms such as picture and photo. From a psychoanalytic view, the context in which eroticism is formed can be explained by primary narcissism and fetishism. Primary narcissism is the feeling of satisfaction with the self in which the subject who is admiring and the object of admiration are one and the same. Accordingly, in order to give rise to eroticism, both subject and object have to exist. Fetishism, the metonymy of castrated penis, is also one of the factors to produce eroticism. Metaphorically seen as a woman who has a penis, a man who dresses in the same manner as a woman dresses can be a source of eroticism to gays. From a sociological view, the context in which eroticism is fostered depends on the dynamic relations among social powers. In these relations, who is a subject or who is an object has been continuously changing. In the Post-modern culture appearing in the late 20th century, power begins to take various forms, and gays and women who had never been subjects begin to make man an object of eroticism. The other point is that social morality, ignoring desire itself, objectifies sexual desire and seeks to remove It by exchanging it for objectified symbols. The design elements provoking eroticism in men s fashion are exposure and decoration. In particular, models in exposure and decorative fashion have been objectified through the methods of fragmentation rather than showing the whole figure or removing a person s individuality or will,.

• Journal of Digital Convergence
• /
• v.11 no.7
• /
• pp.193-199
• /
• 2013

In this paper, a user search history based potential query recommendation system is proposed to enable the user of information search system to represent one's potential desire for information in terms of query and to facilitate the desired information to be searched. The proposed system has analyzed the association with the existing users's search histories based on the users' search query, and it has extracted the users's potential desire for information. The extracted potential desire for information is represented in terms of recommended query and thereby made recommendations to users. In order to analyze the effectiveness of the system proposed in this paper, we conducted behavioral experiments by using search histories of 27656. As a result of behavioral experiments, the experiment subjects were found to show a statistically significant higher level of satisfaction when using the proposed system as compared to using general search engines.