• Title/Summary/Keyword: sales policy

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A Study on the Foreign Countries's cases of Strengthening the Qualifications of Franchisers - Based on the case study of USA, China, Australia, England - (해외사례를 바탕으로 프랜차이즈 가맹사업 자격 요건 강화 방안을 위한 제언 : 미국, 중국, 호주, 영국의 사례분석을 중심으로)

  • HAN, Sangho
    • The Korean Journal of Franchise Management
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    • v.10 no.3
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    • pp.7-12
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    • 2019
  • Purpose - This study examines the status of franchises and qualifications for franchising business, examines the franchising qualifications focusing on overseas cases, and suggests policy directions for strengthening the qualifications of franchising business. In order to achieve these purposes, the study reviewed the cases of USA, China, Australia, and United Kingdom franchising business law. Literature Review - According to the Fair Trade Commission, franchise is defined as a transactional relationship in which a franchiser provides certain support and education to franchisees in order to sell their goods and services more effectively. In addition, a franchise is a legally and financially independent business of franchisers and franchisees, and according to the concept of affiliates, it is necessary to define a franchise as a product and service marketing based on close and continuous collaboration. A franchiser can be defined as a company with the ability to develop a franchise system, create sustainable value based on it, and replicate "KNOW-HOW" to sellers. Case Study - This study examined the requirements for establishing a franchiser in the United States, China, Australia, and United Kingdom. In most countries, the requirements of franchisers must be operated for at least one year, which means that education, manual production, and continuity of stores should be checked. Suggestion - Based on Korea's population density and consumption sales index, we propose a screening system that registers through 2 + 1 systems, which require two stores to be operated for more than a year, by dividing Korea's commercial rights into two and a screening system instead of simple registration. In the case of a small franchisors, at least one franchsing retail store must be operated for at least one year, which should be applied to only one brand.

Developing Appropriate Inventory Level of Frequently Purchased Items based on Demand Forecasting: Case of Airport Duty Free Shop (수요예측을 통한 다빈도 구매상품의 적정재고 수준 결정 모형개발: 공항면세점 사례)

  • Cha, Daewook;Bak, Sang-A;Gong, InTaek;Shin, KwangSup
    • The Journal of Bigdata
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    • v.5 no.2
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    • pp.1-15
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    • 2020
  • The duty-free industry before COVID-19 has continuously grown since 2000, along with the increase of demand in tourism industry. To cope with the increased demand, the duty free companies have kept the strategies which focused on the sales volume. Therefore, they have developed the ways to increase the volume and capacity, not the efficient operations. In the most of previous research, however, authors have proposed the better strategies for marketing and supporting policies. It is very hard to find the previous research which dealt with the operations like logistics and inventory management. Therefore, in this study, it has been predicted the future demand of frequently purchased items in airport duty free shops based on the estimated number of departing passengers by the linear regression, which concluded with the appropriate inventory level. In addition, it has been analyzed the expected effects by introducing the inventory management policy considering the cost and efficiency of operations. Based on the results of this study, it may be possible to reduce total cost and improve productivity by predicting the excessive inventory problems at duty-free shops and improving cycles of supplying items.

An Analysis of the Effect of the Support Program for Gwangju Dae-in Art Market on the Sustainable Activity Intent of Artists (광주 대인예술시장 지원 프로그램이 예술인의 지속적 활동의사에 미치는 영향 분석)

  • Park, Ju-Young;Son, Jeong-Min;Koo, Ja-Hoon
    • Journal of Korea Planning Association
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    • v.54 no.3
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    • pp.5-14
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    • 2019
  • Starting with the market vitalization project in 2008, The Gwangju Dae-in Art Market has attracted to many artists, changing into cultural and art market. After the project was carried out for a certain period of time, a study was conducted to determine the differing opinions of the artists and merchants in regards to the market. The study also examined and analyzed the factors affecting the artists' continuous activities. The difference in recognition perception between artists and merchants was analyzed through a T-test. PLS-regression analysis was used for the artists' continuing intention to work. As a result, the artists and merchants recognized that the number of visitors increased after the influx of artists. Programs that had a positive impact on the artist's intention for sustainable activities were as follows: the 'Art Products Creation Workshop', where artists, merchants, and citizens collaborate to develop commodities needed for the market; 'Hanpyeong Gallery', where artists directly or indirectly interact with merchants and citizens; the 'Artist-Merchant Workshop', where artists and merchants produce articles required for the market; 'C'est Si Bon', which expresses the placeness of the market into art; and the 'Dae-in Art Night Market', where citizens, merchants and visitors can sell their own works. On the other hand, programs with the negative effect were those where artists' participation was low or none, as the policy implications, they should be actively develop this type of programs, where artists could participate and interact with citizens and merchants, like this visitors and sales can be increased.

Business performance and earnings quality in the information and communication industry before and after the COVID-19 pandemic (코로나19 팬데믹 전·후 정보통신업의 경영성과와 이익의 질)

  • Park, Su-Gyeong
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.113-119
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    • 2021
  • This study compared business performance and earnings quality before and after the COVID-19 pandemic for information and communication companies whose sales increased due to the impact of the COVID-19 pandemic. For this, 4 indicators of ROA, growth potential, liquidity, and stability are used for business performance, and for earnings quality, the standard deviation of the residuals measured by the Dechow and Dichev(2002) model and Francis et al.(2005) model was used. As a result of the analysis, ROA, a representative business performance indicator, increased after xthe period compared to the period before the pandemic, but liquidity was rather deteriorated. As for the quality of earnings, it was confirmed that earnings sustainability is maintained in the post-pandemic period compared to the previous period, similar to ROA. Overall, the profit level and earnings quality of information and communications companies seemed to be improving, while liquidity was deteriorating. This confirms that companies that have overcome the immediate crisis are not ready to pay off their debts right away. Therefore, it suggests that companies need restructuring to reduce their increased debt from the time the COVID-19 subsides.

Analysis of relative importance and priority of decision-making factors in accelerator selection of startups using AHP technique (AHP 기법을 이용한 스타트업의 액셀러레이터 선택 의사결정요인의 상대적 중요도와 우선순위 분석)

  • Bae, Sang-Wan;Lee, Dong-Myung
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.127-140
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    • 2022
  • Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.

Study on the Priorities of Fashion Technology Development for Small-Scale Fashion Designer Brands using IPA Analysis (IPA 분석을 통한 패션 소상공인 디자이너 브랜드를 위한 패션테크 개발 우선순위 도출)

  • Jang, Seyoon;Lee, Yuri;Kim, Ha Youn
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.64-82
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    • 2022
  • This study aimed to explore fashion technologies for small-scale designer brands and reveal the priorities of the derived fashion technologies. Interviews were conducted with owners of 15 designer brands to explore fashion technologies needed in the field based on the business operation stage (study 1), and an online survey of owners of 61 designer brands was conducted to verify their priorities (study 2). A total of 12 fashion technologies were derived from study 1, including 2 market analysis stages, 6 season planning stages, and 4 product operation stages. In study 2, importance and satisfaction were measured with 12 fashion techniques derived from study 1, and importance-performance analysis (IPA) was performed. The technologies of product management with image tagging and sales channel matching were considered to be the fashion technologies that should be developed first. Second, in the case of maintenance, demand prediction and price determination were applicable. Third, over-effort avoidance was revealed through market analysis and design generation. Finally, in automatic product detail page creation and digital marketing, development was the lowest priority. The results of this study are expected to provide insight into priority areas for fashion technology developers and policy departments providing emerging brand support.

소규모 고도 수처리 기술 -가정용 정수시스템 중심으로-

  • Sung, Kyung-Hak;Cho, Bong-Yeon;Park, Ho-Wan
    • Proceedings of the Membrane Society of Korea Conference
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    • 1997.06a
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    • pp.207-231
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    • 1997
  • The use household water purifier is continuously increasing due to the distrust of the piped, rap water, which may be caused by the deterioration of water quality and water supply facilities in Korea. The water purifier distributing in the domestic market is the membrane type that composes of membrane as a basic filter, sediment filter as a prefilter and activated carbon filter instead of one purifying water system. The membrane type using as a water cleaning system is mainly the method of micro filtration(NIF) as well as ultra filtration(UF) and reverse osmosis(RO). The types of MF and UF are using to remove suspended solids and virus, and RO is using to remove ionic compound in chemical organic compounds. At the beginning the household water purifier was imported as end-product or assembled by only importing module from small businesses in Korea. Therefore, people was hard to confide in the product quality because the sales policy and management of water purifier by small business were not effectively organized. However, the defects of water purifier having up to now ate improving by the efforts of special branches of water purifier and large enterprises, and new great products are developing and producing. To develop the best quality product of water purifier in Korea, it should be considered seasonal water characteristrics rather than any other condition. For example, the water purifier can be affected by the water temperature change, increase of suspended solids in the rainy season and inflow of raw water having concentration in a dry season. The subject we have to investigate in the future is to develop the water purifying system adaptable in Korea which can treat the water quality using close analyses of local and seasonal water characteristics.

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Analysis and Implications of Intra-regional Disparities by using Market Concentration Ratio - Focusing on the Chungcheongbuk-do region - (시장집중도를 이용한 바이오헬스산업의 지역개발격차 분석 및 시사점 - 충북지역을 중심으로 - )

  • Ye-Jin Cho;Sang-Eun Choi
    • Journal of the Korean Regional Science Association
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    • v.39 no.2
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    • pp.19-30
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    • 2023
  • This study analyzed intra-regional disparities by using the concentration index of industrial organization theory. And the range of study is 11 cities in Chungcheongbuk-do province. This study aims to clarify the characteristics of the intra-regional disparities by using concentration ratio(CR) and Herfindahl-Hirschman Index. After the review of previous studies, we intend to study the intra-regional disparities using these two indexes. Target is the bio-health industry that all povinces in South Korea want to develop competitively. In addition the analysis was conducted by dividing the bio-health industry into four detailed fields(pharmaceuticals, medical devices, health functional foods, and cosmetics). These fields are based on the results of the city and county competitiveness-enhancing industry. The research results derived the intra-regional disparities index based on sales, the number of workers, and R&D expenses by detailed field. As a result it was confirmed that the strengths according to the detailed fields differed by region. It can be used as basic data in establishing differentiated industrial development strategies for each region in the future.

Technology Adoption Issues and Challenges for Micro, Small and Medium Enterprises: A Case Study of the Food and Beverage Sub-Sector in Indonesia

  • PRANATA, Nika;SOEKARNI, Muhammad;MYCHELISDA, Erla;NOVANDRA, Rio;NUGROHO, Agus Eko;RIFAI, Bahtiar;BUHAERAH, Pihri;ZULHAMDANI, Muhammad;YULIANA, Retno Rizki Dini
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.265-274
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    • 2022
  • MSMEs in the food and beverage industry play a critical role in the Indonesian economy since they account for the majority of the manufacturing sector's GDP. Despite its importance, it is unable to compete on a worldwide scale due to a lack of technological adoption. As a result, the purpose of this study is to look into the concerns and challenges that F&B MSMEs have when it comes to technology adoption. An online survey of 626 MSMEs and in-depth interviews as well as focus groups with diverse stakeholders from four provinces, namely West Java, East Java, South Sulawesi, and North Sumatera, provided the data for this study. To be thorough, the approach used in the study is based on the Technology, Organization, and Environment (TOE) framework. According to the findings, the majority of MSMEs use technology for marketing and sales, mainly through e-commerce. Meanwhile, for a variety of reasons, most of them continue to rely on traditional and semi-automatic technologies for production. According to the TOE framework, MSMEs lack those three parts of the technology adoption framework, particularly the environmental aspect, which is mostly due to a lack of cooperation among stakeholders. Finally, as a policy proposal, we offer a comprehensive technology adoption strategy based on the findings through an integrated MSMEs development information system including many important stakeholders.

Analysis of Success Factors for Technology Commercialization of Venture Companies in the 4th Industry : Focusing on smart farm companies (4차 산업 벤처기업의 기술사업화 성공 요인 분석 : 스마트팜 기업 중심으로)

  • Kim, Dae Yu;Bae, Jang Won
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.317-323
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    • 2022
  • The purpose of this study was to analyze how innovative facility investment and innovative research manpower capabilities of venture companies related to the 4th industrial smart farm affect the technological performance of patents and design registrations, and the financial performance of sales and operating profit. As a research method, a total of 47 venture companies were selected as a sample and regression analysis was performed. Research Results This study analyzes the technological commercialization factors of venture companies related to the 4th industrial smart farm and proposes to expand the budget for R&D government tasks for financial and technological success. In the future research direction, I believe that more discussion is needed on the contribution of companies to quantitative and qualitative growth.