• Title/Summary/Keyword: sales plan

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An analysis about failures of the power converter in power plant (발전플랜트의 전력변환기 고장사례 분석)

  • Han, Seok-Woo
    • Proceedings of the KIPE Conference
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    • 2012.07a
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    • pp.554-555
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    • 2012
  • The failures in the power plant can lead to a dangerous situation according to the demand and supply of the electric power. The failure times of the domestic plant happens very often, and it has been reported as a significant loss by the power sales. Therefore, the power plant is demanded to maintain very well in order to produce a high quality of power. The rate of failures by the electricity facility is filled with 40[%] among the trouble in the failures of the power plant. The failures of power plant can cause serious accidents, magnificent losses, and chaos in our society. So, we require a significant plan to reduce such a serious problem. In this paper, I analysis the failure case of power converter in power plant, and I offer the better solution to be able to prevent the failures from power plant.

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A Study on Aquaculture Policy among Japan's Fisheries Policy Reform (일본의 수산정책개혁 중 양식업 정책에 관한 연구)

  • Jung-Hun Song
    • The Journal of Fisheries Business Administration
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    • v.55 no.1
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    • pp.1-20
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    • 2024
  • Among Japan's agriculture, forestry, fisheries and regional revitalization plans established in June 2018, the key matters related to aquaculture include ① a new perspective on the sponge use system for the development of aquaculture and coastal fisheries, ② a comprehensive strategy for growth and industrialization of aquaculture, and ③ expansion of suitable aquaculture areas. There are four countermeasures including ④ research and development trends. In accordance with these key points, the Japanese government established a comprehensive strategy for aquaculture growth and industrialization by strategically setting aquaculture items in consideration of domestic and international demand, establishing a comprehensive strategy from production to sales and export, and then working in earnest to promote the aquaculture industry. This study analyzes environmental changes surrounding aquaculture in Japan and trends in fish farming and marine products, and summarizes the key points of the June 2018 Agriculture, Forestry, Fisheries and Regional Revitalization Plan to suggest measures that can be utilized in Korea's aquaculture policy.

UI Design Survey of Mobile App for the Activation of Traditional Market (전통시장 활성화를 위한 모바일 앱의 UI 디자인 조사)

  • Lee, Joo-Hee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.277-282
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    • 2015
  • According to International Data Corporation(IDC) showed that PC sales for the first time ahead of the global smart phone sales in the fourth quarter of 2010. This opportunity as a smart phone application and mobile web-sites has been launched to accelerate the development of mobile services in a variety of fields. In addition to the support plan for the activation of the local traditional market from the second half of 2012 to make it easier to find information on the traditional markets of the country expanded and reorganized the traditional market-related web-site, trying to catch the foot of the youth in the online. This study is to increase the number of tourists visiting the traditional market or local residents and young people and to provide a basis for the development of mobile UI design for mobile application to investigate the local traditional market apps that are currently available.

The Effects of Labor Force Compositions on the Performance of Korean Venture Businesses (벤처기업의 인력구성이 경영성과에 미치는 영향)

  • Kim, Jong-woon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.2
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    • pp.135-142
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    • 2015
  • This paper analyzed the effects of changes in temporary workers on firm performances, and the effects of different workforce portions of business functions on corporate performances, respectively, using Korean venture business survey conduected in 2013. Results show that the performance of venture businesses decreases significantly, as the portion of temporary workers increases, which is more pronounced in small companies than in medium companies. In addition, the portions of workforce for administration, R&D, production, and sales don't have uniform effect on firm performance, where medium companies are affected significantly by the portions of production and sales, while small companies do not show significant relationship. This analysis implies that innovative firms, based on knowledge workers, need to use caution when they plan to increase temporary workers, which may lead to lower performance. However, we need further research for the basic causes of the possible lower performance.

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Optimization Methodology for Sales and Operations Planning by Stochastic Programming under Uncertainty : A Case Study in Service Industry (불확실성하에서의 확률적 기법에 의한 판매 및 실행 계획 최적화 방법론 : 서비스 산업)

  • Hwang, Seon Min;Song, Sang Hwa
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.4
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    • pp.137-146
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    • 2016
  • In recent years, business environment is faced with multi uncertainty that have not been suffered in the past. As supply chain is getting expanded and longer, the flow of information, material and production is also being complicated. It is well known that development service industry using application software has various uncertainty in random events such as supply and demand fluctuation of developer's capcity, project effective date after winning a contract, manpower cost (or revenue), subcontract cost (or purchase), and overrun due to developer's skill-level. This study intends to social contribution through attempts to optimize enterprise's goal by supply chain management platform to balance demand and supply and stochastic programming which is basically applied in order to solve uncertainty considering economical and operational risk at solution supplier. In Particular, this study emphasizes to determine allocation of internal and external manpower of developers using S&OP (Sales & Operations Planning) as monthly resource input has constraint on resource's capability that shared in industry or task. This study is to verify how Stochastic Programming such as Markowitz's MV (Mean Variance) model or 2-Stage Recourse Model is flexible and efficient than Deterministic Programming in software enterprise field by experiment with process and data from service industry which is manufacturing software and performing projects. In addition, this study is also to analysis how profit and labor input plan according to scope of uncertainty is changed based on Pareto Optimal, then lastly it is to enumerate limitation of the study extracted drawback which can be happened in real business environment and to contribute direction in future research considering another applicable methodology.

Promoting the Sales of Regional Specialty Products through Local Festivals in Rural Korea (지역문화행사를 통한 전통산물 판매활성화 방안)

  • Kim Mi Heui;Park Duk Byeong;Ahn Yoon Soo;You Myoung Nim;Jeong Hyun Young
    • The Korean Journal of Community Living Science
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    • v.15 no.4
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    • pp.127-136
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    • 2004
  • Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5%), commemorative value (36.9%), and reliability (33.0%). And the top reasons cited for not buying were lack of distinction (45.1%) and high prices (26.6%). The discount rates expected in markets was 16.8%. Second, 49.8% of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9%) and the Ministry of Agriculture and Forestry (MAF) (22.5%). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

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Target Marketing using Inverse Association Rule (역 연관규칙을 이용한 타겟 마케팅)

  • 황준현;김재련
    • Journal of Intelligence and Information Systems
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    • v.9 no.1
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    • pp.195-209
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    • 2003
  • Making traditional plan of target marketing based on association rule has brought restriction to obtain the target of marketing. This paper is to present inverse association rule as a new association rule for target marketing. Inverse association rule does not use information about relation between items that customers purchase, but use information about relation between items that customers do not purchase. By adding inverse association rule to target marketing, we generate new marketing strategy to look for new target of marketing. There are three steps to apply the marketing strategy proposed by this Paper to target marketing. Firstly, a database is converted to an inverse database. Although inverse association rules can be generated from a database, it is easier to explain inverse association rule in an inverse database than in a database. Secondly, association rules and inverse association rules are generated from inverse database. Finally, two types of rules which are created in the previous steps are applied to target marketing. From new marketing rule, this paper is to show direct marketing about target item and indirect marketing about another item associated with target item to sell target item. The reason is that sales of the item associated with target item have an influence on sales of target item.

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On the Area Marketing Strategy and the Case Study of Alcoholic Company(JINRO, Chamjinislro Soju) (에어리어 마케팅전략에 관한 사례연구 -(주)진로의 참이슬의 시장탈환-)

  • Kim, Chang-Ho
    • The Journal of Information Technology
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    • v.7 no.4
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    • pp.71-87
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    • 2004
  • The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

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A Study on the Planning Strategy of Tenant Variety and Placement for Urban Entertainment Center (도심 쇼핑센터(UEC)의 테넌트 구성 및 배치계획에 관한 연구)

  • Lee, Hyun-Soo;Oh, Jung-Ah
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.174-185
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    • 2012
  • The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.

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Design and Implementation of Mobile CRM Utilizing Big Data Analysis Techniques (빅데이터 분석 기법을 활용한 모바일 CRM 설계 및 구현)

  • Kim, Young-Il;Yang, Seung-Su;Lee, Sang-Soon;Park, Seok-Cheon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.6
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    • pp.289-294
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    • 2014
  • In the recent enterprises and are utilizing the CRM using data mining techniques and new marketing plan. However, data mining techniques are necessary expertise, general public access is difficult, it will be subject to constraints of time and space. in this paper, in order to solve this problem, we have proposed a Mobile CRM applying the data mining method. Thus, to analyze the structure of an existing CRM system, and defines the data flow and format. Also, define the process of the system, was designed sales trend analysis algorithm and customer sales recommendation algorithm using data mining techniques. Evaluation of the proposed system, through the test scenario to ensure proper operation, it was carried out the comparison and verification with the existing system. Results of the test, the value of existing programs and data matches to verify the reliability and use queries the proposed statistical tables to reduce the analysis time of data, it was verified rapidity.