• Journal of the Korean Society of Costume
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• v.29
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• pp.71-83
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• 1996

The purpose of this study was 1) to investi-gate the trends of sex-role attitudes of women and 2) to examine the relations between sex-role attitudes and Yin-yang characteristics in clothing design. The survey was conducted among 317 women in Seoul and Kyunggi province. The results were as follows: 1) Androgynious gender and masculine gen-der with sex-role attitudes are strongly ap-peared among the low-age university students and not-married group. 2) Yang characteristics with light and cool-warm color to the clothing color and with clothing design are strongly appeared ming the low-age university students and not-mar-ried group. 3) Masculine attitude with clothing design preference attitudes are strongly appeared among the low-ager university students and not-married group. Many persons appeared to have feminine attitude rather than in andro-gynious attitude. 4) There are significant differences between sex-role attitudes and yin-yang characteristics to the clothing design. A high level of mascu-line gender is storngly indicated the yang characteristics with saturation to the clothing colorand and with clothing design 5) There are significant differences between sex-role attitudes and clothing design prefer-ence attitudes.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.37-44
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• 1983

The purpose of this study was to investgate the relationship between two aspects of sex role and two aspects of clothing behavior. For Sex Role: Sex role attitude was measured by Smith, Ferree, and Miller's Feminism Scale, and sex role personality was measured by Bem's Sex Role Inventory. For Clothing Behavior: a unisex clothing behavior questionnaire was developed for this study, and general clothing behavior was assessed with Lee; Kahng; Kim; and Kim's questionnaires dealing with fashion and modesty. The questionnaires were administered to a sample of male and female college students attending universities in Seoul. The data for 349 respondents were analyzed by correlation, analysis of variance and t-tests. The results were: 1) Liberal attitudes toward sex role were positively related to unisex clothing behavior for female college students. 2) The androgynous female group exhibited significantly higher 'interest in unisex clothing behavior' attitude than non-androgynous female students. 3) Feminine personality in men was positively related to a positive attitude toward unisex clothing. Masculinine personality in women was positively related to unisex clothing behavior that is they were more likely to be interested in, to wear, and to agree to others wearing unisex clothing. 4) Liberal attitudes toward sex role were not related to modesty in clothing. 5) Scores of women on positive attiudes toward liberal sex roles, unisex clothing behavior, fashion, and modesty were significantly higher than these of men.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.2 s.38
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• pp.115-126
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• 1991

The purpose of this study was to investigate the relationship between Sex Role attitude and childrens clothing behavior for senior childhood years upon two regions-city of Wonju and Mokpo-The questionnaires were administered to 315 elementary school children in Mokpo and 268 in Wonju. This data was analyze ststistically using to pearson's correlation, ANOVA (one-way or two-way) and Multiple Classification Analyze. The major findings of this research can be summarize as followings: 1. There are significant relationships between the unisex clothing behavior and the sex role attitude subscales. Liberal attitude toward sex role were positively related to unisex clothing behavior for senior childhood years children. 2. There are significant positive correlationships between the attitude of solving problem and comfort, autonomy, linterest and management. 3. The Sex and Grade have significants effect on the sex role attitude in two regios. Girls exhibited higher liberal attitudes toward sex role than boys. 4. The Sex have significant effects on clothing behavior and Grade have partially significant effect on clothing behavior. 5. The equality of the sexes attitude is significant relationships among the sex role attitude subscales except attitude of solving problems. There are significant inter relationships between the family role, occupation role and play role among the sex role subscales. 6. There are significant positive correlations between the unisex clothing behavior and conformity. And significant negative correlations between comfort and the unisex clothing behavior. Comfort is related to autonomy and management. Management is related to auton-omy and interest. 7. There are significant differences in sex role attitude according to two regions.

• Journal of the Korean Home Economics Association
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• v.17 no.3
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• pp.1-11
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• 1979

The purposes of this study were ; (1) to investigate attitudes toward Korean clothing in relation to 3 aspects of clothing behavior , and in relation to attitudes toward women's role, age and education, and (2) to ascertain the extent to which Korean clothing was used and valued. Clothing measures consisted of statements dealing with positive and negative attitudes toward psychological and practical aspects of Korean clothing, frequency of use of Korean clothing, and modesty and confirmity -individuality measure. The measure of attitudes toward women's role consisted of items selected form the Inventory of Feminie Values and the Sex Role Ideology Scale. Product-moment correlation was used to analyze the data which consisted of the responses of 700 adult Korean women to questionnaires administered by the researcher. The results obtained are as follows : 1) Positive attitudes toward Korean clothing for both psychological and practical aspects were, (1) related negatively to nontraditional attitudes toward women's role and education, and (2) related positively to age, frequency of wearing Korean clothing and modesty in clothing. 2) Negative attitudes toward Korean clothing for practical aspect was related negatively to age and education , whereas, the psychological aspect was negatively related to attitudes toward women's role. 3) Conformity-individuality in clothing was related positively to attitudes toward women's role and education. 4) Modesty in clothing was related negatively to attitudes toward women's role and education, conformity individuality, and was related positively to age. 5) In 1945 most of the subjects over 51 -year-old wore Korean clothing always or most of time, whereas, about 1/3 of them wore the same in 1976 , Only 4% of the total participants regardless of their ages wore Korean clothing for everyday life in 1976. 6) In general , highly positive attitudes toward Korean clothing were found on psychological aspect, whereas, highly negative attitudes toward Korean clothing were found on practical aspect.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.133-144
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• 1997

Clothing is considered as a means of self-projection in the childhood and children show clear preference on their own favorite clothing on which their latent identity is reflected. Changing sex-role identity, in particular, in the modern complex society specially affects the clothing behavior of children. The purpose of this study is to investigate the clothing behavior of children in conjunction with sen-role identity and home environment variables. This study will provide fundamental information on the clothing behavior in the childhood and be of help in selecting appropriate clothing in accordance with the variation of sex-role identity. Necessary information for this study was obtained through a questionaire. 'Bem sex-role identity inventory' was used to investigate the effect of sex-role identity and the clothing behavior was studied in conjunction with the factors of conformity, dependence, aesthetics and interest. The subjects of investigation are composed of three hundred male and female elementary school students in the 5th and 6th grades. For the statistical analysis of the collected data, percentage(%), mean value(M), standard deviation(SD) and Pearson's correlation coefficient were calculated and t-test, $x^2$-test, and Duncan's multiple range test were performed. The results form this study are as follows : 1. Sex-role identity shows a little difference according to gender, order of a birth and standard of living. This small difference is shown to be statistically insignificant. 2. In clothing behavior in connection with the sex-role identity, statistically significant trend was not found in typical sex-role identity group. However, clothing behavior in modernistic sex-role identity group exhibits statistically significant results in the factors of dependence, aesthetics and interest at the level of P<.001. 3. As concerns the clothing behavior in connection with gender, boy students show statistically more significant tendency in aesthetics and interest than girls do. However, boy students show statistically more significant tendency in aesthetics than girls do in connection with the standard of living. Although the clothing behavior associated with the level of parents education, mother's age and existence of mother's job shows a little difference in mean values, statistically significant trend was not detected. 4. Clothing behavior of the children shows a meaningful correlation between the factors. 5. Through 3-dimensional variables analysis, it is found that there is no mutual interaction between gender, sex-role identity and standard of living on the clothing behavior. The results from MCA supplementary analysis reveal that there is difference according to the gender, sex-role identity and standard of living.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.29-34
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• 1985

The purpose of this study was to investigate two aspects of high school boys' clothing attitudes as compared with their family value orientations and sex role attitudes. Family value orientations were measured through the Home Environment Inventory (Won Sik Jung: 1970). Sex role attitudes were measured through Osmond and Martin's Sex Role Attitude Scale. Clothing Attitudes: 1) Clothing Modesty was assessed by means of Kim; Won: Kim: and Lee's questionnaires, 2) Clothing Importance n?as assessed by means of Jung: Park: ana. Kirby'a questionnaires. The questionnaires were administered to a sample of 561 senior high school boys in Seoul. The data was analyzed by correlation. The results were as follows: 1) Traditional family value orientation was positively related to Clothing Modesty. 2) Materialistic family value orientation was positively related to Clothing Importance. 3) Sex role attitudes were not related to Clothing Importance and Clothing Modesty. 4) The attitude for the clothes controlled to wear is different with each other among the students, parents and teachers.

• Journal of the Korean Society of Costume
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• v.31
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• pp.165-188
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• 1997

This study aims at 1) examining the perceived importance of clothing norms 2) examining relationship between perceptions of clothing norms clothing behavior and psycho-logical variables-ego identity(uniqueness and self acceptance) and sex role identity and 3) ascertaining any significant differences in the level of the perceived importance of clothing norms among variables-sex role identity and the uniqueness in psychological variables-and which variables are influencingon perception of clothing norms. The perception of cloth in norms inventory clothing norms inventory clothin behavior inventory ego identity in-ventory and the Bem Sex Role Inventory were administered to 620 college students. Sex role identity was classified into androgynous mas-culine feminine and undifferentiated type. Subjects were asked to rate each statement on the clothing norms under two kinds of instructions: their attitudes(TATT) and their beliefs about the expectations of others toward clothing norms(TBEO). 1) The scores of 3 TBEO of the students were higher than the scores of TATT. But the scores of TBEO concerning modesty of students were lower than the scores of TATT. Discrepancy scores of TATT and TBEO of the students were revealed significances differently according to clothing norms. males lower and higher class students had more free attitudes to the norms concerning genaral clothing attitudes. Females and higher class students had less free attitudes to the clothing norms concerning modesty. Females and lower and higher class students had more free attitudes to the norms concening sex-role related clothing attitudes but male students had less free to the sex-role related clothing norms. 2) Significant negative correlations between each variable of clothing norms and conform-ity-individuality were found. But negative correlations between those variables of the males and lower class students were higher than the correlations of the female and higher class students and the former had more posi-tive relationships with clothing norms and con-formity as compared with the latter. And sig-nificant positive correlations between each variable of clothing norms and modesty were found. But positive correlations between those variables of the males females and higher class students were higher than the correlations of the lower class students and the latter had less positive relationship with clothing norms and modesty as compared with the former. 3) Significant negative correlations between clothing norms and uniqueness were found in the subjects groups. The females and lower class students had more negative relationships with clothing norms and uniqueness as compared with the male and higher class students. Significant positive correlations be-tween uniqueness and conformity-individuality were found in all subjects groups, Therefore the higher uniqueness the student have the less they perceive theimportance of clothing norms and the more they have individuality. Significant positive correlations between sex-role related(higher class) general(female) clothing norms and self acceptance were found. but significant negative correlations be-tween campus style(higher class) general(female) clothing norms and self acceptance were found. But significant negative correlations be-tween campus style(males lower class, higher class) clothing norms and self acceptance were found. Clothing norms therfore related posi-tively or negatively with self acceptance ac-cording to the subjects groups. And significant negative correlations between conformity in-dividuality and self acceptance was found in higher class students. 4) The female masculine groups and the masculine groups of lower class revealed high scores than the scores of andrgynous group and undifferentiated group in clothing norms concerning modesty. And the feminine group revealed high scores in conformity-individu-ality than the scores of the masculine group. Male masculine and feminine group revealed high scores in clothing norms concerning cam-pus style than the scores of the androgynous group. The masculine group and feminine group of the lower classes revealed high scores in general clothing norms than the scores of the androgynous group. 5) The most influencing variables on the clothing norms were sex conformity-individu-altiy and masculine-feminine variables in the right order. The general clothing norms and clothing norms concerning modesty were influened by the sex role identity but the sex role related clothing norms and clothing norms concerning campus style were influenced by the ego identity. 6) Based on the sum scores of the uniqueness each group of the subjects was separately segmened into "high medium and low" groups. By the analysis of variances sig-nificant differences in discrepancy scores of TBEO and TATT among 3 uniqueness level groups were found on all clothing norms variables in all students three clothing norms variables in male and female students and one clothing norms variable in lower and higher students and in each clothing norms variable the mean discrepancy scores of the high uniqueness group were higher than those of the other groups. The findings indicated that the differences in the discrepancy score mainly contributed to the results of correla-tions described above.bed above.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.3 s.35
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• pp.222-228
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• 1990

The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.696-704
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• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.