• 제목/요약/키워드: satisfaction levels with major

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고객만족에 대한 관여도의 조정적 역할 (Involvement as a Moderator of Customer Satisfaction)

  • 이공섭
    • 산업경영시스템학회지
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    • 제20권44호
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    • pp.447-462
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    • 1997
  • Customer satisfaction is one of the major issues in current marketing research. Among many studies on this issue, the best known is the determinants of customer satisfaction. This study is focused the involvement as a moderator of customer satisfaction. The data were collected from 113 students who have an experience using or buying the products and services. The present study found that the customer satisfaction has a relation with the following major characteristics. These are: 1) The direct effect of expectation on the customer satisfaction is significant in case of high involvement service. 2) The direct effect of performance has a difference between high involvement and low involvement. 3) And the direct effect of disconfirmation on the customer satisfaction is significantly different from the levels of involvement.

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노인의 자아존중감과 변수들의 상대적 영향력 (The Self-esteem of the Elderly and Relative Influence of Variables)

  • 진연주
    • 가족자원경영과 정책
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    • 제14권4호
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    • pp.263-277
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    • 2010
  • The purpose of this study was to investigate levels of self-esteem and related variables among the elderly. The data is from the Korea Welfare Panel Study conducted in 2007. The data was gathered from 2077 elderly, over 65 years old, and was analyzed by Step multiple regression analysis. The major results were as follows. First, the overall level of self-esteem was in the middle range, with an average of 28.18 points. Second, self-esteem levels showed significant differences in terms of gender, age, education level, health, spouse, health insurance, job, monthly household expenses, national pension, assets, home ownership, satisfaction with spouse, satisfaction with leisure, satisfaction with social network, economic services, medical services, and other services. Finally, Model 1 showed meaningful influences from gender, age, education level, health, spouse, and health insurance. Model 2 showed meaningful influences from education level, health, spouse, health insurance, job, and national pension. Models 3 and 4 showed meaningful influences from education level, health, job, satisfaction of spouse, satisfaction with leisure, and satisfaction with social network. In other words, the factors that had the most significant impact on self-esteem were satisfaction.

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대형할인매장 이용 소비자의 구매행태 및 만족수준 (Purchase Behavior and Satisfaction Levels of Wholesale Discount Store Customers)

  • 김인숙;노미희;신유경
    • 한국생활과학회지
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    • 제10권4호
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    • pp.317-332
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    • 2001
  • The purpose of this study was to find the purchase behavior and satisfaction levels of wholesale discount store customers. Three hundred and eighty housewives who had buying experiences from wholesale discount stores at Gunpo city, Kyeonggi province were selected. The questionnaire survey method was conducted during August 3 to August 9, 2000. The major findings were as follows ; First, the major customers using wholesale discount store were found to be age over thirties and they bought food, such as vegetables and processed food stuffs. They visited wholesale discount store once or twice a week and spent $10{\sim}50$ thousand won each purchasing. Second, most customers evaluated positively wholesale discount store, on the other hand they experienced compulsive buying or had the desire for it. Third, though they visited wholesale discount store because of lower price than other stores, they didn't agree that they were saving money through using wholesale discount store. Forth, housewife-customers' satisfaction level about whole sale discount store was not so high. Among the factors suggested, they were satisfied comparatively with the comfortable counter atmosphere and parking lot, and were dissatisfied comparatively with the long waiting time at cashier.

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노인의 노화에 대한 태도와 삶의 만족도 사이의 관계에 미치는 긍정적 신체 이미지의 매개효과 (The Mediating Effect of Positive Body Image in the Association between Attitudes toward Aging and Life Satisfaction among Older Adults)

  • 이민선;한기향
    • 한국의류학회지
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    • 제46권6호
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    • pp.1023-1038
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    • 2022
  • In societies emphasizing the importance of youthful appearance, attitudes toward aging are closely related to how individuals perceive their own bodies, which can be a major determinant of psychological well-being among older adults. The purpose of this study was to examine the associations between attitudes toward aging, positive body image, and life satisfaction among older Korean adults, based on relative deprivation theory and social identity theory. Employing an online survey questionnaire, data was collected from 408 Korean aged 65 and over. The proposed research model was examined via partial least square structural equation modeling (PLS-SEM). Results revealed that higher levels of psychosocial loss were associated with lower positive body image, while higher levels of physical change and psychological growth - a good example were associated with higher positive body image. Higher levels of positive body image were associated with higher life satisfaction. Overall, positive attitudes toward aging may increase positive body image and life satisfaction among older adults, controlling for subjective financial and health status. The results of this study emphasize that we should not overlook the importance of positive body image in psychological well-being among older adults.

의류 소매업태별 애고소비자의 특성 비교에 관한 연구 - 대학생을 대상으로 - (A Study on Purchase Behaviors of Patrons for Different Types of Clothing Retail Stores)

  • Mi Sook Kim;Bo Kyung Kim
    • 복식문화연구
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    • 제8권1호
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    • pp.40-52
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    • 2000
  • The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

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식생활교육 프로그램의 중요도-만족도 분석 - 서울·경기 식생활교육 프로그램 참여자를 중심으로 - (Importance-Satisfaction Analysis of a Dietary Life Education Program - Focusing on Dietary Life Education Program Participants in Seoul and Gyeonggi -)

  • 박숙현;정희선
    • 한국식품영양학회지
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    • 제31권2호
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    • pp.284-292
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    • 2018
  • This study was conducted to determine the elements that are required and that need improvement in the contents of dietary life education and the educational environment by analyzing the importance-satisfaction of a dietary life education program for dietary life education trainees. The results of the rank test for the satisfactory elements of dietary life education were in the order of competence of instructors, educational contents, time of education, educational environment and affordability of tuition. The importance-satisfaction analysis of the contents and construction of the dietary life education program showed that "suitable contents for the theme of the class", "contents and construction of practice class", "diversity of practice menu" and "diversity of educational contents" had high importance and satisfaction scores and therefore, could be maintained at their current levels. Meanwhile, "adequacy of class time" and "contents and construction of theory class" showed low importance and satisfaction scores, requiring a little effort. Whereas, "time and construction of group practice", "structure of textbook for class" and "duration of course and number of classes" showed relatively low satisfaction compared to importance, requiring major efforts for improvement. Similarly, analysis of the lecture element from dietary life education showed that "professional lecture by instructors", "lectures suitable for themes" and "lecture applicable in real life" had relatively low satisfaction compared to importance, requiring major efforts for improvement. In addition, analysis of the educational environment from dietary life education showed that "adequacy of lecture room space", "cooking equipment", "diversity of cooking utensils" and "sanitary condition of cooking utensils" also require major efforts for improvement. Therefore, dietary life education should not be executed with a simple delivery of knowledge but with both theory and practice classes to increase its application in real life, and active and specific efforts are required to nurture professional instructors and establish educational strategies.

시판 보건용 마스크의 인터넷 조사 및 비교 착용 실험 (An Internet Survey and Comparative Wearing Test of Commercial Health Masks)

  • 이경화;송하영
    • 한국의류학회지
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    • 제48권3호
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    • pp.417-432
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    • 2024
  • This study aimed to enhance the comfort of health masks by conducting in-depth interviews, online surveys, and wearing tests on commercial health masks. The findings are summarized below. In-depth interviews revealed that the most comfortable mask styles were ranked as follows: Beak-1 (B-1) & Beak-2 (B-2) style > Flat style > 3-Horizontal foldable (3H) style. Men generally preferred flat style masks, while women favored beak-shaped masks. The internet survey results showed that 77.8% of surveyed brands offered a variety of mask styles, with 3H and B-2 masks being the most common. Different brands provided masks with different filtration levels, ranging from KF-AD to KF94. Size consistency also varied among brands, with flat masks having relatively consistent dimensions and B-2 masks showing significant size differences. Wearing tests indicated that 3H and B-1 masks were highly satisfying for categories like "itchiness," "unpleasant odor," and "mask slipping." Conversely, flat masks scored the highest satisfaction in classifications such as "stiff," "heavy," "thick," "hot while wearing it," "moisture accumulation," "breathing discomfort," "short ear straps," and "itchiness". Overall, the flat style, B-1, and B-2 yielded higher satisfaction levels, while 4-Horizontal foldable (4H) and 3H garnered lower satisfaction scores on wearing tests.

전북지역 농.어.산촌 주부의 가정생활요구도에 따른 가정생활복지지표 설정에 관한 연구 (The Suggested Family Welfare Index related to Need of the living among Rural homemakers in Chunlabuk-to)

  • 채옥희
    • 대한가정학회지
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    • 제30권3호
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    • pp.205-222
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    • 1992
  • The purpose of this research is to study the need for living and the relationship between the need and the perceived family well-being among families in rural areas and to suggest the index of the family well-being for them. One hundred fifty homemakers in the six rural areas in Chunlabuk-do were sampled for this research and all of them were aged under 60. Data were statistically analized by using statistical softwere package 'Statgraphics' and null jhyposeses were statistically tested at p<.10. From the results of this study, rural homemakers reported, generally, higher levels of the need for the various aspects of family living compared to those of the perceived levels of the family well-being. The need, the satisfaction and the dissatisfaction levels of the various aspects of family oiving were affected more frequently by living area, average monthly income, and the period of living whitin the same area. The satisfaction with the family well-being and living in rural area were affected more powerfully by subvariables related to the family financial living than by any other variables. The need for economic environment, the satisfaction with perceived level of assets, and income were major representative variables for the family finances. In case of the family interpersonal living, the need and the satisfaction with relationship between spouses and the family structure were more powerful varibales than any other variables. The relationship betweenparents and children was more powerful variable for the perceived family well-being than any other variables related to the family interpersonal living. Sampled homemakers thought that the satisfaction with relationship between spouses was the most important in family interpersonal living. The needs for household equipment and living conditions was positively influenced on the need of household work and the satisfaction with those was negatively influnced on satisfaction with present household work.

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식품영양학 전공과 타 전공 학생들의 전공 관련 현장 실습 만족도, 수행 평가도 및 인식도에 관한 연구 (A Study on the Satisfaction, Evaluation and Awareness of Internship Programs among Major and Non-major Students in Food and Nutrition)

  • 최미경;전예숙;배윤정;김은영;김미현
    • 한국식품영양학회지
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    • 제20권4호
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    • pp.494-500
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    • 2007
  • The purpose of this study was to examine the levels of satisfaction, and awareness, as well as evaluations of internship programs between major and non-major students in food and nutrition. The survey was conducted via questionnaire to 80 major and 113 non-major students in food and nutrition who had finished an internship. For the primary internship facilities, the proportions were 51.3% in foodservice for the major group and 57.4% in business & industry for the non-major group. For the internship period, the proportions were 71.2% for under 2 weeks in the major group, and 42.9% for $2{\sim}4$ weeks in the non-major group(p<0.001). The proportions of students who were provided orientation from a professor(p<0.001), and visiting guidance by a professor(p<0.001), were 40.5% and 35.4%, respectively, in the major group and 73.4% and 82.1 %, respectively, in the non-major group. The proportions answering that the internship was a necessity were 95.0% in the major group and 75.2% in the non-major group(p<0.001). The major group had significantly higher satisfaction scores for location of the internship facility, internship period, and connection between education and practice as compared to the non-major group. However, the satisfaction score for professor's guidance during the internship was significantly lower in the major group than the other group. The evaluation score for 'I did my best when doing my work' was significantly higher in the major group than the non-major group. The major group had significantly higher awareness scores for the internship's degree of assistance in improving skills, making use of knowledge, and adapting to the field, as compared to non-major group. In conclusion, students majoring in food and nutrition faithfully participated in their internship programs, with higher degrees of satisfaction and awareness, and higher evaluations. However, more effective internship program with intensified and developed guidance by professor are needed.

대구 지역 보육전공 대학생의 영양 지식과 식습관 및 식이자기효능감 (Nutritional Knowledge, Dietary Habits and Dietary Self-Efficacy of Childcare Major Students in Daegu)

  • 손현숙
    • 동아시아식생활학회지
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    • 제21권1호
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    • pp.14-23
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    • 2011
  • The purpose of this study was to develope nutritional teaching materials and programs for childcare major students by determining interrelations between nutritional knowledge, dietary habits and dietary self-efficacy. Out of 400 questionnaires distributed to the students majoring in childcare in Daegu, 354 were analyzed by SPSS WIN 12.0 program. The results were summarized as follows. Childcare major students' distributions of nutritional knowledge, dietary habits and dietary self-efficacy were approximately all middle levels. Nutritional knowledge scores were influenced by age and self-assessment of health. Childcare major students' dietary habits were influenced by age, the degree of satisfaction of diet, and the degree of interest in diet. Dietary self-efficacy of childcare major students was influenced by gender, satisfaction of diet, whether or not they were on a diet, recognition of the need for nutritional knowledge, and the degree of interest in diet. Nutritional knowledge and dietary habits were positively correlated with dietary self-efficacy of childcare major students. In short, childcare major students with higher nutritional knowledge scores had higher dietary self-efficacy. Further, childcare major students who had a regular diet and balanced dietary habits had stronger dietary self-efficacy.