• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.413-426
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• 2021

This paper's purpose is to analyze the effect of Chinese consumer propensity to Korean cosmetics purchase through empirical analysis. The result, first, the sub-factors of Chinese consumers' consumption propensity, fashion-seeking propensity, brand-seeking propensity, price-seeking propensity, and quality-seeking propensity, were all deduced to have a positive effect on Chinese consumers' trust in Korean cosmetics. It was found that price pursuit orientation did not significantly affect purchase intention, while other factors had a significant positive effect. Second, Chinese consumers' trust in Korean cosmetics has a significant effect on purchase intention. Third, trust had a complete mediating effect between fashion-seeking orientation and purchase intention, and a partial mediating effect between brand-pursuing orientation, quality-seeking orientation, and purchase intention, whereas a mediating effect was not found between price-seeking orientation and purchase intention. Fourth, Korea's national image has no moderating effect on the relationship between trust and purchase intention.

• The Journal of Information Systems
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• v.19 no.4
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• pp.253-270
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• 2010

The adjustment of negative emotions in later life is related to the quality of life and life satisfaction. any studies have examined how to control the negative emotions in related to physical, psychological, and social relationships. As the digital media and contents positively influence elder's mental and somatic well-being, it is significant to examine this problem from IT usage, especially the selection of digital contents. This study validated the theoretical study through a qualitative exploratory study comprising both negative emotions and the selection of digital contents, and empirically tested the proposed research model on the older people. The result shows the pattern of linkages between the grief of loss and the pursuit of digital contents. Loss from being parted by death and loss of relations was positively related to the information seeking contents. Economical loss and loss of physical functions was positively related to the innovation seeking contents. Loss of physical functions and Loss from being parted by death was positively related to the emotion seeking contents. And economic loss and loss of relations was positively related to the entertainment seeking contents.

• Journal of Korean society of Dental Hygiene
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• v.12 no.2
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• pp.327-334
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• 2012

Objectives : The purpose of this study was to examine the self-esteem and job-seeking efficacy of dental hygiene students in an attempt to provide some information on career guidance, counseling and the development of employment programs by colleges, as self-esteem seemed to be one of integral variables to affect job-seeking efficacy. Methods : The subjects in this study were the dental hygiene students in three different colleges in South and North Jeolla Provinces. After a self-administered survey was conducted, the answer sheets from 562 respondents were analyzed by the SPSS(Statistical Package for the Social Science) WIN 12.0. Results : 1. The students investigated got a mean of 2.43 in self-esteem, which was not a high score. The sophomores had a better self-esteem than the freshmen and juniors, and the gaps among the respondents in each subfactor of self-esteem were significant($p^*$ <0.01, $p^{**}$ <0.05). 2. The students got a mean of 3.12 in overall job-seeking efficacy, and there were significant differences among them in each subfactor of job-seeking efficacy($p^*$ <0.01). 3. The freshmen were ahead of the sophomores and juniors in job-seeking efficacy, and the gaps between the former and the latter were significant($p^*$ <0.01). 4. There was a significant relationship between the self-perceived self-esteem and job-seeking efficacy of the students. A higher self-esteem led to a better job-seeking efficacy(p<0.01). Conclusions : The above-mentioned findings illustrated that a higher self-esteem had a more positive effect on job-seeking efficacy. Therefore the development of programs geared toward boosting the self-esteem of dental hygiene students is required, and educational institutions should provide quality self-esteem programs for students to plan and prepare for their future, to make the right career choice, to improve their vocational adjustment, to keep pursuing self-development and to build the right values.

• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.210-217
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• 2007

The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1643-1653
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• 2021

This study is to investigate the effect of beauty lifestyle on the quality of life of middle-aged women. For this study, 417 middle-aged women aged 35-65 years living in Seoul, Gyeonggi, Gwangju, Sejong, and Daejeon were conducted from February 27, 2021 to March 14, 2021. As a result of this study, the correlation of quality of life of middle-aged women according to beauty lifestyle was positively correlated in the order of show-off type, appearance-seeking type, practicality-seeking type, and fashion-seeking type. In addition, it was found that the practical pursuit of beauty lifestyle and the pursuit of show-off affect the quality of life of middle-aged women. Therefore, it is necessary to develop customized communication information and marketing strategies for beauty products based on the ambivalent perspective that pursues economic efficiency and luxury for the practical and flaunting types that can have a positive impact on the quality of life of middle-aged women.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.899-909
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• 2015

TV home shopping maintains annual growth in the midst of harsh competition by numerous fashion retail channels. This study investigated the dimensions of service quality of TV home shopping for fashion products as well as the effect of service quality on relationship commitment and customer loyalty. Questionnaires were distributed to consumers in their 20s to 40s who purchased fashion products via TV home shopping in the past 6 months. A total of 240 questionnaires were put into the analysis. The results are as follows. First, four dimensions of service quality of TV home shopping were found: convenience, economy, entertainment, and information seeking. Relationship commitment had two dimensions of affective commitment and calculative commitment. Second, the service quality of TV home shopping affected customer loyalty through a relationship commitment. The predictors of affective commitment were entertainment, economy, and information seeking; in addition, those of calculative commitment were economy and entertainment. Third, both affective commitment and calculative commitment predicted customer loyalty to TV home shopping. The affective commitment had more predictive power. The findings show that the service quality of TV home shopping did not directly affect customer loyalty, but they had influence through relationship commitment variables. Entertainment and economy were the most powerful predictors among service quality dimensions.

• Korean journal of food and cookery science
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• v.30 no.6
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• pp.735-745
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• 2014

This study examined dietary behaviors such as use motive, selection attribute, satisfaction, and purchasing intention in Yaksun foods according to women's dietary life style type. To achieve this research objective, it targeted women in more than the 20s who dwell in Seoul and Busan area. As a result, the following facts were clarified. First, the highest recognition was shown in rationality-seeking type as for diversion and in taste-seeking type as for sociality among the motives for using Yaksun foods. Second, the highest recognition was shown in taste-seeking type as for food quality & taste and physical service and in rationality-seeking type as for convenience among the selection attributes of Yaksun foods. Third, the satisfaction and the purchasing intention of Yaksun foods were the highest in health-seeking type. Seeing the above findings, the differentiation will be pursued from other food-service markets by making sensual taste and flavor as the food materials of Yaksun foods targeting consumers who pursue taste. Also, to increase satisfaction and purchasing intention of Yaksun foods, there is a need to positively publicize that Yaksun foods have efficacy on maintaining health and preventing disease.

• Journal of Information Science Theory and Practice
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• v.7 no.1
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• pp.17-28
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• 2019

Dengue infection is becoming a serious global health threat. Public awareness is a pre-requisite for the successful implementation of dengue prevention programs. The main purpose of this study was to investigate dengue-related information needs and seeking behavior of the general public in Singapore. Some areas covered by this study were: importance of dengue-related information needs, preferred channels for seeking information, and respondents' perceptions of using dengue-related information. A questionnaire was used for data collection and 152 individuals participated in this study. Data analysis showed that the most sought after information concerned: dengue-related medicines, primary symptoms of dengue infection, and different possible treatments. The popular channels for seeking information were: websites of hospitals and other health agencies, the social media, television, and newspapers. Medical staff, such as doctors and nurses, were trusted for providing accurate information. Although credibility of social media was considered low, respondents were using it due to its easy accessibility. The findings of this study will be useful to government health departments in Singapore as well as in other countries suffering from dengue, hospitals, and public welfare agencies involved in public health awareness campaigns.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.1-8
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• 2020

This study analyzes the effects of individual Competence on job-seeking activities and employment. For the sake of empirical study, we have used microdata public data provided by the National Statistics Office of Korea, which is composed of 731,852 people. Empirical results were obtained by applying structured equation model with using job-seeking activities as a mediating variable. Results showed that those three variables such as age, level of education, and specialty had a significant effect on job-seeking activities and employment. Especially, we found practical implication that regardless of gender, it becomes likelier that individuals can find jobs when their job-seeking periods are shorter. Also, level of education has positive effects to employment. The limitation is that these results are not associated to data which has the quality of employment and that they do not reflect the uniqueness of 2018. In this sense, job-seeking support education programs by local governments need to be designed out of this implication.

• Journal of Korean Society for Quality Management
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• v.38 no.1
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• pp.10-19
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• 2010

The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.