• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.53-62
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• 2020

Product recommendation services that have been researched recently are only recommended through the customer's product purchase history. In this paper, we propose the digital signage service through customers' behavior pattern analysis that is recommending through not only purchase history, but also behavior pattern that customers take when choosing products. This service analyzes customer behavior patterns and extracts interests about products that are of practical interest. The service is learning extracted interest rate and customers' purchase history through the Wide & Deep model. Based on this learning method, the sparse vector of other products is predicted through the MF(Matrix Factorization). After derive the ranking of predicted product interest rate, this service uses the indoor signage that can interact with customers to expose the suitable advertisements. Through this proposed service, not only online, but also in an offline environment, it would be possible to grasp customers' interest information. Also, it will create a satisfactory purchasing environment by providing suitable advertisements to customers, not advertisements that advertisers randomly expose.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1109-1118
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• 2017

With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.99-122
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• 2005

This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.4
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• pp.1817-1836
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• 2020

Network convergence is considered as one of the key solutions to the problem of achieving future high-capacity and reliable communications. This approach overcomes the limitations of separate wireless technologies. Efficient interface selection is one of the most important issues in convergence networks. This paper solves the problem faced by users of selecting the most appropriate interface in the heterogeneous radio-access network (RAN) environment. Our proposed scheme combines a hierarchical evaluation of networks and game theory to solve the network-selection problem. Instead, of considering a fixed weight system while ranking the networks, the proposed scheme considers the service requirements, as well as static and dynamic network attributes. The best network is selected for a particular service request. To establish a hierarchy among the network-evaluation criteria for service requests, an analytical hierarchy process (AHP) is used. To determine the optimum network selection, the network hierarchy is combined with game theory. AHP attains the network hierarchy. The weights of different access networks for a service are calculated. It is performed by combining AHP scores considering user's experienced static network attributes and dynamic radio parameters. This paper provides a strategic game. In this game, the network scores of service requests for various RANs and the user's willingness to pay for these services are used to model a network-versus-user game. The Nash equilibria signify those access networks that are chosen by individual user and result maximum payoff. The examples for the interface selection illustrate the effectiveness of the proposed scheme.

• Journal of Navigation and Port Research
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• v.35 no.3
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• pp.271-279
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• 2011

This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

• Journal of KIISE
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• v.44 no.4
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• pp.417-422
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• 2017

Anomaly detection is the identification of data that do not conform to a normal pattern or behavior model in a dataset. It can be utilized for detecting errors among data generated by devices or user behavior change in a social network data set. In this study, we proposed a new approach using rank correlation coefficient to efficiently detect abnormal data in devices of a building. With the increased push for energy conservation, many energy efficiency solutions have been proposed over the years. HVAC (Heating, Ventilating and Air Conditioning) system monitors and manages thousands of sensors such as thermostats, air conditioners, and lighting in large buildings. Currently, operators use the building's HVAC system for controlling efficient energy consumption. By using the proposed approach, it is possible to observe changes of ranking relationship between the devices in HVAC system and identify abnormal behavior in social network.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.159-168
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• 2010

Due to the trend of shift to digitalization of the storyboard in 1990's, many a number of storyboard related softwares were born. With this change of trends, however, there was an undeniable lack of tangible data showing the advantage of such digitalization of the storyboard using software technology over conventional methods of doing the same job. In this study, therefore, we have selected the top five storyboard software suits in terms of their frequency in use and a sample group of 85 people to give an analysis on their usability. The result of this analysis revealed two underlying tendencies regarding this issue. Firstly, all of the five softwares selected lacked interactive presentational features, suggesting the directives for the next phase of software development. Secondly, our experiments in this study showed that the most prominent benefit of using the softwares is the higher efficacy in delivering necessary information through real-time based replays, rather than the digitalization of the contents themselves. We expect that the findings of our study would serve as a new model for future software enhancement for the developers. And for the users of such softwares, too, the findings of this study is expected to help them understand what kind of benefits they can expect as they use these storyboard softwares.

• The Plant Pathology Journal
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• v.24 no.2
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• pp.101-111
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• 2008

The fungal genus Alternaria is comprised of many saprophytic and endophytic species, but is most well known as containing many notoriously destructive plant pathogens. There are over 4,000 Alternaria/host associations recorded in the USDA Fungal Host Index ranking the genus 10th among nearly 2,000 fungal genera based on the total number of host records. While few Alternaria species appear to have a sexual stage to their life cycles, the majority lack sexuality altogether. Many pathogenic species of Alternaria are prolific toxin producers, which facilitates their necrotrophic lifestyle. Necrotrophs must kill host cells prior to colonization, and thus these toxins are secreted to facilitate host cell death often by triggering genetically programmed apoptotic pathways or by directly causing cell damage resulting in necrosis. While many species of Alternaria produce toxins with rather broad host ranges, a closely-related group of agronomically important Alternaria species produce selective toxins with a very narrow range often to the cultivar level. Genes that code for and direct the biosynthesis of these host-specific toxins for the Alternaria alternata sensu lato lineages are often contained on small, mostly conditionally dispensable, chromosomes. Besides the role of toxins in Alternaria pathogenesis, relatively few genes and/or gene products have been identified that contribute to or are required for pathogenicity. Recently, the completion of the A. brassicicola genome sequencing project has facilitated the examination of a substantial subset of genes for their role in pathogenicity. In this review, we will highlight the role of toxins in Alternaria pathogenesis and the use of A. brassicicola as a model representative for basic virulence studies for the genus as a whole. The current status of these research efforts will be discussed.

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.45-67
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• 2004

The purposes of this study are to compare and analyze the evaluation indicators for selection of journal suggested by scholars and organizations and to prepare theoretical background for the ideal model to meet opposing paradigms of collection management in academic libraries. A web survey method was employed to investigate applications of various selection criteria (27 for printed and 37 for electronic academic Journal) from the top 40 academic libraries in Korea. In addition, data were analysed statistically using factor analysis, t-test, Analysis of Variance(ANOVA), and Spearman's Rank Oder Correlation. The mean ranking for 9 evaluation indicators for printed were as follows: subscribing volumes per departments, degree of use, selection authority, electronic/print bundle, ISI impact factor, Internationality and reputation, costs for subscription, ILL ＆ DDS, space considerations for printed materials. But, 11 evaluation indicators for electronic were as follows : costs for subscription, accessibility, electronic/print bundle, consortia, selection authority, access expandability, subscribing volumes per departments, scholarly features of the university, ISI impact factor, ILL ＆ DDS, internationality and reputations.

• Journal of the Korean Society of Marine Environment & Safety
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• v.21 no.2
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• pp.154-163
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• 2015

This study is based on deductions from analysis of historical changes in hydrographic surveys, the problems with the existing system in Korea and analysis of the literature, including foreign cases. Using these criteria, we created and administered a survey of marine professionals of Korea, and based on the results, established an order of priority for hydrographic surveys, as follows: changes in the seabed, quantities of marine traffic, existing performance data from hydrographic survey, consumer's demand, marine accidents, conservation of oceanic environment, and natural resources. The study also deduced, based on a survey of experts, the relative importance ranking of the major ports in South Korea and suggests policy implications and a priority decision model to conduct future hydrographic surveys in a more scientific and systematic way.