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http://dx.doi.org/10.5850/JKSCT.2007.31.12.1793

Effects of Ethical Ideologies on the Korean Consumers' Perceptions and Purchase Intentions of Fashion Counterfeits  

Lee, Mi-Young (Dept. of Fashion Design & Textiles, Inha University)
Johnson, Kim K.P. (Dept. of Design, Housing & Apparel, University of Minnesota)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.31, no.12, 2007 , pp. 1793-1802 More about this Journal
Abstract
This study examined the relationship between consumers' ethical ideologies and consumers' perceptions of fashion counterfeits. Forsyth's Ethics Position Questionnaire(EPQ) measuring consumers' ethical ideologies-- idealism and relativism -- was used. College students enrolled at a large university in a metropolitan area participated(N=314). There were no significant differences between counterfeit purchasers and non-purchasers on their ethical ideologies, while there were significant differences between these two groups on their perceptions toward two of the perceptions toward counterfeit factors: economic and psychological uncertainty. Idealism was not significantly related to participants' perceptions toward fashion counterfeit, while relativism was positively related only to participants' perceptions concerning the return-related uncertainty of fashion counterfeits. The results of a multiple regression revealed that consumers' economic, psychological, and return-related uncertainty were significant predictors of intent to buy counterfeit goods.
Keywords
Counterfeit; Ethics; Idealism; Relativism;
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Times Cited By KSCI : 1  (Citation Analysis)
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