• Title/Summary/Keyword: reputation effect

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The effect of private information quality on firm performances (개인정보의 질적 수준이 기업성과에 미치는 영향)

  • Son, Jeyoung;Kang, Inwon
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.31-54
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    • 2016
  • This study explores the factors that determine the quality of private information and how the subsequent consumption behavior is driven. The aim of the study is to discuss how the firms' collection of private information should be conducted and which factors are crucial to raising firm performances. The empirical test conducted with a sample of 331 online consumers suggest that credibility and skepticism were strongly influenced by website reputation and massive information collection, accordingly. Then, the established credibility and skepticism determined the quality of the provided information, ultimately influencing the subsequent consumption behaviors, which are revisit intention and switching intention. Especially, the falsity of provided information was a strong driver of the consumption behavior, highlighting the importance of the quality of provided information on firm performances.

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Tunable Magnetism by Magnetic Phase in $Fe_3O_4$/ZnO Multilayer

  • Yun, Jong-Gu;Park, Chang-Yeop;Yun, Sun-Gil
    • Proceedings of the Materials Research Society of Korea Conference
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    • 2011.10a
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    • pp.21.2-21.2
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    • 2011
  • $Fe_3O_4$ having half metallic property is one of the efficient spin filtering materials which are widely used in spintronic research field and ZnO is wide band gap semiconductor which can be used by tunnel barrier or semiconductor channel in spin MOSFET. We investigated the magnetic and the electric properties of $Fe_3O_4$/ZnO multilayer fabricated on c-$Al_2O_3$ substrate by pulsed laser deposition (PLD). For multilayer films, PLD was performed at variable temperatures such as $200{\sim}750^{\circ}C$ and at target distance from 40 to 80 mm, KrF eximer laser of 1.5 $J/cm^2$ and a reputation rate of 2Hz. $Fe_3O_4$/ZnO multilayers were deposited at $4{\times}10^{-6}$ Torr. After fabricating $Fe_3O_4$/ZnO multilayers, $Fe_3O_4$/ZnO multilayers were treated by RTA(Rapid Thermal Annealing) at various temperature to change magnetic phase. The magnetism of the multilayer is changed by thickness of the ZnO tunnel barrier. Magnetic phase of FexOy showed a very small magnetism due to $Fe_2O_3$ ${\alpha}$-phase, but large magnetism from $Fe_3O_4$ or $Fe_2O_3$ ${\gamma}$-phase was observed. In the present study, effect of the ZnO thickness on the MR (magnetoresistance) ratio was investigated in detail.

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Improvement of the Certification Model for Enhancing Information Security Management Efficiency for the Financial Sector (금융권 정보보호 관리 효율을 제고하기 위한 인증모형 개선방안)

  • Oh, Eun;Kim, Tae-Sung;Cho, Tae-Hee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.2
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    • pp.541-550
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    • 2016
  • Considering the results of the 3.20 Cyber Attack, leaks of personal information by card companies, and so on, convenience and efficiency cannot be guaranteed without security as a prerequisite. In addition, it is more likely that customers' interests seem to be interfered with in financial institutions than in any other industry. Therefore, when a security accident occurs, users may suffer mental damage and monetary loss, leading to class action, customer defection, loss of reputation, and falloff in international credibility, which all may have a significant effect on the business continuity of corporations. This study integrates the representative information security certification systems in order to improve the efficiency of information security management and demonstrate the necessity of information security management system certification for the financial sector. If the certification is needed, we would like to recommend the desirable development direction.

The American fashion of the 1950s and the Poodle Skirt (1950년대 미국 패션과 푸들 스커트)

  • Lee, Hee-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.135-144
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    • 2008
  • The reason that we are familiar with fashion from the 1950s is because of the work such as New Look done by a french fashion designer, Christian Dior who had taken on an almost mythical significance by his name. Moreover, in the sense of popularity, the appearance of Marilyn Monroe and Audrey Hepburn, two typical Hollywood actresses who each has directly-opposed image, is the symbol of youthful America of the 1950s and represents the remarkable start of the American fashion. Still, these days designers and mass medias recall the fashion from the 50s remaking and parodying it to suit public's taste. Being due to the World War II, Europe suffered not only the loss of its national tradition and reputation but also got a fatal blow politically and economically. On the other hand, the United States of America occupied a primary position in the world and outstandingly became the most powerful country. The American fashion of the 1950s represents youth and newness and rejects outdated and outmoded style. In this period, appears the indication which announces previously the youth culture. Poodle skirt is the fashion item that acquired popularity among young american women and girls in the late 1950s. In effect, it is the fashion as American as apple pie. A costly A-line skirt had been transformed into a cheap felt skirt. Instead of a real poodle dog which was carried by French women like an accessory, they embroidered a poodle dog on the lower edge of their skirt. As deriding the snobbish gait, they swayed themselves frantically to the rhythm of Rock n' Roll which swept those days. This was an attitude of young Americans against the existing trend of Europe. Poodle skirt showed the free spirit and intention of young people unbound to custom and established vogue. In addition, in the aspect of comprising the American spirit of independent, pioneer, and subjective American people, it goes beyond the bounds of common concept of fad. Poodle skirt is an unique symbol of the 1950s' American fashion which prognosticates the advent of the United States and the success in modern fashion world which was changing after 1950s.

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Alternative Dispute Resolution for TV Format Disputes (TV포맷 분쟁에 대한 대체적 분쟁해결 방안)

  • Lee, Jae-Kyoung
    • Journal of Arbitration Studies
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    • v.26 no.2
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    • pp.27-44
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    • 2016
  • The use of program formats has slowly but surely developed into an important component of the television industry. This article examines the surprising gap between the constantly growing, multi-billion-dollar trade of program formats and their unclear and contradictory legal treatment. From both the social and commercial standpoints, television formats are valuable creations. Understanding the two products, the paper and program stages, of a television format and their respective markets, is fundamental to discussions of its legal protection. Interestingly, under current law, the less-developed stages of the process (program ideas and paper formats) are awarded more protection than the aired program format, which accumulates higher levels of investment, creativity, and expression. Internal industry mechanisms, such as vertical integration, damage to reputation, and industry institutions, exist in both markets and are still able to control and influence members' behavior to some extent. However, while the influence of internal industry mechanisms is still strong in the paper format market, in the program format market, which continues to grow, such mechanisms have weakened, amplifying the importance of a clear legal system. The absence of protection will certainly not completely eliminate the production of new program formats. However, these factors do not add up to a case against protection. The changes in the program format market in the last two decades support the theory that the overall effect of providing legal protection for TV formats would promote beneficial competition and encourage more original creations. The underlying question for television formats should not be whether to protect but rather how.

Development of Multidirection Incoming Salt Collector that Excludes Backward Wind (후풍의 영향을 배제한 다방향 비래염분 포집기 개발과 비래염분 포집에 관한 연구)

  • Park, Dong-Cheon;Ahn, Jae-Cheol;Kim, Woo-Jae
    • Journal of the Korea Institute of Building Construction
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    • v.11 no.6
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    • pp.627-633
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    • 2011
  • Evaluation of the amount of chloride ion coming from the sea is very important in assessing the life expectancy of Reinforced Concrete structures. Developed in Japan, the incoming salt collector has been used to this day. Unfortunately, the incoming salt collector has had a bad reputation, which is caused by backward wind. Backward wind causes a reduction of the amount of salt collected in collector's gauze. The collector was developed to eliminate the effect of backward wind. Simulation test in the laboratory and site measurement were performed to determine the amount of incoming salt according to the height. The performance was verified through analytic and experimental methods.

Development of e-Commerce System Based on Social Network Service (SNS 기반 e커머스 시스템 개발)

  • Lee, Tong-Queue
    • Journal of Digital Convergence
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    • v.16 no.1
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    • pp.153-158
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    • 2018
  • Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

Effect of the Service Providers′Perceived Service Quality on Customer Loyalty in Restaurants (외식 서비스 제공자의 서비스 품질 인식이 고객 충성도에 미치는 영향)

  • 김혜영;양일선;신서영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.236-242
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    • 2000
  • Due to the diversification of the food industry and its heightened competition, the marketing strategy to be required the most would be to improve competitiveness by enhancing customer loyalty as a resulting variable of customer satisfaction. Thus, this study, taking a food service provider as a subject, is to find factors and the scope of the perceived quality ; and to analyze how far the perceived service quality factor as such could explain customer′s overall satisfaction and customer loyalty ; finally to provide basic data for establishing a customer satisfaction marketing strategy as related to customer loyalty. The results of the study are as below. 1) 25 factors of service quality perceived by a food service provider have been categorized into 8 independent dimensions through factor analysis. Each of them are named ′Employee attitude′, ′Cleanliness′, ′Reputation′, ′Reliability′, ′Food′, ′Price′, ′Convenience′, ′Variety′, all of which explain 64.3% of the service again quality perception level. 2) After classifying customers into 3 groups according to two criteria -"will buy the service again" and "will suggest it to others" and making a pair of service providers with each customer, each customer loyalty group compared the service quality perception factor of the food service provider. The result was that the group having both the " will buy the service again" and "will suggest to others" criteria, that is, with higher loyalty, tend to have higher points than other group s in the dimension of ′Employee attitude′ and ′ Cleanliness′(p〈0.05), which means these two dimensions are closely related to customer loyalty. 3) From a regression analysis for the service quality perception level of the food service provider and overall satisfaction, it has been found that : the regression models are different for each group, that ′Employee attitude′ seems to be related more closely to the group with higher loyalty(p〈0.05); that the ′Price′dimension is found to be a meaningful factor to the group categorized not having "will buy the service again" and "will suggest to others" criteria(p〈0.05).

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Log Analysis Method of Separate Security Solution using Single Data Leakage Scenario (단일 정보유출 시나리오를 이용한 개별 보안솔루션 로그 분석 방법)

  • Park, Jang-Su;Lee, Im-Yeong
    • KIPS Transactions on Computer and Communication Systems
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    • v.4 no.2
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    • pp.65-72
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    • 2015
  • According to recent statistics published by the National Industrial Security Center, former and current employees are responsible for 80.4% of companies' technology leakages, and employees of cooperative firms are responsible for another 9.6%. This means that 90% of technology leakages are intentionally or mistakenly caused by insiders. In a recent incident, a credit card company leaked private information, and the person responsible was an employee of a cooperative firm. These types of incidents have an adverse effect not only on a company's assets but also on its reputation. Therefore, most institutions implement various security solutions to prevent information from being leaked. However, security solutions are difficult to analyze and distinguish from one another because their logs are independently operated and managed. A large number of logs are created from various security solutions. This thesis investigates how to prevent internal data leakage by setting up individual scenarios for each security solution, analyzing each scenario's logs, and applying a monitoring system to each scenario.

The Effect of NCS based Education Service Quality on Student's Loyalty to College and Self-confidence in Getting Job (NCS 기반 교육서비스품질이 대학생들의 학교충성도와 취업자신감에 미치는 영향)

  • Chung, Eun-Kyung;Oh, Man-Deok
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.584-597
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    • 2019
  • The purpose of this study is to find out constitutions of education service quality in NCS based education and to investigate the effects on vocational key competence, loyalty to college and self-confidence in getting job of college students as important performance variables. The results of this study are as follows. In the NCS based education, five dimensions of education service quality were teaching-learning-lecture, reputation, education program, administrative service and facilities. It is analyzed that the teaching-learning-lecture and administrative service have a great influence on vocational key competence of students. In addition, education service quality and vocational key competence were analyzed as important factors for student's loyalty to college and self-confidence in getting job and proved to be important performance variables.