• Title/Summary/Keyword: qualitative interview

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Qualitative interviewing as a research method: Its philosophical frameworks and practical guidelines (연구 방법으로써의 질적 인터뷰: 철학적 의미와 방법적 측면)

  • Cheon Hyejung
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.3
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    • pp.113-125
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    • 2004
  • This study aims to provide philosophical frameworks and approaches, and practical guidelines to interview research. While there are some studies which focus on the practical guidelines, there is a lack of studies which address the philosophical and conceptual issues integral to qualitative interview research. By discussing three different but related philosophical aspects of qualitative interviewing--phenomenology, hermeneutics, and dialectics--consistency among research purpose, research method, research methodology is pursued. Based on this discussion, four stages of interviewing--designing, conducting, analyzing, and writing of qualitative interview research--are presented.

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A Study on Activation Plans of Flexible Work Arrangements Based on a Qualitative Case Study of a Foreign-affiliated Firm (외국계기업사례분석을 통한 유연근무제활성화방안 연구)

  • Lee, Hyun-Ah;Kim, Sun-Mi;Lee, Seung-Mi
    • Journal of Families and Better Life
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    • v.30 no.2
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    • pp.173-187
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    • 2012
  • This qualitative case study focused on the activation plan of flexible work arrangements. We selected eight workers from a foreign affiliated firm that has various flexible work arrangements for in-depth interview and focus group interview. The workers were categorized into two groups; those who have experiences with flexible working and those who have needs for flexible working. We analyzed their condition of work-family life and experiences with flexible working. Through the focus group interview, we can find out the needs and suggestions about activation plans of flexible work arrangements.

An Exploratory Study on Consumer Behaviors and Media Use in Age of Digital Convergence: Qualitative Approach by Focus Group Interview for Future Consumers (디지털융합 시대의 소비자 행동과 매체 활용에 관한 탐색적 연구 : 미래소비자 대상 표적집단면접법에 의한 정성적 접근)

  • Park, Ki-Ho;Kim, Yeon-Jeong
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.135-150
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    • 2010
  • In the age of digital convergence, it is expected that quality of life of human beings can be improved by converged devices and services. Researches concerning change of buying patterns and consumer behaviors in these contexts have to be progressed actively. To investigate future trend of consumer behaviors, we used focus group interview for Qualitative approach in the first step and then conducted questionnaire survey for experts in order to get validity and feasibility of research results. As result of research we suggested eight propositions by FGI for 20s target consumers. Additionally, on the basis of qualitative research, by questionnaire survey for 22 experts two perspectives of positive and negative views In future trends were proposed. Results can give lots of Implications and research motivations to academia, practices and workers in public policies who have interests in change of consumer behaviors, thinking styles, and life style under digital convergent environment.

The Conceptual Structure of Brand Relationship Quality(BRQ) Perceived by Fashion Product Consumers (Part 1) (패션상품 소비자가 인식하는 상표관계본질(BRQ)의 개념적 구조 (제1보))

  • Chae, Jin-Mie;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.7
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    • pp.1020-1029
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    • 2007
  • The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

A Comparison Study on the methodology of the Husbands' Participation in the Household Work (남편의 가사노동 참여에 관한 방법론 비교 연구)

  • 조성은
    • Journal of Families and Better Life
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    • v.13 no.4
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    • pp.139-150
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    • 1995
  • This research is planned to compare a quantitative methodology and a qualitative methodology in the study of the household work. For these research tasks this study is centered on husbands' participation in the household work. First it is reviewed study precedent using a quantitative method and a qualitative method to compare a research methodology of the household work. It is selected a survey method of quantitative methodology and a depth interview of qualitative methodology, Second the data are collected through the questionnaire and the depth interview with three couples,. Third to compare a quantitative methodology and a qualitative methodology it is looked about problems in the concept the grouping the collection of data and the interpretation of household work.

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Consumer Awareness on Omija using Qualitative Consumer Research (정성적 소비자 조사를 통한 오미자에 대한 소비자 인식연구)

  • Kim, Mina K.
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.3
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    • pp.396-404
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    • 2015
  • The objective of this study was to determine current consumer awareness of Omija (Schizandra chinensis Bailon) fruit in order to develop ready-to-drink (RTD) Omija-flavored beverages using qualitative consumer analysis. A series of four different focus group interview sessions were conducted using carefully chosen consumers with specific demographics, and each group involved eight respondents. Consumer's qualitative reactions regarding Omija fruit, Omija extract products, ready-to-drink beverages and Omija-flavored RTD beverages were explored. Distinct differences in consumer awareness and consumption patterns of Omija extract and RTD beverages were observed between consumers in their 20s and consumers in their 30s to 50s. The expected sensory characteristics of Omija-flavored RTD beverages were also different based on participants' age. Findings from the current study can aid product developers utilizing Omija fruit by providing valuable insights into current consumer behavior and consumer awareness regarding Omija.

Trends of Qualitative Research in Korean Library and Information Science Journals (문헌정보학 학술지 논문의 질적 연구 동향 분석)

  • Kim, Kapseon
    • Journal of Korean Library and Information Science Society
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    • v.48 no.1
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    • pp.373-396
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    • 2017
  • The purpose of this study was to examine the trends of qualitative research in four representative journals in Korean LIS from 1970 to 2016. 73 papers(1.4%) were analyzed focusing on publication year, subject areas, research purposes, authors, qualitative methods, research participants, data collection methods, data analysis methods, and methods of validation. The findings are as follows: 1) Information behaviour(39.7%) was the most researched topics, followed by librarians work(20.5%), and bibliotherapy & reading education(13.6%). 2) The most frequently used research purpose was for understanding experiences(60.2%) and for improving current state(30.1%). 3) 'Grounded theory'(13.6%) and 'phenomenology'(10.9%), 'case study'(10.9%), were used frequently, while 'non-specified qualitative method' was 26.0% and 'not indicated' was 21.9%. 4) Librarians (41.0%) were the most researched participants, followed by professionals(13.6%). To collect qualitative data, in-depth interview(20.5%), interview(13.6%), and in-depth interview & internal documents(9.5%) were frequently used. There are 'loose qualitative research' group and 'scientific qualitative research' group. LIS researchers using qualitative research methods should consistently make efforts to increase qualitative theory and the philosophical assumptions, and to apply rigorous research method (data collection, analysis and interpretation, sampling, data saturation, validity and reliability). Institutionally, It is to provide 'qualitative research methods' course and to develop guidelines and standards for LIS qualitative research authors and reviewers.

The Qualitative Study on the Evaluation and the Application of 3D scan and virtual try-on technology (3차원 스캔과 가상 착의 기술의 평가와 활용에 관한 질적연구)

  • Choi, Young-Lim;Nam, Yun-Ja
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.437-444
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    • 2009
  • According to the activation of the fashion electronic commerce, this research investigated the merits and demerits and improvement plan of the 3D virtual try-on technology using the qualitative research method. This research was performed by interview with 70 evaluation group. The evaluation group of 3D virtual try-on was organized and the fit evaluation process by 3D human body scan and the 3D virtual try-on of the i-Fashion technology center were experienced. This study was performed by interview after the actual and virtual try-on about the casual shirt. The convenience and accuracy of measurement, usability in online shopping, body evaluation, complement of sizing system, and body shape management were discovered as merits. The requirement of high accuracy in sizing and avatar, limits of fabric expression, practical limitation by cost, vexatious of measurement garment, differences between real and virtual fittings, personal information leakage risk, and etc were pointed out as demerits. The mass customization, customized garment connected with medical service, humanized avatar, improved fitting report, entertainment, coordination, wardrobe manager were proposed as improvement plan.

Head Nurses' Experiences in Clinical Practice Education of Nursing Students: A Qualitative Research (수간호사의 간호학생 임상실습지도 경험: 질적 연구)

  • Park, Young A;Kong, Eun-Hi;Park, Yu Jin
    • The Journal of Korean Academic Society of Nursing Education
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    • v.24 no.4
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    • pp.337-346
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    • 2018
  • Purpose: The aim of this study was to understand and describe difficulties and needs experienced by head nurses in the clinical practice education of nursing students. Methods: A qualitative descriptive method was employed. A convenience sampling method was used to recruit participants from four hospitals in South Korea. Twenty-one head nurses participated in the first interview and 17 of them participated in the second interview. Data were collected through two in-depth interviews and field notes were written. Qualitative content analysis method was utilized for data analysis using ATLAS.ti 6.2 software. Results: Thirty-one codes and twelve categories were identified. Four themes emerged from data analysis, which included 'too many tasks', 'limitations of student education', 'many differences', and 'lack of support and resources.' Conclusion: This qualitative study described head nurses' many difficulties and needs in the clinical practice education of nursing students. The results of this study provide valuable understanding and knowledge of head nurses' experiences in students' clinical education, which leads to improvement of the quality of clinical education for nursing students.

Ethical Conducts in Qualitative Research Methodology :Participant Observation and Interview Process

  • KANG, Eungoo;HWANG, Hee-Joong
    • Journal of Research and Publication Ethics
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    • v.2 no.2
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    • pp.5-10
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    • 2021
  • Purpose: Ethical behaviors become more salient when researchers utilize face-to-face interviews and observation with vulnerable groups or communities, which may be unable to express their emotions during the sessions. The present research aims to investigate ethical behaviors while conducting research have resonance due to the deep nature of observation and interview data collection methods. Research design, data and methodology: The present research obtained non-numeric (Textual) data based on prior literature review to investigate Ethical Conducts in Qualitative Research. Non-numeric data differs from numeric data in how the data is collected, analyzed and presented. It is important to formulate written questions and adopt them what the method claims for the researcher to understand the studied phenomenon. Results: Our findings show that while conducting qualitative research, researchers must adhere to the following ethical conducts; upholding informed consent, confidentiality and privacy, adhering to beneficence's principle, practicing honesty and integrity. Each ethical conduct is discoursed in detail to realize more information on how it impacts the researcher and research participants. Conclusions: The current authors concludes that five ethical conducts are important for realizing extensive and rich information during qualitative research and may be exploited in implementing research policies for researchers utilizing observation and interviews methods of data collection.