[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.15207/JKCS.2021.12.4.207

A Study on the Revitalization of Local Tourism in Yongin City Based on Tourism Bigdata Analytics: Focusing on Geographic Information System Analytics Combining Mobile Communication and Credit Card Data

An, Eunhee (School of Business, Yonsei University)
An, Jungkook (Department of Business Administration, Sun Moon University)

Publication Information

Journal of the Korea Convergence Society / v.12, no.4, 2021 , pp. 207-216 More about this Journal

Abstract

Recently, there is increasing interest in attracting local tourist in the city to revitalize the local economy. For this purpose, customized tourism strategies based on the analysis of travel routes and consumption patterns are becoming important. However, existing studies either focused on limited mainstream tourist analysis or lacked analysis of tourists' behavior-based data perspectives. Therefore, this study aims to present a big data-based tourism strategy that provides customized information by analyzing the demand of individual travelers in details based on mobile service data and card expenditure data generated by the travelers in Yongin city. By tracing those data, this study visualized the tourists' itinerary and their expenditure patterns. The analysis of data from July 2017 to June 2018 shows that men tend to consume in various areas compared to women. It also shows consumption areas for people in their 30s and 40s are similar, whereas those in their 20s do not vary. Using the big data based on Geographic Information system, this study provides strategic insights to administrative personnel who are in charge of tour policy.

Keywords

Geographic Information System; Yongin city; Path of travel; Consumption patterns; Local tourism;

Citations & Related Records

Times Cited By KSCI : 3 (Citation Analysis)

Reference
Cited By KSCI

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