• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

• International Journal of Human Ecology
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• 제10권2호
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• pp.55-69
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• 2009

The Purpose of the current study is to investigate the differences in cosmetics attribute evaluation, purchase motivation, and brand re-purchase intention with respect to shopping orientations of Korean female university students. Questionnaires were distributed to 250 female students at Kyungpook National University and 220 completed questionnaires were analyzed. The results were as follows. First, shopping orientations and cosmetics attribute evaluation each generated four factor solutions, whereas cosmetics purchase motivations produced three factors. Second, three consumer groups - Efficiency Shopper Group, Indifference Shopper Group Ambivalence Shopper Group - with different shopping orientations were identified. Third, the study found significant differences in consumers' attribute evaluation such as function and price among the groups. The study also revealed a significant difference in contingent purchase motivations and brand re-purchase intention among the groups. From these results, we could identify that cosmetics re-purchase intention was significantly different among three different groups with different shopping orientations. Furthermore, consumer classification according to shopping orientations in cosmetics product purchase can be used by cosmetics marketers and managers to establish product plan and marketing strategy development. Additionally, the current study has originality and value that the relationship between shopping orientation and re-purchase intention has not been studied very much in the cosmetics product domain.

• 대한가정학회지
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• 제49권6호
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• pp.13-22
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• 2011

This study investigated the influence of product attribute on initial trust and purchase intention of sensor-based smart clothing. Questionnaires were administered to 256 university students in Daegu, Korea. The results were as follows: First, there were 5 factor solutions in product attribute of smart clothing; comfortableness, health usefulness, management easiness, safety, and aesthetic appearance. Second, there were significant effects on initial trust in heath usefulness, management easiness and safety. Third, there were significant effects on purchase intention in health usefulness, management easiness and aesthetic appearance. Fourth, there was a significant effect on purchase intention in initial trust.

• 복식문화연구
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• 제28권2호
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• pp.215-228
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• 2020

The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry's brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.465-473
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• 2021

The main aim of this research paper is to identify the factors that influence smartphone purchase intention in the Nepalese market. The study identifies how the brand personality, attribute factors, and the price factor influence the purchase intention of a smartphone. The paper puts the emphasis on how the consumer preference functions in the selection of the smartphone and which factor plays the more significant role in smartphone purchase intention. This research paper has used primary data and a 7-point Likert scale survey questionnaire. The primary data has been collected through a structured survey questionnaire by using convenient sampling technique from 294 smartphone users in the Kathmandu Valley. Descriptive statistics, Correlation Analysis and Structural Equation Modeling (SEM) have been carried out to analyze the primary data using the SPSS AMOS 24. Brand personality, attribute factor, and product price were taken as independent variables to identify the impact on purchase intention. The result of the regression path analysis showed that brand personality has no significant effect on purchase intention in the purchasing of smartphone. It is also found that the product attributes and product price have a significant influence on consumer purchase intention of a smartphone in Nepal.

• 한국의류학회지
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• 제31권2호
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• pp.236-246
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• 2007

The purpose of the current study is to investigate the underlying reasons of fashion brand repurchase intention formation based on means-end chain theory and to identify whether the price level moderates the relationships between attribute evaluation and re-purchase intention. Questionnaire data from 291 consumers who had purchase experience of casual wear during the last 6 month period through off-line retail shops were analyzed. The results showed that hedonic shopping value had a positive impact on aesthetic attribute and utilitarian shopping value also had a positive impact on physical attribute of fashion product. While aesthetic attribute had a positive influence on brand repurchase intention, physical attribute had no effect on brand repurchase intention. In addition, there was no moderating effect of price level between the links from shopping value to fashion product attribute evaluation. When casual wear companies have to devise price related strategies, they need to pay attention to diverse promotion factors except for product attributes to realize price-based differentiation.

• 대한안전경영과학회지
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• 제23권2호
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• pp.65-77
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• 2021

This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.

• 웰빙융합연구
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• 제5권2호
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• pp.33-41
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• 2022

Purpose: The purpose of this study is to analyze the effect of attributes of online influencers on customers royalty mediated brand image and impulse buying. Research design, data and methodology: To conduct this study, a survey of 521 online user who experienced online shopping. Results: The empirical analysis results are as follows. First, among the influencer attributes, attractiveness, reliability, and expertise all had a significant positive effect on the brand image. Second, among the influencer attributes, only attractiveness had a significant positive influence on Purchase Intention. Third, the brand image had a significant positive influence on Purchase Intention. Fourth, while the influencer attributes did not have a significant influence on customer loyalty, brand image and Purchase Intention a significant positive influence on it. Conclusions: Among the influencer attributes, attractiveness and reliability had a significant positive mediating effect on customer loyalty through brand image, but the influencer attribute had no significant mediating effect through Purchase Intention. The influencer attribute had a significant positive mediating effect through brand image and Purchase Intention.

• 디지털콘텐츠학회 논문지
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• 제18권1호
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• pp.209-215
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• 2017

이모티콘 캐릭터는 모바일 공간에서 상대와 대화하는 가운데 대화내용과 이미지를 혼용하여 사용함으로써 디지털 시대의 표현성에 적합하다. 이러한 관점에서 모바일 콘텐츠 산업의 시장 확장에 이모티콘 캐릭터의 역할은 중요한 부분을 차치한다. 본 연구에서는 이러한 맥락에서 최근 산업적으로 급성장하고 있는 모바일메신저 유료 이모티콘의 캐릭터 속성이 구매의도에 어떠한 영향을 미치는가를 분석함으로써 소비자구매형태를 확인하는 것이 그 목적이다. 이를 위해 독립변인을 캐릭터 속성요인인 인지성, 친근성, 자아표현성, 이미지차별성으로, 종속변인은 유료 구매자의 구매의도로 하여 다중회귀분석을 실시하였다. 분석결과, 인지성과 이미지차별성은 구매의도에 긍정적 영향을 미치는 것으로 나타났고, 친근성과 자아표현성은 구매의도에 유의미한 영향력이 없는 것으로 나타났다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.784-804
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• 2015

This study investigates the effects of a two-sided message on product attitude and purchase intention by using a message structure variable, such as attribute importance in the context of online consumer reviews (OCRs). Study 1 explains the previous inconsistent results of a two-side message by comparing a one-side message and a two-side message by using the attribute importance in negative reviews. Study 2 determines the reasons for the inconsistent results of a refutational two-sided message research by using the attribute importance in negative reviews and website trust. Two experiments are designed to test our hypotheses. The first experiment is a $2{\times}2$ factorial design with 84 participants. The second experiment uses a $2{\times}2{\times}2$ factorial design with 196 participants. In study 1, two-sided OCRs are more credible than one-sided OCRs, and two-sided OCRs that use low important attributes are more effective in making favorable product attitude/purchase intention. In study 2, refutational two-sided OCRs that use high attribute importance render positive effects on product attitudes in trustworthy websites. However, the refutation could negatively affect product attitude/purchase intention in low trustworthy websites.