• Title/Summary/Keyword: public service media

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Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment (멀티 플랫폼 시대 지상파 방송 콘텐츠 유통 전략 방안)

  • Chung, Dong Hun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.117-130
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    • 2012
  • Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

The introduction of Realistic media services to resolve conflicts between residents and visitors and insufficient service of free village tourist attractions in Korea Focusing on location-based services and SmartGlasses (국내 무료 마을관광지의 미흡한 서비스와 주민과 방문객의 갈등 해결을 위한 실감미디어 서비스 도입 - 위치기반서비스 및 스마트글라스를 중심으로)

  • Lee, Seung-Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.423-428
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    • 2022
  • This paper deals with whether it is possible to find a way to solve the conflict between villagers and tourists by newly defining the difference between free village and public tourist destinations in Korea, reinforce the insufficient guidance and notification services with realistic media, and implement additional killing contents and attractions. Location-based service enables real-time docent service and emergency response and smart glass thread.

Examining the Pilot Program for Non-Medical Healthcaer Services Certification and the Healthcare Privatization Debate: A Public Service Provision Lens (공공서비스 공급 관점에서 살펴본 비의료 건강관리서비스 인증 시범사업과 의료민영화 논쟁)

  • Suyeon Park;Hyejin Lee;Mankyu Choi
    • Smart Media Journal
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    • v.13 no.10
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    • pp.92-105
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    • 2024
  • In June 2022, the Ministry of Health and Welfare introduced a pilot program for the certification of non-medical health management services. This initiative, however, faced opposition due to concerns about potential healthcare privatization. This study aimed to examine whether the certification pilot program promotes healthcare privatization by utilizing a classification framework for public service provision. Contrary to initial concerns, it appears that the government sought to ensure publicness by acting as an intermediary between service beneficiaries and private providers, thereby incorporating the efficiency and accessibility of the private sector into the system. To address the potential exacerbation of health inequalities through technological monopolies and large-scale capital investment, continuous discussion and consensus among various social stakeholders surrounding this system will be necessary.

The Impact of User Behavior, Contents, Function, Cost on Use Satisfaction and the Continued Use Intention of the N-screen Service Users (N 스크린 서비스의 이용행태, 콘텐츠, 기능, 비용이 이용 만족도와 지속이용의사에 미치는 영향에 관한 연구)

  • Kim, Dong-Woo;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.18 no.5
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    • pp.749-757
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    • 2013
  • This study aims to find out the influences of user behavior, content characteristics, functional factors and user's perception in cost on user satisfaction and continuous intention in N-Screen service. Web survey was conducted for 498 users who have used N screen service. The results show that the most influential factor contributing to user satisfaction is user interface. VOD diversity, payment system, cost, channel diversity are also meaningful factors. Identifying the critical factors which impact on user satisfaction, this study can provide the basic data for activating OTT service in smart media environment.

Research on Usability of Seoul Bike based on Seoul Universal Guideline -Focusing on seoul citizens over-50s (서울시 유니버설디자인 통합 가이드라인을 기반으로 한 서울자전거 '따릉이' 사용성 연구 -50대 이상 서울시민을 대상으로-)

  • Kim, Tae-Hee;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.287-293
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    • 2019
  • The purpose of this study is to research on usability of Seoul Bike focusing on seoul citizens over-50s. Before the test, I researched Seoul Universal Design Guideline's background, purpose, principle and range through literature review. Then I did two tests based on re-establishment of the existing principle to fit the public service. First, I have noticed that using the service through an application was difficult for seoul citizens over-50s even if they have NEEDS for using Seoul Bike according to the survey. Next, I drew the result from User Task Evaluation Analysis. Due to the low app usability(the main point of the service) and accessibility and usability status was rate low, but the overall service process was comfortable and convenience. I expect this study will be a good resouce for public service design.

A Content Analysis of Webtoon Advertising: Focused on Narrative and Expressive Characteristics (웹툰 광고 내용분석 : 내러티브와 표현 속성을 중심으로)

  • Kim, Woon-Han;Kim, Hyun-Jung
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.293-301
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    • 2017
  • This study collects 112 webtoon advertisements by Google extended search to reveal the narratives of webtoon in persuasive communication context. The results of content analysis are as follows. First, product categories are found relatively more in number such as content and game, cosmetics, public service announcement than other products. Second, the number of webtoon advertisements has increased these seven years; rather drastic increase is found in 2013. Third, as for the origin, brand webtoon is the largest number of all types. Fourth, there is a significant difference between public interest products and commercial products in absurdity advertising number. Commercial products use a variety of genres such as romance, drama, everyday life, including absurdity, while public interest products focus mainly on everyday life.

Enhancement for competencies of health education specialists to prevent chronic diseases in public health organizations (공공부문 보건의료조직의 만성질환 예방사업에서 요구하는 필요능력과 보건교육사의 직무 강화 방안)

  • Kim, Young-Bok
    • Korean Journal of Health Education and Promotion
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    • v.31 no.5
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    • pp.135-146
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    • 2014
  • Objectives: This study performed to enhance the competency of health education specialist on population-based program to prevent chronic disease in public health organizations. In addition, it will provide the basic data to enhance specialized competency for health education specialist. Method: The current operating strategy and demanded competency related to chronic disease programs were analyzed by reviewing the Korean Health Plan 2020, the guideline of integrated health promotion programs, and the job description of health education specialist. Results: Preventive programs for chronic disease provide with healthy lifestyle programs in integrated health promotion service. First, health education specialist should learn to professional knowledge on health risk factor and chronic disease. Second, they should cultivate the integrated competency to manage operations on obesity, hypertension, diabetes, cardiovascular disease, and cancer prevention programs. Third, they get strengthened the-job training to implement health education, public relations, campaigns, media advocacy, and utilization of multi-media. Conclusion: It should implement the preventive programs for chronic disease in various health promotion services through coordination with multiple sectors. To identify of the job in preventive program for that, it would be required empowerment of health education specialists on disease prevention science and practical life skill.

Development of Differential Media and Multiplex PCR Assays for the Rapid Detection of Listeria monocytogenes (Listeria monocytogenes의 신속검출을 위한 선택배지 및 multiplex PCR 기법 개발)

  • Jung, Byeong-yeal;Lim, Hyun-sook;Jung, Suk-chan
    • Korean Journal of Veterinary Research
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    • v.43 no.2
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    • pp.231-237
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    • 2003
  • Listeria (L.) monocytogenes in samples could not be detected occasioally by faster growth of other Listeria spp. especially L. innocua. The aim of this study was to develop the differential media and multiplex polymerase chain reaction (PCR) assays for the rapid detection of L. monocytogenes. L. monocytogenes colonies were characterized by their ${\beta}$-hemolysis with fluorescence under 366 nm UV light on the Listeria hemolysis agar (LHA). L. innocua, a species commonly present in foods, did not produce ${\beta}$-hemolysis on LHA. Therefore, one or more colonies of L. monocytogenes were easily distinguished from large populations of L. innocua. The multiplex PCR assays were developed to distinguish from L. monocytogenes and other Listeria spp. with two pairs of primers. The primers were designed in 16S rRNA and listeriolysin O gene for specific amplification of all members of the genus Listeria and L. monocytogenes, respectively. The multiplex PCR assays produced 560 and 938 bp products in L. monocytogenes; only 938 bp products in the genus Listeria. The multiplex PCR assays could detect as little as 50 pg of L monocytogenes DNA. These results indicated that the differential media and multiplex PCR assays might be useful diagnostic tools for the rapid detection of L. monocytogenes.

Development of Social Media Curriculum through Recognition of New Civil Servants (신규 임용공무원의 인식을 통한 소셜 미디어 교육과정 개발)

  • Song, Seung-hun;Kim, Eui-jeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.178-181
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    • 2019
  • The purpose of this study is to investigate the level of digital literacy, which is the future core competency of new civil servants who will support the services of the public while most of the civil service processing is replaced by the information technology. To do this, we analyzed the recognition and level of technical literacy, code literacy, media literacy, news literacy, and social media literacy by dividing 180 people including new appointees, prospective students, and practitioners into 5 digital literacy subjects. Based on this, we developed an improved social media curriculum. This study suggests that the civil service education and training program can be turned into a learner - centered curriculum.

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A Study on Bacterial Contamination of Cooking Environments of Food Service Operations at University (대학 구내식당 식품위생환경의 세균오염도 조사연구)

  • Park, SungJun;Yun, Hyun Sun;Lee, Sujin;Yang, Minji;Kwon, Bomi;Lee, Cheonghoon;Ko, GwangPyo
    • Journal of Environmental Health Sciences
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    • v.40 no.2
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    • pp.88-97
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    • 2014
  • Objectives: The aim of this study was to evaluate the occurrence of microbiological contamination of kitchen utensils and environments of food service operations at university located in Seoul, Korea. Methods: We collected swab samples from the surfaces of knives, chopping boards, floors, and drains, as well as drinking water and airborne bacteria samples from 20 food service operations. Three bacterial indicators and five food poisoning bacteria were measured quantitatively and qualitatively, respectively. We used selective culture media and the PCR assay targeting 16S rRNA gene for the microbiological analysis. Results: We detected bacterial indicators on knives or chopping boards in eight different food service operations and, three food service operations (I, M, and O) showed more than 3 log colony forming units $(CFU)/100cm^2$ on their knives, significantly higher than the others. The levels of bacterial indicators on the floors and drains in the cooking areas were much higher than those on the cooking utensils. S. aureus was detected on 10 floors and 8 drains. Culturable bacteria were identified in 5 drinking water samples, and food service operation B ($431.1CFU/m^3$) and C ($551.2CFU/m^3$) showed more than $400CFU/m^3$ of total airborne bacteria. Conclusions: These results suggest that some of food service operations in this study may require additional investigation to secure the microbial safety of cooking environments. In addition, further actions including hygiene education for employees and proper guidelines to maintain clean cooking environments should be prepared.