An Empirical Study on the Determinants of Trust in Internet Shopping Mall : The Comparison of Korean and Chinese Users (인터넷 쇼핑몰의 신뢰 결정요인에 관한 실증연구 : 한.중국 이용자 비교 분석)
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- Proceedings of the Korea Society of Information Technology Applications Conference
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- 2006.06a
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- pp.437-462
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- 2006