• 제목/요약/키워드: rural tourism demand

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메콩델타지역 농촌관광의 공급자 네트워크: 티엔장성(省) 터이선 섬을 사례로 (Stakeholder Networks Supplying Rural Tourism in The Mekong Delta, Vietnam: The Case of Thoi Son Islet, Tien Giang Province)

  • 챠우 곡 민 호앙;김두철
    • 한국경제지리학회지
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    • 제16권3호
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    • pp.423-444
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    • 2013
  • 베트남 특히 메콩델타지역은 1990년대 이후 지속적으로 관광객 수가 증가해 왔으며, 특히 터이선 섬은 이 지역의 대표적 농촌관광지 중 하나로 주목받아 왔다. 이 연구는 농촌지역에서 관광개발이 이루어질 때, 관광 자본의 성격(역외/역내)에 따라 공급자들이 어떻게 네트워크를 형성하는지를 밝히고자 하였다. 분석 결과, 터이선 섬의 주요 관광공급자는 크게, 호치민시의 여행사, 지방 여행사, 지역 주민 및 행정기관으로 나타났으며, 이 중, 호치민시의 여행사와 지방 여행사는 관광객(관광 수요)와 지역 주민(관광 공급)을 이어주는 중심적 연결자로서 기능하고 있다는 것이 밝혀졌다. 또한, 호치민시의 여행사와 지방 여행사간의 네트워킹은 서류상 계약(공적 네트워킹)이 지배적인 반면, 지방 여행사와 지역 주민간의 네트워킹은 서류상 계약(공식 네트워킹)과 구두상 계약(비공식 네트워킹)이 동시에 존재하였다. 한편, 지역 주민간의 네트워킹에서는 가족, 친구, 근린관계에 기반한 비공식 네트워킹이 지배적으로 나타났다. 한편, 지방 여행사간 또는 터이선 관광의 최종 목적지이며 지역 주민들에 의해 운영되는 과수 농원(tourist sites) 간에는 어떠한 협조적 네트워킹도 나타나고 있지 않다는 것이 밝혀졌다. 이러한 공급자 간의 네트워킹의 일차적 동기는 가격 경쟁이며, 그 결과 터이선 섬 관광 수입의 대부분이 호치민시의 여행사로 누출되며, 지역내 공급자에게는 일부분만이 돌아가는 수입 분배의 불균형이 나타났다. 즉, 지역내 공급자간의 치열한 경쟁이 호치민시의 여행사와 관광 업무 체결시 교섭력을 발휘할 수 없게 하고 있었다. 최근 지역내 관광 공급자들의 연합조직으로 관광협회가 설립되었지만, 주요 공급자가 아직 가입하고 있지 않으며, 지역내 공급자들의 교섭력을 높이는데는 역부족인 것으로 보여진다.

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인터넷 뉴스 데이터 텍스트 분석을 통해 본 우리나라 농촌다움에 대한 이미지 연구 (The Image of Ruralism in Korea through a Text Mining for Online News Media analysis)

  • 손용훈;김용진
    • 농촌계획
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    • 제25권4호
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    • pp.13-26
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    • 2019
  • The rural areas in South Korea have changed rapidly in the process of national land development. Rural landscapes have become discoloured, and their attractiveness has decreased as cities have expanded. But the attractiveness or multifunctional values of rural areas has become more important in contemporary society around the world. According to this social demand, the efforts of conserving the rural landscape are of high priority and the recovery of ruralism in the area is required. This study has tried to understand how the public image of ruralism in South Korea has been influenced by the news media. The study retrieved news articles using the web searching portal site from the six keywords, commonly used to refer to ruralism, including 'rural landscape', 'rural community', 'rural tourism', 'rural life', 'rural amenity', and 'rural environment'. News data from the six keywords were also collected respectively from within the year-period of 2004-05, 2007-08, 2012-13, and 2016-17. In the text mining analysis, the nouns with high Degree Centrality were figured out, and the changes by year-period were identified. Then, LDA topic analysis was performed for text datasets of six keywords. As a result, the study found that the news articles gave an informed focus on only a handful of issues such as 'poor rural living condition', 'regional or village improvement projects', 'rural tourism promotion projects', and 'other government support projects'. On the other hand, nouns related to virtues and values in the rural landscape were less shown in news articles. These results have become more apparent in recent years. In the topic analysis, 35 topics were identified. 'village development projects', 'rural tourism', and 'urban-rural exchange projects' were appeared repeatedly in several keywords. Among the topics, there are also topics closely related to ruralism such as 'rural landscape conservation', 'eco-friendly rural areas', 'local amenity resources', 'public interest values of agriculture', and 'rural life and communities'. The study presented an image map showing ruralism in South Korea using a network map between all topics and keywords. At the end of the study, implications for Korean rural area policy and research directions were discussed.

도시민의 라이프스타일에 따른 농촌어메니티자원 선호도 분석 (An Affinity analysis for Rural Amenity Resources according to the Life-Styles of Urbanites)

  • 서주환;전민정
    • 농촌계획
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    • 제18권4호
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    • pp.117-127
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    • 2012
  • The demand of rural tourism industry has increased among the urbanites in South Korea, in due to the increase of leisure activity and the emergence of ageing society. Rural amenity resources are gaining various interests, in the value creation and promotion of tourism. In this study, the propensities of city dwellers were separated by life-style classification, and each affinity to the rural amenity resources was examined in accordance with the separation. A questionnaire survey of urbanites in the southern area of Gyeonggi-do, the most populous province in South Korea, was conducted to analyze the preference of city dwellers about rural amenity resource and life-style of themselves. For statistical verification, $IBM^{(R)}$ $SPSS^{(R)}$ Statistics 20 software was used for frequency, reliability, factor and multiple regression analysis of this research. The results of the statistical analyses found a noticeable characteristic in life-style classification. The affinities of urbanites can be classified into four congregations of life-style factors in this statistical model. Each congregation of the factors was named as 'Self-development-oriented', 'Leisure-oriented', 'Achievement-oriented', and 'Culture-oriented' life-style, to represent the characteristics for convenience' sake. Among these styles, only 'Self-development-oriented' and 'Achievement-oriented' showed the positive correlation with rural amenity resources in the multiple regression analysis. In addition, the rural amenity resources were also analyzed in accordance with the life-styles classification of urbanites. City dwellers showed the highest interest to the 'natural resource management facility resource' in natural resources, the 'traditional heritage resource' in cultural resources, and the 'community resource' in social resources. Meanwhile, they showed less interest to 'agricultural and scenery resources' in natural resources, 'specialty production resource' in cultural resources, and 'cooperative farming' in social resources. These characteristics can be constructed as meaning that the urbanites who concern self-development and achievement of their lives have high interest in rural amenity resources, and the main interest of them is not 'return-to-the-farm'(歸農) but 'return-to-the-home'(歸村).

농촌마을 공공공간 및 시설의 입지적합성 평가를 위한 사례연구 - 전남 곡성군 옥과면 일대(거점면단위, 권역단위, 마을단위) 대상으로- (Suitability Assessment of Rural Public Spaces and Facilities - A Case Study of Okgwa-myeon(Myeon Unit, Region Unit, Village Unit), Gokseong-gun, Jeollanam-do -)

  • 서주환;김진오;송병화
    • 농촌계획
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    • 제21권3호
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    • pp.145-154
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    • 2015
  • With the rapid change of rural communities and increasing desire for social welfare, the demand for the quality of public spaces and facilities is increasing. However, inefficient location of rural public space and facility has caused problems such as economic inefficiency, inconvenient accessibility, environmental pollution, unsustainable energy use, and disturbance of visual landscape. This study aims to evaluate suitability of public spaces and facilities in three types of rural village: rural downtown village, rural clustered village, and individual village. As a way to measure the suitability of public spaces and facilities, we assessed indicators of suitability in terms of accessibility, usability, biophysical environment, and sustainable management. To evaluate the accessibility, we applied indicators such as distance from residential areas, public transit, market and public facilities. For the evaluation of biophysical environment, we applied indicators such as slope, elevation, aspect, and occurrence of natural disasters. We analyzed digital maps representing the indicators listed above using GIS. We also conducted a survey and face-to-face interviews to evaluate usability and sustainability of management which are not possible to understand through maps. As a result, we identified that suitability of public spaces and facilities in downtown villages is higher than clustered and individual villages. In particular, suitability of infrastructure facilities, social welfare facilities, and income generation facilities in downtown village are higher than those in clustered and individual villages. The suitability of tourism facilities is generally lower than other types of public facility across the three types of villages. Tourism facilities in clustered village have been identified especially unsuitable compared to other types of villages. We expect the outcome of the research is helpful to improve allocation of public spaces and facilities in rural villages.

지역농협단위 친환경농업의 추진사례 연구 - 안성 고삼지역의 사례를 중심으로 - (A Case Study on the Strategies for Developing Environmental -Friendly Agriculture by Regional Agricultural Cooperatives - Focused on Anseong Kosam Area -)

  • 김호
    • 한국유기농업학회지
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    • 제11권3호
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    • pp.21-35
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    • 2003
  • Environmental-friendly agriculture(EFA) has been mainly developed at many areas which have factors of natural, social cultural and economic characteristics. These rural areas can be developed into environmental-friendly space to preserve ecosystem, natural and cultural scenery, and environmental resources. The plan for developing a regional agriculture has to get central operating bodies, producers' organizations, a homogeneous district for farming, and so on. This case study is focused on development directions and situations of the EFA of Kosam area in Anseong. Kosam cooperatives is a central managing body to produce and sell rice by duck-farming method, and to develop rural area. This cooperatives is one of the leading those that have developed the regional agriculture in Korea. Kosam area is at a disadvantage of natural-geographical conditions and farming size. Kosam cooperatives has been trying to overcome these agricultural weaknesses by introducing duck-farming method. They have got many excellent results through developing EFA as a regional agriculture. Kosam area will be a good place for green tourism if they can actualize the combination model of three demand factors (natural and agricultural scenic view, natural-friendly recreation and safe food) for green tourism in the near future.

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친환경농업 및 농촌관광 관련 지역특화발전특구의 발전전략 (Development Issues of the Special Economic. Zone for Regional Development related to Environmentally Friendly Agriculture and Green Tourism)

  • 김호;허승욱
    • 한국유기농업학회지
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    • 제14권4호
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    • pp.361-383
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    • 2006
  • The works of the special economic zone for regional development(SEZone) have been promoted for developing the regional economy corresponding with its own peculiarities by not national, but local level of government. Namely, those set the goal at specialized development of regions through an appeasement policy against regulations. So local governments. must originate the local works, get financial sources by itself, and then revitalize the regional economy. The policies of many local governments aim at increasing farmers' income by developing rural society to cope with open economy system. By the way they have tried to revitalize agriculture and rural society by promoting actively the works of SEZone through an appeasement policy against regulations. And it is important to search for specialized factors based on regional resources, and to make connected with them together so as to obtain good results in the works of SEZone. This study examined regulations related to environmentally friendly agriculture and green tourism. And it researched about the effect of SEZone works on regional economy and develops indices of result estimation. So schemes for strategies for increasing demand and development issues were presented.

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방문객 선호도 분석에 따른 지역축제 활성화 방안 : 고창복분자 축제를 중심으로 (A Study on Activation of Regional Festival:focused on Gochang Blackberry Festival)

  • 송광인;정진생
    • 농촌계획
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    • 제15권1호
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    • pp.101-107
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    • 2009
  • The purposes of this study were to search for the ways to activate the Gochang Blackberry Festival by examining the visitors to the festival and utilizing the results to make efficient use of the local resources and vitalize the area. The results indicate that the visitors were aware of Gochang blackberry's superiority to that of other regions in quality and commercial value but lacked in the recognition of its related products, which suggests that the Gochang government should make diverse efforts to heighten their recognition of the products. There was a great demand for improving and supplementing the local festivals ad experience programs related to Gochang blackberry. It's thus required to reinforce new experience programs and develop various programs by incorporating blackberry into other local resources. The study has its limitations since its subjects were restricted to the visitors of the Gochang Blackberry Festival and it failed to investigate the preference factors of general potential tourists with the small sample. In future study, they need to use a bigger sample of general public to generalize the research findings.

일본 도시민 대상 설문조사 자료를 이용한 도농교류 행태 및 의식에 관한 한일 인식차이 비교 (Difference in Behavior and Recognition about Urban Rural Exchange of Urban Residents between Korea and Japan)

  • 최정민
    • 한국농촌건축학회논문집
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    • 제15권2호
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    • pp.41-51
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    • 2013
  • In the midst of growing demand for rural life of urban dwellers, this study tried to investigate the difference in behavior and recognition about urban rural exchange between Korea and Japan. For this, this study utilized 2,000 total samples of the survey conducted by MLIT in Japan, because Japan has experienced a low birth rate and aging population earlier and actively promoting urban rural exchange program than South Korea. The result of the analysis is as follows. First, the needs for rural life of urban dwellers are similar both in Japan and South Korea. However, Japanese prioritize future efforts to current efforts. Second, urban dwellers' activities in rural areas were classified into three categories; field trips and hands-on activities, cruise and circulating activities, and leisure activities. Third, similarly three types of visit or intercourse of urban dwellers into rural areas were classified; repeatedly visit the same place as 'iterative type', visit a new place as 'new pioneer type', and not yet determined as 'undefined type'. Variables such as age of household, income, number of inmate, and number of children were analyzed linked to these three types of visit or intercourse in a Discriminant analysis. As a result, only 'age of household', however, turned out to be the crucial factor which influence decisively distinguishing characteristics of these three types of visit into rural areas.

멀티헤비테이션의 발전 가능성 및 수요특성 분석 (A Study on the Growing Trend of Multi-habitation and its Demand Analysis)

  • 최정민
    • 한국주거학회논문집
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    • 제21권1호
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    • pp.89-101
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    • 2010
  • The purpose of this study is to investigate the concept, the necessity, and the increase of popularity of multi-habitation, a new life style in which inhabitants in urban areas reside in primarily condominiums during weekdays and retreat to dwellings in rural areas on the weekends. This paper also focuses on finding implication messages from analyzing the demand of multi-habitation in a survey which was conducted for 735 people who live in Seoul and the surrounding metropolitan areas in July 2009. Analysis of literature shows that based on five aspects (population structure, social economy, lifestyle, tourism, and housing market) this dynamic lifestyle, multi-habitation, is believed to be common in South Korea, and may increase in popularity in the near future. The results of the survey illustrate that the respondents show high interest in multi-habitation, and their most preferred locations are the green areas around the Seoul metropolitan area, which are one to two hours away by car. Moreover, regarding the participants' preferences in rural areas they were classified into three groups; those who want to reside in a nature environment, those who want to reside near family and in a close community, and those who want to reside in an environment that has essential facilities and easy accessibility.

공간정보데이터 기반의 경관보전직불제도 실태분석과 농촌공간 재생의 활용방안 (Analysis of the Landscape Conservation Direct Payment System Based on Spatial Information Data and Utilization of Rural Area Regeneration)

  • 김용진;강동진;최진아;손용훈
    • 농촌계획
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    • 제29권3호
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    • pp.39-52
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    • 2023
  • There is a clear need to enhance the attractiveness of rural areas by leveraging their core assets to respond to emerging mega-trends. This paper analyzes the progress of the direct payment program that has been implemented to preserve agricultural landscapes in rural areas, using spatial information data. The study identified the planting characteristics of landscape crops, spatial utilization characteristics of the system, and utilization characteristics of the system by the beneficiaries. According to the analysis, the spatial utilization characteristics of the system could be classified into eight types: tourism resources and nearby agricultural areas, designation across the entire rural area, agricultural areas around villages, large-scale agricultural areas, small-scale agricultural areas, scattered and dispersed areas, independent parcels of land, and ranches. Based on the characteristics and limitations of the landscape preservation direct payment system, this study provides directions for future rural specialized zones. The landscape preservation direct payment system focuses on income support for farmers and providing agricultural benefits in terms of public interest. Meanwhile, the landscape agricultural zone serves as a rural specialized zone, highlighting the need to explore the direction of integrated rural landscape management. It is important for farmers, as the key stakeholders, to preserve the agricultural landscape in rural areas. Forming community-level cooperatives and engaging in relevant activities are crucial for achieving this goal. In order to actively preserve the agricultural landscape, it is necessary to consider the resumption of financial support for village landscape preservation activities, along with the designation of landscape agricultural zones. There is a need to conduct a specific review and explore measures to accommodate the designated landscape complexes at the local government level. The higher the ratio of designated landscape complexes, the more agricultural landscape management based on public value has been carried out. The designation of such landscape complexes can be seen as a demand for voluntary utilization of agricultural landscapes in the region. Moreover, as the ratio of designated landscape complexes increases, it becomes evident that farmers at the village level actively participate in agricultural landscape preservation and contribute to providing public value or utilize it as a tourism resource. This highlights the need for managing agricultural landscapes at the village level within the appropriate context.