• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• 한국의류산업학회지
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• 제15권1호
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• pp.116-129
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• 2013

This research analyzes the status of clothes purchase and the size fit of the clothes for kindergarten children in the Daegu city area. The total of 344 questionnaires were analyzed. The summary and the conclusion are as follows: First, the frequency of accompanying children when purchasing appeared mostly 'sometimes accompany'. Second, the parents appeared 'sometimes reflect children's opinions'. Third, the main information source was 'store display'. The main place of purchase was large discount stores, internet home-shopping, and department stores (respectively) with significant differences in the age of the parent(p<.05) and monthly incomes(p<.001). In the clothes size selection, 72.1% of the parents selected 'one size larger' at time purchase and showed asignificant difference by monthly income. Repair-experience after purchase appeared in 31.4% of the samples because of the inadequate length and width of the clothes. The unfit clothes parts were in the order of pant length, sleeve length, waist part, jacket length, pant width, hip part, and crotch, which showed a significant difference in children based on gender. The salient purchasing point for child clothing was in the order of 'size fit', 'color and pattern', 'design' and 'convenience in action'. It is important to consider that kindergarten children need adequate size for growing and convenient pattern designs (that include materials at stretching parts) for positive acting because they are in a period of frequent activity and growth.

• 패션비즈니스
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• 제8권1호
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 정보관리학회지
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• 제35권4호
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• pp.263-284
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• 2018

대학도서관은 구성원이 교육과 연구를 수행하는 데 있어 필요수적인 자료를 선정하여 구입할 필요가 있다. 따라서 이용자의 정보 요구를 장서 개발에 반영하는 방법으로 희망도서 제도를 운영하고 있다. 본 연구는 10년간의 장기적 관점에서 희망도서 신청 과정과 결과를 분석하였다. 희망도서는 단행본에 대한 강력한 정보 요구이기 때문에 주제 분야별 이용자의 정보 요구 패턴을 파악할 수 있었다. 대학 구성원으로서 이용자는 전공하는 학문 분야에 대해서는 전공 도서를 선정하면서도 다른 주제 분야의 교양 도서를 적절히 선정하여 장서 구성에 기여하고 있었다. 결과적으로 희망도서는 소수의 이용자에 의해 선정이 이루어지지만 도서관 전체 이용자의 정보 요구를 충족시키고 있어 효율적인 장서 개발 정책으로 운용되고 있다고 볼 수 있다.

• 패션비즈니스
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• 제13권3호
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• pp.99-108
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• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• 한국컴퓨터정보학회논문지
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• 제25권9호
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• pp.53-62
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• 2020

최근 연구된 상품 추천 서비스들은 고객들의 구매 이력을 통해서만 추천이 이루어졌다. 본 논문에서는 구매 이력을 통해 추천뿐만 아니라 고객이 상품을 고를 때 취하는 행동 패턴을 분석하여 관심도가 높은 광고를 노출하는 행동 패턴 분석 기반 디지털 사이니지 서비스를 제안한다. 이 서비스는 고객행동 패턴을 분석하여 실질적으로 관심을 가지는 상품에 대해 관심도를 추출한다. 추출된 관심도와 고객들의 구매 이력을 Wide & Deep 모델을 통해 학습하고, 이를 바탕으로 MF(Matrix Factorization) 모델을 통해 다른 상품들의 희소 벡터를 예측한다. 예측된 상품 관심도에 대한 순위를 도출하고, 적합한 광고를 노출하기 위해 고객과 상호 작용할 수 있는 인도어 사이니지를 활용한다. 본 논문의 서비스를 통해 온라인뿐만이 아닌 오프라인 환경에서도 고객의 관심 정보를 파악하고 단순히 무작위로 노출하는 광고가 아닌 고객에게 적합한 광고를 제공하여 만족도 높은 구매 환경이 조성될 것이다.

• 한국항해항만학회지
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• 제26권3호
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• pp.337-344
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• 2002

선박매매사이트가 증가하고 있지만, 필요한 정보를 쉽게 찾아주는 에이전트에 관한 연구는 부족하다. 본 연구는 사이버공간상에 흩어져 있는 선박정보를 손쉽게 찾을 수 있는 지능형 에이젼트의 설계 구조를 정의하는 연구로서 Wrapper 방식의 설계기법을 사용하였다. 본 연구가 추구하고자 하는 것은 선박매매 전자상거래 시스템의 매매대상 선박을 정보추출 에이전트를 이용하여 선박정보를 선택적으로 추출, 이를 소비자에게 제공하는 선박매매용 정보추출 에이전트의 기능을 시험적으로 설계하는 것이다. 특히 본 연구는 사이버 해운거래시스템이 실현되는 환경 하에서 이를 활성화하기 방안으로 B2B 선박매매 분야에 적용하였다는 점에서 의의가 있다. 본 연구의 결과 에이전트의 프로세스는 URL 읽기, 해당 URL 원시 데이터 가져오기, 태그처리 프로세스, 패턴분석 및 분석내용 저장하기로 구성되어 있음을 파악하였다. 또한 설계전략으로 "URL페이지 읽기" 프로세스와 "소스분석" 프로세스의 연계성 정도에 따라 분리시키거나 연계시킬 수 있음을 파악하였으며, 각각의 장단점이 비교 검토되었다.

• Human Ecology Research
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• 제61권3호
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• pp.389-399
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• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• 한국경영과학회지
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• 제39권1호
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• 패션비즈니스
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• 제14권5호
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• pp.35-48
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• 2010

As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.