• Korean Business Review
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• v.14
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• pp.189-210
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• 2001

According to Ferber (1988), philosophy of science considerations are particularly important for an area like consumer research that seeks to be interdisciplinary. The fact that the topic is studied by so many disciplines with different research traditions immediately raises the question of how one evaluates the (often conflicting) knowledge claims of its various practitioners. Closely related to this is the issue of whether it is even possible to study the topic in a truly interdisciplinary manner or whether a multidisciplinary approach is worth trying. In fact, this issue has triggered heated debates on positivism and relativism in consumer research and a significant number of consumer researchers, though majority of them still resorts to the traditional positivist paradigm, has rejected the tenets of positivism and has turned instead to relativism as the emergent paradigm for knowledge generation. The purpose of this paper is to elaborate on the possibility of eclecticism between positivism and relativism in consumer research. However, self-justifying system of each research camp let any comparison or attempt to reconcile regress to the questioning of philosophical assumption, "Objective reality does exist?", which can not be resolved. As Kuhn (1970) noted, philosophy of science may be chosen for reasons that are ultimately personal and subjective. Therefore, the possibility of eclecticism may be reserved. Rather, complementarity of each research practice can be suggested to make consumer research achieve holistic disciplinary status. Both camps can get nowhere by challenging respective philosophical underpinnings but can advance knowledge on substantive and methodological domains by complementing each other.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.597-614
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• 2024

This study examines how idealism and relativism, which are the two dimensions of personal moral philosophy, and the perceived moral intensity affect the purchase behavior of consumers regarding fashion items made of animal skin and fur. Data were collected through an online survey, and data from 372 Korean female consumers were statistically analyzed, excluding questionnaires with non-response, insincere responses, and outliers. The data analysis using structural equation models showed a significant effect of idealism but a non-significant effect of relativism on perceived moral intensity concerning the purchase of real leather and fur fashion items. In a structural equation model for each fashion item, perceived moral intensity had a negative effect on purchase behavior. The indirect effect of idealism on purchase behavior through the perceived moral intensity was confirmed to be statistifically significant for each fashion item. However, neither idealism nor relativism had a direct effect on the purchase behavior of both fashion items. The research results were discussed from an academic perspective and practical implications were presented.

• Korean Institute of Interior Design Journal
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• no.40
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• pp.52-59
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• 2003

Complex-cultural facilities in the contemporary era are significantly influenced by the anti-modernism and space relativism movement of the 20th century. Complex-cultural facilities have the complex-layered space. In many contemporary buildings, this complex-layered space has void center space within it which primarily functions as indoor plaza. This study pays attention to the fact that the design of indoor plaza has developed differently in Europe and the US, which vividly demonstrates spatial relativism in contemporary buildings. With this backdrop, I analyze the architectural and cultural backgrounds of indoor plaza in Europe and the US. In addition, I examine the cultural functions and visual interpretation of indoor plaza in the regions to compare the design features and functionality.

• Management & Information Systems Review
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• v.8
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• pp.45-60
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• 2002

Recognition reactions about business area activities of business ethics measurement before and after business ethics educations are as follows: 1. Relativism average in production ethics after education shows the high rates, and deontological theory average shows the low levels. These facts show that period characteristics to respect value diversities are reflected. 2. The high average of justice theory, utilitarianism, relativism in distribution ethics before and after education reflects that fair competitions and multitude happiness are preferred, and situation adaptations about the environment changes are preferred. The low average of egoism and justice theory shows that value systems of minorities are not preferred. 3. The high average of relativism in advertisement ethics before and after education reflects the period characteristics to respect value diversities, and low egoism average shows that ethics standards of examine objects are high. 4. Egoism average in selling ethics before education is high, but this average after education is low. These reflect the fact that business ethics educations are efficient.

• Management & Information Systems Review
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• v.1
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• pp.167-191
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• 1997

1. Today mass communication informs us of the unethical behaviors of business almost everyday and the social interest about them including individuals implicated in loss and gain grows larger. It is the real aspect that business manager and scholars do not cope with the situation. 2. Five business ethical scales as justice theory, relativism, egoism, utilitarianism, deontological theory and information ethics were applied to this thesis. 3. Hypothesis : There will he a difference in the response on five ethical scales and the recognition degree of information ethics with consumers. 4. The response on five ethical scales with the sex of consumers showed a significant difference but that with the age showed a little difference that with the academic career showed a significant difference in justice theory, relativism, utilitarianism and deontological theory 5. The recognition degree of information ethics with the age and academic career of consumers showed a significant difference and the hypothesis was accepted, but that with the sex showed a little difference.

• Journal of The Korean Association For Science Education
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• v.17 no.2
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• pp.119-125
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• 1997

In the last few years, there has been a significant growth of interest in how the philosophy of science can be related to science education. Adequate understanding of the philosophy and history of science can promote understanding of the nature of science in teacher and student. The 6th curriculum in Korea has also placed emphasis upon understanding of the nature of science. From this point of view, to ensure effective school science education it is necessary to investigate how teachers and students are understanding the nature of science. To do this 45 secondary science teachers and 191 students of 7 schools in Seoul are administered Nott and Wellington's questionaire(1993). This questionaire is consisted of 24 Likert Scale statements and asks questions on 5 subscales of philosophy of science :Relativism-Positivism, Inductivism-Deductivism, Contextualism-Decontextualism, Instrumentalism-Realism, Thinking science education as a Process or a Content. The results of this study are as follows : 1. Teachers' view of the nature of science was relativism, deductivism, decontextualism and instrumentalism. And they thought process is more important than content in science education. 2. There was no difference in teachers' conceptions on the nature of science according to experience and gender. 3. Students' view of the nature of science was relativism, deductivism, decontextualism and instrumentalism. And they thought process is more important than content in science education. 4. There was no difference in students' conceptions on the nature of science according to schools level(middle vs high) and gender. But, female students exhibited higher score than male students on deductivism(p<.05). 5. Teachers' and students' conception of the nature of science was in agreement with each other.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1793-1802
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• 2007

This study examined the relationship between consumers' ethical ideologies and consumers' perceptions of fashion counterfeits. Forsyth's Ethics Position Questionnaire(EPQ) measuring consumers' ethical ideologies-- idealism and relativism -- was used. College students enrolled at a large university in a metropolitan area participated(N=314). There were no significant differences between counterfeit purchasers and non-purchasers on their ethical ideologies, while there were significant differences between these two groups on their perceptions toward two of the perceptions toward counterfeit factors: economic and psychological uncertainty. Idealism was not significantly related to participants' perceptions toward fashion counterfeit, while relativism was positively related only to participants' perceptions concerning the return-related uncertainty of fashion counterfeits. The results of a multiple regression revealed that consumers' economic, psychological, and return-related uncertainty were significant predictors of intent to buy counterfeit goods.

• Journal of The Korean Society of Integrative Medicine
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• v.12 no.3
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• pp.131-142
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• 2024

Purpose : This study explores the effects of dental hygiene students' ethical propensity and self-esteem on their awareness of protecting patient medical information and how these factors interact to influence their professional ethical consciousness. The aim of this study is to highlight the role of university education in shaping the ethical values of dental hygienists. Methods : Between June 1 and November 30, 2023, 210 dental hygiene students in Busan Metropolitan City participated in this study. After providing consent, the participants completed a self-administered questionnaire comprising 69 questions. The questions covered general characteristics (8 questions), ethical propensity (20 questions), self-esteem (10 questions), and awareness of patient medical information protection (31 questions), all measured on a five-point Likert scale. Results : Correlation analysis indicated that idealism had a significant positive correlation with relativism (r=0.35, p<.001), self-esteem (r=0.28, p<.001), and awareness of patient medical information protection (r=0.46, p<.001). Relativism had a significant positive correlation with self-esteem (r=0.17, p<0.05) and awareness of patient medical information protection (r=0.23, p<.01). Self-esteem had a significant positive correlation with awareness of patient medical information protection (r=0.34, p<.001). Multilinear regression analysis revealed that idealism (ß=0.38) and self-esteem (ß=0.22) significantly increased the level of awareness of patient medical information protection. However, relativism did not have a significant impact on the level of awareness of patient medical information protection. The model explained 26.0 % of the variance (24.9 % when corrected). Conclusion : Higher levels of idealism and self-esteem correlate with greater awareness of patient medical information protection. In addition to appropriate program development and strategies, university curricula for dental hygiene students should include systematic and continuous training to enhance the values of ethical awareness, idealism, and self-esteem.

• The Journal of Korean Medicine
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• v.16 no.1 s.29
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• pp.505-530
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• 1995

Recently some people in learned circles of oriental medicine raised a Question about a terminological problem, i.e., 'oriental medical'. This question was thought as an attempt to find out the identity of oriental medicine which exists among the various current medical knowledge systems. In spite of same object, human body, there are diverse medical knowledge systems which has different concepts and theories. This come from the difference of a view of object which defines the experiences of that. The knowledge system of oriental medicine was established by the view of object in oriental medicine which depended on the way of thinking as Yin and Yang. The view of object in oriental medicine has come out in the special cultural soil, namely, the oriental world. Because of this the view of object in oriental medicine cannot be seperated from the oriental world view. What distintive feature does the oriental world view have? It can be summarized as the holistic, dynamical and organic ideas of the world. The term 'oriental medical' is being used to emphasize the characteristic and the peculiarity of the oriental medicine among the various medical knowledge systems. Can the current so called scientific method accept this peculiar and special method of oriental medicine? The efforts of philosophers who had been stimulated by the awful scientific achivements and had tried to find out the unified method penetrating through all the empirical science by mobilizing the logic and mathematics has became out of date for the raise of a question about the inductive method. On the contrary, the theses of theory-laden observation was accepted widely and the relativism was accepted as a new established theory. But the relativism has its own problem. The relativism was founded upon the concept, the incommensurability, which Khun and Feyerabend had proposed. This concept was criticized strongly by some of philosophers because of its own self-refuting. The view of object in oriental medicine has a relative characteristic in the aspect of its urge that in accordance with the perspective a different medical knowledge system can be possible. But our possible choice is the moderate conceptual relativism. Therefore if the view of object in oriental medicine includes the relative aspect, there is the 'conceptual relativity' between the knowledge system of oriental medicine and the western medicine. This preview an important aspect for the standardization and modernizing research of oriental medicine by lending the knowledge of the western medicine. And when we choose the moderate conceptual relativism, it means that we do not support the extreme relativism, that is, 'anything goes'. The concept of truth and rationality cannot be abandoned, and it plays the role of the norm on the knowledge system of oriental medicine and other knowledge systems of medicine in a limited meaning. And the view of object in oriental medicine has an organic view about the human body and the characteristic which wants to interpret the phenomena of human body by using the holistic method. But the availability of this method will be evaluated by the achievements of oriental medicine. Finally what relationship does the theory of oriental medicine have with the world the theory is applied to? It is recognized that the theory of oriental medicine has the instrumental characteristic. But it can be thought the instrumentalism is different from the oriental medical standpoint in the aspect that the instrumentalism seperates the theoretical existence from the observational existence sharply. Because in the oriental thinking way there is no seperation between the mind of observer and the object and no conflict between the idealism and the realism like the western world. For this problem there must be a further study.

• Journal of The Korean Association For Science Education
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• v.27 no.9
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• pp.809-817
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• 2007

The purpose of this research was to investigate the nature of the science views of science teachers and high school students as well as the views expressed in 10th grade science textbooks. The subjects were a high school science teacher, 18 male students and 11 female students in a 10th grade class located in Gyeongbuk Province, Korea. The data were analyzed in terms of three main categories of the nature of the science: the definition of science, the development of science, and the method of science. In the results, it was found that the textbook had an inductivism point of view, and that the teacher had a falsificationism point of view in terms of the definition of science. However, the teacher presented the inductive point of view of the textbook in the class. After the class, the students showed an inductive point of view. In terms of scientific development, the textbook represented a relativism point of view briefly, and the viewpoint of the teacher also expressed relativism. The teacher taught briefly from the relativism point of view, as in the textbook. The viewpoints of the students were inductivism and were not affected by the textbook or the explanations of the teacher. In terms of scientific methods, the viewpoints of the textbook and the teacher were falsificationism, and the teacher represented falsificationism views in her classes. The views of the students also showed falsificationism after their classes. However, before conclusions can be made, it is necessary to find concrete proof of the teaching effect on the viewpoints of the students in continuing research.