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http://dx.doi.org/10.7318/KJFC.2010.25.4.466

Korean Food Market Segmentation Strategies and Applied Food-related Lifestyles  

Kim, Kyung-Min (Department of Business Administration, Silla University)
Kim, Kyung-Hee (Department of Business Administration, Silla University)
Publication Information
Journal of the Korean Society of Food Culture / v.25, no.4, 2010 , pp. 466-472 More about this Journal
Abstract
This study divided consumer food-related lifestyles into five types: health-oriented, convenience-oriented, safety-oriented, economics-oriented, and taste-oriented. According to this grouping, we separated the lifestyles into low-interest, safety and economics-oriented, taste-oriented, and high-interest. The results showed that the safety and economics-oriented group was the largest, whereas the taste-oriented group was the smallest. The results also showed that Korean food consumer behavior and satisfaction differed significantly among the groups, and that the high-interest food-related life group exhibited the highest satisfaction. This study is significant because it segmented the local Korean food market, applied food-related lifestyles, and examined submarket characteristics.
Keywords
food-related lifestyles; Korean food; satisfaction; segmentation;
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Times Cited By KSCI : 7  (Citation Analysis)
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