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Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment  

Chung, Dong Hun (광운대학교 미디어영상학부)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.8, no.2, 2012 , pp. 117-130 More about this Journal
Abstract
Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.
Keywords
Broadcasting Content; Distribution; Multi Platform; N-screen;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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