• 대한가정학회지
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• 제50권5호
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• pp.101-113
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• 2012

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

• 한국식생활문화학회지
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• 제25권4호
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• pp.466-472
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• 2010

This study divided consumer food-related lifestyles into five types: health-oriented, convenience-oriented, safety-oriented, economics-oriented, and taste-oriented. According to this grouping, we separated the lifestyles into low-interest, safety and economics-oriented, taste-oriented, and high-interest. The results showed that the safety and economics-oriented group was the largest, whereas the taste-oriented group was the smallest. The results also showed that Korean food consumer behavior and satisfaction differed significantly among the groups, and that the high-interest food-related life group exhibited the highest satisfaction. This study is significant because it segmented the local Korean food market, applied food-related lifestyles, and examined submarket characteristics.

• 한국의류학회지
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• 제42권4호
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• pp.584-598
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• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• 한국식품영양학회지
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• 제27권6호
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• pp.1156-1162
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• 2014

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

• 가족자원경영과 정책
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• 제19권2호
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• pp.127-148
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• 2015

This study compared types of time and money attitudes by respondents' characteristics, and compared leisure consumption behavior and leisure satisfaction among different groups, which are classified by attitudes toward time and money. It also verified a structural model for the relationship of leisure satisfaction and the attitudes toward time and money, and investigated the moderating effects of leisure consumption behavior. Data were obtained from a questionnaire completed by 512 adult consumers. Using factor analyses and cluster analyses, this study classified the types of time and money attitudes. The time attitude was categorized according to four clusters: time-insensibility, future- oriented, present-oriented, and past-oriented. The money attitude was divided into four clusters: future safety, stinginess/anxiety, diversion, and power/prestige. The major findings of this study were as follows: First, the propensity of leisure consumption behavior to seek fashion and conspicuousness was higher for time-insensibility group than for the others. However, the propensity of rational consumption behavior for leisure was higher for the future-oriented group. The level of leisure satisfaction was the highest for the time-insensibility group. Second, the propensity of leisure consumption behavior to seek fashion and conspicuousness was higher for those who considered money as tools for diversion and power/prestige. The propensity of rational consumption behavior for leisure was higher for the future safety and stinginess/anxiety groups. The level of leisure satisfaction was significantly higher for the diversion group. Third, from the results of structural analyses, the time-insensibility attitude showed a positive effect on the leisure consumption behavior to seek fashion and conspicuousness. The future-oriented attitude had a positive effect on the propensity of rational consumption behavior for leisure. The money attitudes of diversion and power/prestige had positive impacts on the leisure consumption behavior to seek fashion and conspicuousness, although they had negative effects on the propensity of rational consumption behavior for leisure. The leisure consumption behavior to seek fashion and conspicuousness had a positive effect on leisure satisfaction, although the rational consumption behavior for leisure had a negative effect.

• 한국콘텐츠학회논문지
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• 제8권11호
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• pp.347-355
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• 2008

본 연구는 청주지역 대학생들을 대상으로 진행되었으며, 총 213부의 유효표본이 분석에 이용되었다. 본 연구의 목적은 첫째, 청주지역 대학생들의 식생활라이프스타일을 요인분석 한다. 둘째, 식생활라이프스타일 요인에 따라 대학생들의 집단을 분류한다. 셋째, 식생활라이프스타일에 따라 분류된 집단의 외식행동을 연구한다. 연구 결과 획득한 정보를 토대로 레스토랑에 마케팅적 시사점을 제시하고자 한다. 연구결과 청주지역 대학생들의 식생활라이프스타일의 요인분석결과 "유행 추구형", "건강 추구형", "안전 추구형", "장식 추구형", "미각 추구형" 그리고 "웰빙 추구형" 의 6개 요인이 추출되었고, 군집분석 결과는 안전 추구형 집단, 소극적 식생활 집단, 식생활 고관심 집단으로 분류되었다.

• 가정과삶의질연구
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• 제26권5호
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• pp.61-74
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• 2008

This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

• 대한안전경영과학회지
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• 제16권4호
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• pp.257-262
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• 2014

Risk information may be one of the most important factor for worker's safe behavior because that safe behavior can be oriented by attitude based on risk information. Traditionally KAP(knowledge, attitude and practice) model was useful frame for the change of human behavior. Knowledge is formed by information through experience and education. Worker's health may be prevented by his or her own active safe behavior based on risk information. This paper is to investigate the effect of labor union on the provirion of risk information by labor union. Data for analysis is the third Korean Working Conditions Survey done by Occupational Safety and Health Research Institute in 2011. The sample size is 50,032 economic active person surveyed by household interview survey with structure questionnaire by trained interviewer. The difference of risk information provision among employees was tested by mean difference test. The level of risk information of employees of companies with labor union is higher than that with non labour union. This paper has some implication for the promotion of safe behavior of employees through risk information provision mediated by labor union. Some limitation of this study may be considered because of using the cross sectional survey data.

• 대한영양사협회학술지
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• 제25권3호
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• pp.188-198
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• 2019

This study examined the subjective health recognition, motivation, selection property, consumption realties, and generalities of elderly people eating out. The ratio of women eating out in those over 60 years of ages was high and people in that age group ate out most actively. The score of convenience-oriented, gourmet-oriented, and dignity-oriented of the selection property for eating out increased with increasing frequency and expenditure for eating out. With increasing age, a negative (-) relationship with a decrease in the safety-oriented score of the selection property for eating out was predicted. As the number of days eating out increased, a positive (+) relationship with an increase in the safety-oriented score of the selection property for eating out was observed. As the scores of physical and social health perception increased, a positive (+) relationship with an increase in the gourmet oriented score was observed. Based on the results, various research on the relationship between the health recognition and eating out behavior of those over 60 years of age are required.

• 가정과삶의질연구
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• 제31권4호
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• pp.15-31
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• 2013

Consumers are quite worried about food safety because food is one of the most important necessities in everyday life. Many studies have been conducted regarding the food safety issues, however, most researches have focused only on a limited range of risk factors and used only quantitative survey methods. The purpose of this study was to investigate consumers' perceptions of the risky components of food safety and how the perceptions have been formed. For this study in-depth interviews were conducted. For the interviewees, nine housewives, who are in their 30s to 50s, were selected taking into consideration their age, education level, number of children, and employment status. Results showed that the risk factors many consumers worried about were agricultural pesticides, MSG, food additives, GMO, Mad Cow Disease, preservatives, and growth hormones, etc. Consumers were worried about the risk of the retail process the most because they thought it was not informed and controlled well. Consumers tend to worry much more when the risks are involuntary, uncontrollable, unreliable, and have a gradual negative effect. Some of the food safety-oriented behaviors of consumers were also investigated.