• Title/Summary/Keyword: revitalization policy

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Advertising in the AR Ecosystem and Revitalization Strategies for the Advertising and PR Industry: Centered on Qualitative Research (AR 생태계(C-P-N-D)에서의 광고, PR 산업 분야의 활성화 방안: 질적 연구를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.67-80
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    • 2019
  • Augmented Reality (AR) is a crucial technology in the Fourth Industrial Revolution that can revolutionize the existing Information and Communication Technology (ICT) market and powerfully create a new market However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing AR market. Thus this research explores the big picture of the AR industry as it pertains to Politics, Economy, Social, and Technology through in-depth interview with seven AR experts who are leading the domestic AR market. The research also analyzes the AR market's Strengths, Weaknesses, Opportunities, and Threats. Furthermore, it looks for strategies to vitalize the advertising and PR industry by analyzing the Contents, Platform, Network, and Devices of the AR ecosystem. The results of the research indicate a need for the government's strengthened policy of supporting the AR market, fostering of pace-setting killer contents, connecting services of several industries through AR platforms, strengthening the network of communication systems such as through 5G, and the commercialization and industrialization of domestic devices in order to vitalize the AR industry in its marketing and PR spheres. Therefore, this research suggests measures to revitalize the marketing and PR industries of the AR ecosystem, which has only recently gotten to its developing stage and provides an academic as well as practical foundation for future research in the field of AR.

Integrated Waterfront Cultural Planning through Regeneration of Former Industrial Harborfront (산업항만지역의 재생을 통한 워터프론트 문화도시 통합계획)

  • Lee, Kum-Jin
    • Journal of the Society of Disaster Information
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    • v.15 no.2
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    • pp.175-185
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    • 2019
  • Purpose: The purpose of this study is to propose a direction planning integrated waterfront cultural city in terms of urban economic revitalization through regeneration of former industrial harborfront and the creation of cultural living spaces based on regional history in order to pursue urban activities. Method: Analyzing planning waterfront and historical cultural space based on MM21's development policy and strategy under the growth process and development of Yokohama. Results: MM21 is the core public project out of the six major projects promoted by Yokohama, which is on the brink of satellite cities for the expansion of Tokyo with a goal of qualitative transformation of former harbor. It is planned to be developed as a creative cultural waterfront city for an integrated urban development. Conclusion: Planning waterfront cultural city, which takes advantage of the former harbor city derived through MM21 analysis, provides the cityscape towards the sea and the port via the viewing point and opens the waterfront open to the port and the sea Space and Esplanade landscape development, preservation of historic buildings and cultural assets, recycling as cultural art space, waterfront space planning that cooperates with public culture art and pedestrian network.

A Study on the Change of Environment in East Asia and the Development Strategy of Korean Shipping and Shipbuilding Industry in Busan Port (동아시아의 환경변화와 한국해운·조선산업의 중흥과 부산항의 발전전략에 관한 연구)

  • Seo, Munsung
    • Journal of Korea Port Economic Association
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    • v.35 no.1
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    • pp.139-162
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    • 2019
  • In the case of Korea, policy support for shipping companies is limited, and the financial support should address the scale and period of support. Comprehensive measures are needed to boost the chances of reviving the industry. In order to secure competitiveness, the shipping companies need to make continuous efforts, prepare for the future by strengthening environmental regulations, and ensure that they have the ability to be flexible in their responses. The shipbuilding industry witnessed some improvement last year amid severe recession, but reforms are needed to address external and internal structural problems; further, to gain the characteristics of future leading industries, it is necessary to secure core technologies, as well as differentiated and specialized industrial competitiveness among rival countries through joint government intervention and joint R&D investment. Taking these steps will ensure that it has environment-friendly vessels and economic shipbuilding capabilities. The competitiveness of Busan Port should enable the utilization of the geopolitical characteristics of East Asia and contribute to: regional economic revitalization; development of its status as hub port; and securing the position of developed countries in East Asian logistics. For this purpose, it is necessary to establish a strategy to: expand the usability of shipowners/carriers; improve the quality of port operations; improve the portability of the smart system; expand the port of mega-ocean carriers; speed up port operations; and create low-cost ports. The establishment of a network of four countries will also require long-term global linkages. For example, there is a need to establish a logistics network between Eurasia and the European region, which will use the Russian Land Bridge System, as well as that of China.

A Study on Maximization of Value of Dokdo as a Tourism Destination for Marine Education (해양교육 관광목적지로서의 독도의 가치 극대화 연구)

  • Lee, Woong-Kyu
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.171-185
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    • 2019
  • The purpose of this study was to evaluate and maximize the value of Dokdo as a marine educational tourism destination. The purpose of this study was to contribute to the identification of Dokdo as a unique territory of Korea rather than a disputed territory by further activating Dokdo tourism. The revitalization of Dokdo tourism was reviewed and analyzed from the viewpoint that it is possible when Dokdo is recognized as a destination for marine educational tourism. As a result of reviewing various research papers, periodicals, and government documents published in Korea and abroad, it is necessary to emphasize on-site education such as patriotism, anti-Japanese consciousness, and historical awareness in order to maximize value as a marine educational destination of Dokdo. Points out that it is possible to differentiate from other tourist destinations. Second, it pointed out that Dokdo preserves and develops to maximize the resource value of various tourism resources it possesses. Third, it pointed out to develop specialized tourism resources that can be linked with Dokdo tourism. Fourth, it pointed out that Dokdo will maximize its development potential as a marine educational tourism destination. Fifth, it is pointed out that there is a need to improve the educational program related to Dokdo. Finally, I pointed out that I would like to develop a variety of marine educational tourism contents and tourism programs linked with Ulleungdo.

A Convergence Study on the Revitalization of Medical Tourism of Introducing Mobile Healthcare Applications (모바일 헬스케어 애플리케이션 도입이 의료관광 활성화에 미치는 융합연구)

  • Hwang, Mi-Kung;Lee, Won Jae
    • Journal of the Korea Convergence Society
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    • v.10 no.9
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    • pp.91-98
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    • 2019
  • The research focused on plastic surgery clinics in Seoul, which recently responded to foreign patients who wanted to get plastic surgery, to recognize the need for the use of mobile healthcare applications to promote medical tourism and to see the expected effects in the future. For the analysis of data, SPSS 21.0 was used. Based on personal characteristics and medical institution characteristics, the future expected effects of using mobile healthcare applications were analyzed to find ways to help vitalize medical tourism. The result showed that the more mobile applications they wants to use in the future and the higher the number of foreign patients of the medical institutions, the more positive the expectation on the use of mobile healthcare application in the future. Also, the higher evaluation on the need for mobile healthcare application, the more helpful in vitalizing the medical tourism in the future, and the higher the positive awareness. I hope that this research will provide an IT foundation for the and expansion of mobile service app on demand analysis and service utilization of medical workers in order to promote medical tourism.

A Study on the Revitalization of Local Tourism in Yongin City Based on Tourism Bigdata Analytics: Focusing on Geographic Information System Analytics Combining Mobile Communication and Credit Card Data (관광 빅데이터 기반의 용인시 관내 관광 활성화 방안: 이동통신과 신용카드 데이터를 결합한 지리정보시스템 분석을 중심으로)

  • An, Eunhee;An, Jungkook
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.207-216
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    • 2021
  • Recently, there is increasing interest in attracting local tourist in the city to revitalize the local economy. For this purpose, customized tourism strategies based on the analysis of travel routes and consumption patterns are becoming important. However, existing studies either focused on limited mainstream tourist analysis or lacked analysis of tourists' behavior-based data perspectives. Therefore, this study aims to present a big data-based tourism strategy that provides customized information by analyzing the demand of individual travelers in details based on mobile service data and card expenditure data generated by the travelers in Yongin city. By tracing those data, this study visualized the tourists' itinerary and their expenditure patterns. The analysis of data from July 2017 to June 2018 shows that men tend to consume in various areas compared to women. It also shows consumption areas for people in their 30s and 40s are similar, whereas those in their 20s do not vary. Using the big data based on Geographic Information system, this study provides strategic insights to administrative personnel who are in charge of tour policy.

A Study on the Information Strategy Planing for the Construction of the Online Information System for the Transaction of Art (미술품 거래정보 온라인 제공시스템 구축을 위한 정보전략계획)

  • Seo, Byeong-Min
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.61-70
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    • 2019
  • The The government has recently announced its mid- to long-term plans for promoting art. With the advent of the 4th industrial revolution, contemporary art contents that are integrated with Intelligent Information Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Big Data are being introduced, and social interest in humanities and creative convergence is rising. In addition, the industrialization of the art market is expanding amid the rising popularity of art among the general public and the growing interest of art as an investment replacement system, along with the strengthening of the creative personality education of our Education Ministry. Therefore, it is necessary to establish a strategy for transparency and revitalization of the art market by providing comprehensive information such as search functions, analysis data, and criticism by writer and price. This paper has established an information system plan for the establishment of an online supply system for art transaction information, providing auction transaction information for art market, providing report and news for art market, providing public relations platform, and providing art market analysis service and membership relationship management service. To this end, the future model was established through environmental analysis and focus analysis of the art market, and strategic tasks and implementation plans were established accordingly.

Delphi Research on Usability Test Framework of Metaverse Platform - Case of Roblox, Zepeto, and Gathertown (메타버스 플랫폼 사용성 평가체계 구축에 관한 델파이연구 - 로블록스, 제페토, 게더타운 사례를 중심으로)

  • Lee, Han Jin;Gu, Hyun Hee
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.179-193
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    • 2022
  • Amid the explosive growth of various metaverse platforms, there is no unified indicator to measure, analyze, and evaluate based on customer experience. Therefore, the usability evaluation factors in metaverse were identified through a heuristic methodology and literature review, to evaluate the metaverse, a two-to three-dimensional virtual world platform. A measurable system was established by subdividing 20 items in 5 fields, including user control, information structure, design and content, and usage environment, derived through Delphi technique. Based on this, after experiencing the actual contents of major metaverse platforms such as Roblox and Zepeto, usability was evaluated and comparative verification was conducted. As a result, it was estimated that metaverse user experience could be improved as its utility was derived relatively high in terms of user control and content. This study constitutes a theoretical contribution by extending the usability evaluation system, which has been widely used in the field of service design, to the fields of extended reality and mixed reality. At the same time, it has practical key findings of providing basic judgment standards to stakeholders in the metaverse field, as well as policy implications for digital capability enhancement and industry revitalization.

A Study on the Users Perception of Public Library Services in Depopulation Areas: Focusing on Uiseong-gun (인구감소지역 공공도서관 서비스를 위한 이용자 인식조사 연구 - 경북 의성군을 중심으로 -)

  • Kim, Sin-Young;Cha, Sung-Jong
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.95-117
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    • 2022
  • This study was conducted as basic research for establishing a mid to long term development plan for libraries in Uiseong-gun, designated as a depopulated area. First, the social, cultural, and environmental characteristics of Uiseong-gun were analyzed and compared with the library infrastructure of depopulation areas similar in size with Uiseong-gun. In addition, a survey was conducted on the perception of users to understand the usage status of libraries, satisfaction with services and improvement plans, non-use factors, and demands for new libraries. Based on this process, the direction of Uiseong-gun library policy was presented. Specifically, four strategic directions for the development of libraries (future orientation, community revitalization, service specialization of the information poor, enhancement of local humanities and spiritual culture) and five key service tasks (building library brand, implementing innovative spaces and services, expanding library functions for improvement of settlement conditions of residents, developing and providing services for the elderly reflecting local characteristics, promoting reading culture) were derived. The proposed core tasks focused on future-oriented library services to overcome the limitations of a population decrease area and develop the potential of Uiseong-gun.

A Study on the Effect of Designation of Agricultural Heritage for Rural Regeneration (농촌 재생을 위한 농업유산 지정 효과 측정 연구)

  • Jee Yoon Do;Myeong Cheol Jeong
    • Journal of Environmental Impact Assessment
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    • v.32 no.4
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    • pp.214-229
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    • 2023
  • This study was aimed to derive the following regional characteristics and implications by reviewing the effects of local communities and overseas cases through agricultural heritage and related systems to prepare rural regeneration measures using agricultural and rural heritage. First, The study was examined to improve the awareness to improve awareness of the value and preservation of heritage through the designation of agricultural heritage. However, it was found that it was necessary to prepare for social problems such as the aging population in the future. Second, most of the residents' perceptions showed a positive perception of the designation of agricultural heritage, but they were somewhat less recognized in terms of economics, so it was found that regeneration measures were needed to compensate for this. Third, as a result of applying the effect measurement model, the preservation and management effect that meets the purpose of the system is high, and the effect varies depending on projects such as local governments and residents' councils. Fourth, as a result of examining rural regeneration measures through overseas cases, it was found that rather than large-scale development, various cultural and natural resources and activation measures were prepared by expanding the scope to surrounding areas. This study was conducted only on agricultural heritage areas, but it is meaningful that agricultural and rural heritage should be reviewed from various perspectives suitable for the current trend, and it is meaningful in that it considers not only local residents' perception but also regional effects and revitalization measures.