• Title/Summary/Keyword: purpose of information use

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Cosmetics Purchasing Behavior According to Lifestyle Types of Discount Store Consumers (대형할인점 소비자의 라이프스타일 유형에 따른 화장품 구매행동)

  • 선정희;유태순
    • Journal of the Korean Society of Costume
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    • v.53 no.6
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    • pp.75-86
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    • 2003
  • The purpose of the study is to identify consumers' use of information source, store image, and demographic characteristics by their lifestyle types. and to establish a strategy for marketing and customer satisfaction management in order to response actively to the change of consumer behavior and to survive in this boundless competition. Out of the adult females who visited any discount store from October 3 to October 13. 2001. 300 women who would understand the purpose of the survey and respond it. were given with the questionnaire. Finally, 245 questionnaires were returned and analyzed. The data were processed in factor analysis. group analysis. deviation analysis. Duncan. and cross analysis. with SPSS WIN 10.0. The results are as follows: 1. Life style were categorized into 4 groups: social service pursuing group, fashion change pursuing group. convenience pursuing group, cultural life pursuing group. 2. There were some differences in discount store consumers's use of information source about the cosmetics according to lifestyle types. 3. There were some differences in discount store consumers's store image about the cosmetics according to lifestyle types. 4. There were some differences in discount store consumers's demographic characteristics about the cosmetics according to lifestyle types.

Continuance Usage of Smartwatch : Differences by Acquisition Type (스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석)

  • Yoo, Hye In;Lee, Choong C.;Yun, Haejung
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.69-82
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    • 2020
  • In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

AStudy of Potential CustomerUsage Intentfor in-Vehicle Apps and App Markettype (차량용 앱 및 앱 마켓 유형에 대한 잠재고객의 사용의도 분석 연구: 스마트폰과의 상호 운용성의 중요성)

  • Hong, Joo Hey;Lee, Chang Hoon;Park, Kyu Hong
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.225-251
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    • 2023
  • Purpose The purpose of this study is to examine the future direction of in-vehicle app development and service, the relationship between potential customers' intention to use and the factors that affect it was explored. It was also checked whether the two types of app development platform and the experience of the existing smartphone app platform had a moderating effect on these relationships. Design/methodology/approach Data was gathered through surveys, collecting responses from 904 potential consumers of vehicle app services in Korea. Structural equation modeling was utilized to analyze the data. Findings According to the empirical analysis result, it was found that potential customers considered enjoyment as the most important benefit factor in in-vehicle app service, and the most important external factor affecting enjoyment was functional compatibility with smartphone. The type of vehicle app development platform did not have a meaningful moderating effect on the factor relationship, whereas the smartphone app platform experience showed a meaningful moderating effect on the relationship between factors. It was analyzed that the risk of app performance, personal information privacy, and driving safety data did not have a negative effect on the intention to use the vehicle app service.

A Study on the Influence of Service Quality in Commercial Bank of China on Customer Satisfaction and Intent of Use: Focused on the Mediated Effect of Bank Image (중국 상업은행의 서비스품질이 고객만족도와 이용의도에 미치는 영향에 관한 연구: 은행 이미지의 매개효과를 중심으로)

  • Liu, Zi-Yang;Liang, Yaqing
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.401-402
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    • 2019
  • The purpose of this study is to find specific service quality factors of enterprises that can maximize the perception of banks' services to users of commercial banks in China, and to establish empirically how these quality factors affect the bank's image. They also want to verify the impact of the positive image of the bank on the user's satisfaction and the willingness to use the bank's services. For empirical verification of this study, questionnaires will be used to customers who have used the services of each of the four commercial banks in China, and the survey was conducted. The collected data were analyzed using the SPSS using statistical techniques such as Cronbach' ${\alpha}$, Investigative Factor Analysis, Reliability Analysis, Correlation Analysis, Regression and Difference Verification. The results of the verification were summarized below. First, the quality of service of commercial banks has a partial positive effect on the bank's image. Second, the image of a commercial bank has a positive effect on customer satisfaction. Third, the image of a commercial bank has a positive effect on the purpose of use. Fourth, the image of commercial banks has a partial mediated effect between service quality and customer satisfaction. Fifth, the image of a commercial bank has a partial mediated effect between the quality of service and its intended use.

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Learning with information in an infomration-rich environment (풍부한 정보 환경에서 정보와 함께 하는 학습: 인지기술 활용을 중심으로)

  • Chung, Jin-Soo
    • Journal of the Korean Society for information Management
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    • v.20 no.4 s.50
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    • pp.135-158
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    • 2003
  • The Purpose of this study is to investigate how information use contributes to learning. Conducted as part of a larger study, this study focuses on learning by analyzing students' use of cognitive skills during the Process of using information. Within the broad methodological framework of qualitative research in constructivist paradigm (Guba and Lincoln, 1998), the study applied the revised Bloom's taxonomy (Anderson and Krathwohl, 2000) as a particular framework to understand the Phenomenon. Participants included 21 high school juniors in an honors' class of persuasive speech. The study's combinational use of two techniques -concept mapping and individual interview - in a naturalistic setting Proved to be the unique methods for researching the reflection of information use in learning Products. The results revealed that changes in students' understanding occured in four types - simple, analytic, organizational, and holistic changes. The analysis using the revised Bloom's taxonomy showed that a variety of cognitive skills were used during the whole process of information use and that the use of higher levels of cognitive skills is particularly crucial.

The Impact of the Liberalization of Telecommunications on the Specialized Information Services (전기통신의 자유화가 전문정보서비스에 미치는 영향에 관한 연구)

  • Ko Young-Man
    • Journal of the Korean Society for Library and Information Science
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    • v.24
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    • pp.263-288
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    • 1993
  • The use of telematics, or of data communications, for the information services is a much debated issue currently in the information science. The purpose' of this study is to gain a general overview of the use of data communications in specialized information centers in order to find out the direction of development in furture. In this study, the state of the specialized information services by data communications in Korea was analysed from the following points of view: (1) What kind of role play the liberalization of telecommunication to help develope the specialized information services? (2) Which problems have happend to the specialized information services using data communications? (3) How are technical, economical, and methodical problems handled for the new services? The background research stems from interview with managers and researchers in 5 specialized information centers.

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A Study on the Land Use and Housing Development of Hillside Areas in Busan Metropolitan City (부산지역 구릉지 토지이용 및 주택개발에 관한 연구)

  • Lee, Dong-Hyun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.3
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    • pp.183-192
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    • 2008
  • The Purpose of this study is to find the land use condition and housing development of hillside areas in Busan metropolitan city. For this purpose, data of land use in more than meters above the sea level 80m are collected and analysed. The results of this study provide that 44.22% of the area of Busan hold more than meters above the sea level 80m and many aged buildings occupy the hillside areas. Moreover 30.13% of the redevelopment zone in housing redevelopment hold more than meters above the sea level 80m. In consequence, buildings of hillside areas should be maintained and it is necessary to make topographical adaptation plan. Based on these findings this study suggests that introduce the Conjoint Renewal Program.

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A Study on Wearable Healthcare Device Adoption : An Integrated Approach of UTAUT2 and MIR (웨어러블 헬스케어 기기의 수용에 관한 연구: 확장된 통합기술수용모형과 혁신저항모형의 통합적 접근)

  • Jin, Seok;Ahn, Hyunchul
    • The Journal of Information Systems
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    • v.28 no.3
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    • pp.159-202
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    • 2019
  • Purpose The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, the hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovation resistance formed by perceived risks. Design/methodology/approach The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and MIR(Model of Innovation Resistance). In specific, performance expectancy, effort expectancy, hedonic motivation and price value of UTAUT2 and innovation resistance formed by perceived risks of MIR are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. Findings According to the empirical analysis results, this study confirms that the performance expectancy, effort expectancy, hedonic motivation, and price value have significant effects on the intention to use wearable healthcare devices. It also finds that perceived risk affects innovation resistance and in turn, innovation resistance affects the intention to use wearable healthcare devices.

Rethinking Information Technology-Organizational Structure Relationship (정보기술과 조직구조의 관련성에 대한 재고찰)

  • Seong, Tae-Gyeong
    • Asia pacific journal of information systems
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    • v.5 no.1
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    • pp.129-163
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    • 1995
  • Past research linking information technology and organizational structure has been inconclusive and contradictory. The purpose of this study is to resolve some of this confusion by taking into consideration one theoretical issue and three methodological problems. The one theoretical issue is an assessment of the importance of environment as a key external variable constraining both organizational structure and the use of information technology. To date, there has been no systematic, empirical research on the conceptual linkage among all three of these variables. The three methodological issues concern measurement problems associated with (1) controlling for different levels of analysis, (2) establishing a clear operationalization of information technology, and (3) differentiating institutional and questionnaire approaches to data collection. The research results in four conclusions. First, data confirm the environment as a key external variable in the linkage between information technology and organizational structure. Second, three central dimensions of information technology are identified: Growth of Capacity, extensiveness of information technology use, and information technology sophistication. Third, in order to maximize the explanatory power of information technology on other organizational constructs, it is necessary to differentiate between the actual use of information technology as opposed to the mere presence of information technology. Fourth, carefully designed questionnaire measures reveal no significant differences from institutional measures in the assessment of key organizational constructs.

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An Economic Analysis of Foreign Scientific and Technical Journals using Cost Per Use Approach (이용 당 비용(CPU)에 의한 과학기술분야 해외학술지의 경제성 분석)

  • Jung, Young-Mi;Kim, Hee-Sop
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.4
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    • pp.375-390
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    • 2008
  • The purpose of this case study is to analyze the economics of journals of Science and Technology using the cost per use(CPU) approach. To achieve this purpose, we selected 1,745 foreign academic journals randomly among the holdings at K institute in Korea, and analyzed the relationships between the CPU and 5 factors of journal, i.e., Impact Factors (IF), Overlap numbers of holding with other institutes, Language, Cost, and Frequency of use. It is found that all factors, except IF, are significantly influence to the CPU of foreign journals, and further detailed analysis is provided in term of the group differences within each factors.