• Title/Summary/Keyword: risk communication

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The Effect of the Sixth Industrial Entrepreneurship by Social Capital on Business Performances (사회적 자본에 따른 6차산업 기업가정신이 경영성과에 미치는 영향)

  • Kim, Yeon Jong;Park, Sang Hyeok;Park, Jeong Seon
    • The Journal of Information Systems
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    • v.25 no.3
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    • pp.147-173
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    • 2016
  • Purpose The purpose of this study was to investigate the relationship between the 6th industrial entrepreneurship and business performances on social capital. The 6th industry based on its social capital can have a significant impact on business performances. Design/Methodology/Approach For this reason, we examined the relationship between entrepreneurship and business performance using the moderator variables of social capital and the Sixth industry certification. As a result, the 6th industrial entrepreneurship affects significant positive business performance. In particular, the authenticity, communication skills, social responsibility, collaborative, risk susceptibility, and challenging mind have a positive effect on business performances. As a result of moderation effect analysis, the 6th industry certification has no interaction effect of entrepreneurship, and only challenging mind and communication skills, the authenticity showed that the positive effect on business performances. Findings Social capital has interaction effects on the 6th industry entrepreneurship. Low level of social capital improves business performance through a strong challenging mind and social responsibility. High level of social capital are more demanding authenticity, collaboration, and risk sensitivity. And the higher level of social capital, the lower the communication ability, electrical conductivity, and social responsibility.

The Effect of Online Word-of-mouth on Fashion Involvement and Internet Purchase Behavior (온라인 패션 구전에 따른 패션제품 관여와 인터넷 구매행동)

  • Song, So-Jin;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.410-419
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    • 2007
  • The purposes of this study were to segment consumers by on-line word of month and to find the differences among the segmented groups in regard to fashion involvement, internet perceived risk, and internet purchase behavior. The subjects of this study were female consumers who were members of online cafe in Korea. The data were collected during October, 2004. The respondents returned the questionnaires through internet and 480 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, cluster analysis, t-test, and $X^2-test$. The results showed that word-of·mouth communication on internet(e-WOM) is composed of two factors, word-of-mouth transmission and word-of-mouth acceptance. These two factors were put under cluster analysis and were classified into two groups of the word-of·mouth communication: WOM group and non-WOM group. T-test showed that word-of-mouth communication groups were significantly different in regard to fashion involvement, internet perceived risk, and internet purchase behavior. For example, WOM group was more uncertain of their clothing choices, put more weight on the internal factors of clothing selection, and was a frequent purchaser of internet fashion products. Internet fashion business needs to implement the proper marketing strategies based on the results of the study.

Development of Intelligent Credit Rating System using Support Vector Machines (Support Vector Machine을 이용한 지능형 신용평가시스템 개발)

  • Kim Kyoung-jae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.9 no.7
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    • pp.1569-1574
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    • 2005
  • In this paper, I propose an intelligent credit rating system using a bankruptcy prediction model based on support vector machines (SVMs). SVMs are promising methods because they use a risk function consisting of the empirical error and a regularized term which is derived from the structural risk minimization principle. This study examines the feasibility of applying SVM in Predicting corporate bankruptcies by comparing it with other data mining techniques. In addition. this study presents architecture and prototype of intelligeht credit rating systems based on SVM models.

A Study on the Security Architecture of CALS System (CALS체계의 정보보호 구조 연구)

  • 남길현
    • The Journal of Society for e-Business Studies
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    • v.4 no.2
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    • pp.197-208
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    • 1999
  • With developing computer and communication technologies, the concept of CALS system has been popular not only to military but also to commercial industries. The security problem is one of the most critical issues to construct CALS infrastructure. The CALS system needs some security functions such that data confidentiality, integrity, authenticity, availability, and non-repudiation. This paper proposes a security architecture model in CALS. The security architecture model is composed of 5 submodels such that network security model, authentication and key management model, operation and audit model, integrated database security model, and risk analysis model.

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The Effect of Perceived Risk, Scarcity Message in the CATV Homeshopping Ad, and Purchasing Experience on CATV Homeshopping Consumers Response (케이블 TV홈쇼핑 프로그램에서 지각된 위험과 희소성 메시지가 이용경험이 다른 소비자의 반응에 미치는 영향에 관한 연구)

  • Lee, Kyu-Wan;Koo, Ja-Eun
    • Korean journal of communication and information
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    • v.32
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    • pp.209-245
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    • 2006
  • This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

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Early Detection of Lung Cancer Risk Using Data Mining

  • Ahmed, Kawsar;Abdullah-Al-Emran, Abdullah-Al-Emran;Jesmin, Tasnuba;Mukti, Roushney Fatima;Rahman, Md. Zamilur;Ahmed, Farzana
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.1
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    • pp.595-598
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    • 2013
  • Background: Lung cancer is the leading cause of cancer death worldwide Therefore, identification of genetic as well as environmental factors is very important in developing novel methods of lung cancer prevention. However, this is a multi-layered problem. Therefore a lung cancer risk prediction system is here proposed which is easy, cost effective and time saving. Materials and Methods: Initially 400 cancer and non-cancer patients' data were collected from different diagnostic centres, pre-processed and clustered using a K-means clustering algorithm for identifying relevant and non-relevant data. Next significant frequent patterns are discovered using AprioriTid and a decision tree algorithm. Results: Finally using the significant pattern prediction tools for a lung cancer prediction system were developed. This lung cancer risk prediction system should prove helpful in detection of a person's predisposition for lung cancer. Conclusions: Most of people of Bangladesh do not even know they have lung cancer and the majority of cases are diagnosed at late stages when cure is impossible. Therefore early prediction of lung cancer should play a pivotal role in the diagnosis process and for an effective preventive strategy.

Predicting Dangerous Traffic Intervals between Ships in Vessel Traffic Service Areas Using a Poisson Distribution (푸아송 분포를 이용한 해상교통관제 구역 내 선박 상호간 교통위험 상황의 발생 간격 분석에 관한 연구)

  • Park, Sang-Won;Park, Young-Soo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.22 no.5
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    • pp.402-409
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    • 2016
  • Vessel traffic servies (VTS) control movements in ports and coastal areas 24 hours a day using VHF. Thus, we were able to check ship movements and the patterns followed by VTS officers in VTS areas using VHF communication analysis. This study is intended to identify control intervals for dangerous situations and provide VTS officers with basic data and guidelines to prevent these occurrences in advance. We listened to Busan port's VHF communication for seven days and obtained risk values using the Park model with reference to controlled ships. The probability of a dangerous situation arising under a controller's watch per unit of time was confirmed to follow a Poisson distribution. As a result, for each 3.50 hours that VTS directly controls an area, (and in daytime for each 2.85 hours) a ship communicates in a VTS area every 3.84 hours, and some of there communications exceed certain risk values in VTS areas.

Exploring factors affecting continuous intention to use online shopping festival (온라인 쇼핑 페스티벌 재이용의도에 영향을 미치는 요인분석 : 중국 이용자를 대상으로)

  • Jin, HaiYan;Sun, HaiRong;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.20 no.3
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    • pp.101-109
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    • 2019
  • Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

Development of a Machine-Learning Predictive Model for First-Grade Children at Risk for ADHD (머신러닝 분석을 활용한 초등학교 1학년 ADHD 위험군 아동 종단 예측모형 개발)

  • Lee, Dongmee;Jang, Hye In;Kim, Ho Jung;Bae, Jin;Park, Ju Hee
    • Korean Journal of Childcare and Education
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    • v.17 no.5
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    • pp.83-103
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    • 2021
  • Objective: This study aimed to develop a longitudinal predictive model that identifies first-grade children who are at risk for ADHD and to investigate the factors that predict the probability of belonging to the at-risk group for ADHD by using machine learning. Methods: The data of 1,445 first-grade children from the 1st, 3rd, 6th, 7th, and 8th waves of the Korean Children's Panel were analyzed. The output factors were the at-risk and non-risk group for ADHD divided by the CBCL DSM-ADHD scale. Prenatal as well as developmental factors during infancy and early childhood were used as input factors. Results: The model that best classifies the at-risk and the non-risk group for ADHD was the LASSO model. The input factors which increased the probability of being in the at-risk group for ADHD were temperament of negative emotionality, communication abilities, gross motor skills, social competences, and academic readiness. Conclusion/Implications: The outcomes indicate that children who showed specific risk indicators during infancy and early childhood are likely to be classified as being at risk for ADHD when entering elementary schools. The results may enable parents and clinicians to identify children with ADHD early by observing early signs and thus provide interventions as early as possible.

Design and Implementation of Secure Vehicle Communication Protocols for WAVE Communication Systems (WAVE 통신 시스템을 위한 차량 보안 통신 프로토콜의 설계 및 구현)

  • Park, Seung-Peom;Ahn, Jae-Won;Kim, Eun-Gi
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.4
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    • pp.841-847
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    • 2015
  • The WAVE(Wireless Access in Vehicular Environments) communication system supports wireless communication environments between vehicles. As the utilization of wireless communication has been increased, attack methods have been varied. There is a high risk on packet manipulations conducted by third party. In this paper, we have designed a secure communication protocol between CA and vehicles. Our designed protocol uses a ECIES(Elliptic Curve Integrated Encryption Scheme) for vehicle authentication and AES(Advanced Encryption Standard) algorithm for protecting packet integrity and confidentiality.