• Journal of Preventive Medicine and Public Health
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• 제35권3호
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• pp.236-244
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• 2002

Objective : To empirically investigate the relationship of internal and external customer satisfactions, service quality, and customer loyalty in medical services. Methods : This essay proposes an integrated model to explain the causality of internal and external customer satisfactions, service quality, and customer loyalty. To this end, a structural model was developed, consisting of the following factors: internal and external customer satisfactions, service quality, and customer loyalty. The study included 214 sets of data, with 107 sets being collected for both out-patients and in-patients. The data were analyzed using AMOS 4.0. Results : We found the greater the internal customer satisfaction, the greater the out-patient quality of service quality. Secondly, the greater the service quality, the greater the external customer satisfaction of both in- and out-patients. The service quality of doctors, compared to that of the nurses, had a greater effect on external customer satisfaction. Thirdly, the service quality of doctors and nurses affected both internal and external customer satisfactions, which ultimately affected the customer loyalty. Finally the greater the external customer satisfaction, the greater the customer loyalty. Conclusion : This Study confirms the positive relationship among the internal and external customer satisfactions, service quality, and customer loyalty, which proves the doctors quality of service is the primary factor for external satisfaction, and customer loyalty relating to medical services.

• 가정과삶의질연구
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• 제30권3호
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• pp.69-82
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• 2012

The purpose of this study was to investigate the degree of sexual behavior. In particular, this study focused on the self-esteem, internet pornography addiction, and relationship satisfaction of freshmen as important predictors of sexual behavior and examined the dynamics of the relationships among the variables. The participants in this research were 1,806 university freshmen: 932 males and 828 females. All respondents submitted their answers on a self-report questionnaire. The data were analyzed with descriptive statistics and Pearson's correlations that used PASW 18.0, and AMOS 18.0, a statistical program for structural equation modeling(SEM), to estimate the hypothesized structural equation model. The major results of this study were as follows: (1) Relationship satisfactions mediated the relationships among self-esteem, internet pornography addiction, and sexual behavior. (2) Sexual behavior between male and female freshmen showed different influences on the test of the structural model invariance across the groups.

• 한국의류학회지
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• 제29권11호
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• pp.1432-1443
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• 2005

The purpose of this study was to identify the relationship among the sub-dimensions of interaction and the relationship between interactions and needs satisfactions in the apparel brand online communities. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. The results were as follows: The suggested structural equation model which showed the relationship between the interactions and needs satisfaction in communities were accepted($\chi^2=63.80/df.=48/p=0.06$, GFI=0.97, AGFI=0.95, RMR=0.045, NFI=0.93, AIC=123.80). The interaction of company-consumer hads a positive influence on the interaction of consumers-consumers(H1) and the interaction of consumers-consumers had a positive influence on the interaction of consumers-company(H2). The interaction among community members had a positive influence on the satisfaction of interest needs(H3), transaction needs(H4) and relationship needs(H5) in the community. The relationship needs satisfaction had a positive influence on the interaction of members to the company(H6). Therefore, marketers in apparel company should be fully aware of reciprocal influence among types of interaction when planning marketing programs to promote each type of interaction. Furthermore, they also have to plan marketing activities to manage effective interaction.

• 한국실내디자인학회논문집
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• 제20권1호
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• pp.117-127
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• 2011

Townhouse have been developed as alternative housing types for combining the characteristics of detached houses and high-rise apartments, Much research on townhouse have investigated physical environments of townhouse and provide a number of planning factors to be considered. However, these factors do not reflect the residents' experiences of the environments sufficiently. The aim of this research is to investigate residents' satisfactions in townhouse as an exploratory study which can be a basis for the improvement of residential environments in townhouse. First of all, we selected a target townhouse and conducted a field study to examine the existing state of the townhouse. Then a customized questionnaire was developed and distributed to residents in the townhouse for investigating their satisfactions on the residential environment. The questions included are divided into four categories; site environment, unit space, community area and housing management. Through the statistic analyses of the residents' responses, the residents' satisfactions of the residential environment were identified. Especially the residents' satisfaction on the community area, which revitalizes neighborhood relationships, is very high. They were also satisfied with the conditions of the sub-categories, 'a distinctive exterior' 'a private planning', 'outdoors' and 'landscapes', in townhouse. In conclusion, we suggested considerations for the improvement of the residential environments and the quality of life in townhouse.

• 한국주거학회논문집
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• 제27권5호
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• pp.45-54
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• 2016

This study aims to verify the effects of the apartment office managers' servant leadership on the residents' satisfactions and housing management company contract renewal ratio, and to examine whether the number of apartment units and the apartments' average size have the moderating effects upon the relationship between servant leadership and the residents's satisfaction and housing management company contract renewal ratio. For the purpose of testing the hypotheses, the questionnaire survey was conducted targeting 1,000 apartment office staffs and 8,000 apartment residents of 200 apartment complex in the region of Ulsan, Kyungnam, and Busan, and the statistical analyses were carried out for the useful questionnaires of 961 apartment office staffs and 7,119 apartment residents. The main results are as follows: First, the higher the office managers servant leadership is, the higher the residents' satisfactions. Second, the number of apartment units and the average size have moderating effects on the relationship between the office managers' servant leadership and housing management company contract renewal ratio. Finally, the summary, implications, and limitations of this study, and the future research direction were discussed in the conclusion.

• 산업경영시스템학회지
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• 제35권3호
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• pp.155-162
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• 2012

This study proposes an integrated approach that uses both a fuzzy service FMEA (failure mode and effect analysis) and HOQ (house of quality) matrix algebra in designing and improving a service system. The fuzzy service FMEA methodology applies the customer satisfaction to the fuzzy RPN model. We fuzzify only the service satisfaction that consist in two failure factors, intangible service and tangible service, to more effectively assess the customer satisfactions on service encounters. Proposed fuzzy service satisfactions with triangle membership function are defuzzified by using the Fuzzy Inference System, and these are eventually identified the ranks on the potential fail points. HOQ matrices are constructed from cause-effect relationships. It is possible for these relationship matrix to find a linear approximation solution on the engineering attributes. Thus, in order to demonstrate how the proposed methods work, practical sample of the A/S part in S Electronic Co. provides for the ranking of the engineering attributes which has been successfully implemented.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.207-219
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• 2013

The study examined relational marketing in terms of transaction specific satisfaction and cumulative satisfaction in the professional sport industry. The study evaluated the motivation of spectators visiting professional baseball games in 2012 and the satisfaction factors of relationship marketing. In this study, the satisfactions were considered in terms of single satisfaction associated with transaction and gradual satisfaction associated with customer loyalty. The relationship marketing was established considering each factor of marketing strategies, facility, game performance and entertainment. The study categorized the factors for customers to visit games as facility, game performance and entertainment with marketing strategies. The study found out that the customer satisfaction was related with both transaction specific satisfaction and cumulative satisfaction where cumulative one is longer term related. Moreover, cumulative satisfaction will be more related with the long term team financial performance.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.618-628
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• 2015

이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.246-260
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• 2013

본 연구는 노인요양시설 종사자의 감성지능과 그들이 경험하는 갈등관계가 직무만족에 미치는 영향을 분석하고, 감성지능과 갈등관계가 직무만족에 미치는 영향에 있어서 소통의 조절효과를 알아보았다. 연구 대상은 경기도 지역의 장기요양기관의 종사자 379명을 대상으로 하였다. 자료 분석은 SPSS 18.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도 분석, t-test, ANOVA, 위계적 회귀분석, 조절회귀분석을 하였다. 연구결과는 첫째, 감성지능의 자기감정이해, 타인감정이해, 감정활용, 감정관리 요인은 직무만족과 정(+)의 관계가 있는 것으로 분석되었다. 둘째, 갈등관계 요인 중 클라이언트의 보호자와 상사와의 갈등이 직무만족의 요인인 관계성에 부(-)의 영향을 미친다. 셋째, 소통은 갈등관계와 직무만족의 요인 중 관계성과 보상 사이에서 부분적 조절효과가 있는 것으로 확인되었다.

• 패션비즈니스
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• 제17권5호
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• pp.138-150
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• 2013

This paper is purposed to study on the Influence of Working Condition and Job Satisfaction on the change of occupation of Cosmetologist(Hair & Skin Care) to reduce cosmetologist change of occupation. The research methods are surveying with 250 persons & doing statistics analysis such as frequency, factor, regression analysis, using SPSS V.14. The results are as belows; 1. working conditions are reduced by two factors (1) welfare working condition, (2) basic working condition, and job satisfactions are reduced by one factor job satisfaction. 2. There is a relationship demographic characteristics, such as years, income/month, number of colleague in working area, working time/day, day off/month, with change of occupation. 3. There is a relationship working condition with change of occupation. 4. There is a relationship job satisfaction with change of occupation.