• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.8
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• pp.399-408
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• 2016

As entering the Big Data age, utilization of Big Data is also increasing in the intellectual property sector. Meanwhile, the purpose of a trademark which distinguishes the source of the goods essentially is to enable the public to recognize the goods. Big Data technologies which is recently becoming a issue can be used as a tool to judge consumer's awareness of the trademark. It was difficult for judgment of trademark awareness through traditional ways. As a new way, survey methodology has bee received attention, and it was applied to the field of trademark law. However, various problems such as cost, time, objectivity, and fairness were observed. In order to overcome theses limitations, this study proposes new way utilizing big data analytics for judgment on consumer's awareness of the trademark. This new way will not only contribute to enhancing the objectivity of judging trademark awareness but also utilized to support for related legal judgments.

• Economic Analysis
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• v.17 no.1
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• pp.131-168
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• 2011

We estimate consumer price indexes of eight major cities from 1907 to 1939, and then integrate them into a national level one. The data mainly came from the Statistical Yearbooks of the Government-General of Colonial Korea, and if necessary, we supplement them using wages and unit prices of public utility charges which are used as the price of housing and various services. We apply Laspeyres index method, and the composition ratios of consumption expenditure estimated by the commodity flow method are used as weights. The price indexes of 12 item groups as well as aggregate one are also calculated. In case of Seoul, it is possible to calculate the consumer price index from 1907 to 2009, showing a century-long pattern. This consumer price index is critical for measuring the real income and expenditure before the liberation.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.265-291
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• 2013

Because of the increased interest in health, medical care, and wellness, the utilization of health-related information resources, especially those found on the Internet, has been rapidly increasing. In addition, despite encountering an increasing number of health and medical-related reference questions in public libraries, public librarians feel limitations in their ability to perform these types of reference services. Therefore, this study proposed the cooperative network system model for vitalizing CHI Services, meaning that all the related agencies, including public libraries, medical libraries, medical institutions, and the health and medical community collaboratively provide consumer health information service. This study presented in detail the key elements of the cooperation model, the subject of cooperation, target sources for cooperation, the content of cooperation, operations of CHI-providing sites, operations and roles of Cooperation Centers, and directions for cooperating with commercial institutions.

• Survey Research
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• v.11 no.3
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• pp.57-79
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• 2010

This study evaluated the policy performance of i) Public Notice of Critical Information, ii) Substantiation of Facts in Labeling and Advertising, iii) Temporary Injunctions, and iv) Advertisement Correcting Misrepresented Facts, which were main policies belonged to Fair Labeling and Advertising Act(hereinafter referred to as "FLA Act"). The data was collected by visiting 76 persons personally, who were consumer policy and law experts, labeling and advertising staffs of corporations, and persons in charge of policies including public officials dealing with consumer policies at Korea Fair Trade Commission, while using a structured questionnaire at the same time. The survey was performed to examine the general policy performance and evaluation the results of FLA Act by evaluation methods. The results of the analysis are comprehensively summarized as follows. There were differences in the ranking of policies evaluated by labeling and advertising staffs of corporations and persons in charge of policies according to evaluation methods, and, in Simple Evaluation, higher scores were gained compared to Weighted Evaluation which reflected weighted values or Fuzzy Evaluation. The result shows that evaluation results can vary in policy performance evaluation according to evaluation methods.

• The Journal of Society for e-Business Studies
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• v.16 no.2
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• pp.111-127
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• 2011

The aim of this study is to reveal the effects of government and public electronic procurement on the private sector's productivity and technical inefficiency. Three cases are analyzed. The first scenario is that the government just appears as a new consumer to enterprises. Simply participating as a new consumer to enterprises reveals that government does not contribute to the private sector's productivity or improve technical efficiency. The second case is one where the government publicly procures the private sector's service or goods using IT technologies. It is revealed that government contribute to improve the private sector's productivity and reduce inefficiency. The last case is where the government demands business to connect to governments using new IT technologies. The government demands to adopt the IT technology for connection results in improved productivity and efficiencies in the private sectors.

• Journal of Distribution Science
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• v.10 no.10
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• pp.35-43
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• 2012

Purpose - The current analysis has been done in order to verify the difference between consumer attitudes on the distributor's PB products in terms of practical shopping value and attitudes about the product according to its perceived quality. Research design, data, and methodology - The target respondents of this study were those who have bought PB products at large-scale discount stores within the past six months. We asked homemakers, office workers, and students who live in Seoul or Daejon to respond to a questionnaire by filling out self-evaluations, and collected the completed questionnaires. To test the hypothesis, a t-test was carried out by group for 25 percent of the high and low rankings, including a quarter of the total respondents, to verify attitudes toward products and brands, purchase satisfaction, and re-purchase intention according to the practical shopping value and recognized quality of PB products. A variance analysis was conducted to see if there were differences among groups in terms of practical shopping value and perceived quality. Scheffe's back testing was used to identify differences between groups. Results - The result of the investigation of consumer attitudes according to practical shopping value is as follows. First, it was verified that consumer attitudes about PB products increase as practical shopping value increases. Second, there was no significant. Third, it was verified that repurchase intentions for PB products get higher as the practical shopping value of the consumer increases. The following is the result of the investigation of consumer attitudes according to the perceived quality of PB products. First, it was verified that the product attitude improves as the perceived quality of PB products increases. Second, the research confirmed that the brand attitude improves as the perceived quality of PB products increases. Third, consumer satisfaction is higher when the perceived quality of PB products is high. Fourth, this study verified that repurchase intentions for PB products are higher as the perceived quality of the product increases. Finally, the results of identifying differences between groups for perceived quality and shopping value are as follows. It was identified that there were differences in shopping value according to the characteristics of the groups. However, perceived quality does not change according to the characteristics of groups. Conclusions - These results have practical implications for the marketing strategy of PB products in order to satisfy consumer demands and provide a differentiated service by the distributor. In addition, it is suggested that a communication strategy may be necessary to increase brand loyalty and ensure the continual growth and value creation of PB products as symbolic products for distributors.

• Journal of Korean Library and Information Science Society
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• v.42 no.3
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• pp.45-77
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• 2011

In this study, by performing a survey targeting public libraries' users, we analyzed the most common path to acquire health information, the users' perception about if public libraries are needed to provide CHI services, and the factors that affect users' perceptions. The results are as follows: 1) About 90% of Korean public libraries' users do not take into account public libraries as the acquisition path for CHI resources. 2) About 60% of users thought that public libraries are needed to provide CHI services. 3) The factors that affect users' perception for the necessity of public libraries providing CHI services, were their interest in health and hours of using the internet per day. 4) In addition, we analyzed differences in perception between librarians and patrons about the necessity of public libraries providing the CHI services. The result showed that there was no significant difference in their perceptions, and both groups strongly felt that public libraries must provide the CHI services.

• Journal of Distribution Science
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• v.15 no.10
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• The Korean Journal of Community Living Science
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• v.25 no.2
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• pp.207-218
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• 2014

This study examines the use of paid content by children and identifies their monetary concept based on the following three research questions: (1) What are the characteristics of paid-content use by children? (2) How can the monetary concept of children be classified? (3) How does this monetary concept vary across use groups? Data were collected from 245 elementary school students. Based on the results, there were two types of media content used by children: mobile and computer content. Children were classified into four consumer groups based on the type media content use and the amount of content use. In addition, monetary concepts of children using paid content had two dimensions: money for means and that for objects. For computer users, monetary concept for conspicuous consumption and mammonism were more likely in the high-use group than in the low-use group. For mobile users, there was no significant difference in money for means and money for objects between the high-use group and the low-use group. The limitations of this study offer some interesting avenues for future research.

• Journal of Arbitration Studies
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• v.22 no.2
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• pp.79-101
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• 2012

In 2010, the United Nations Commission on International Trade Law (UNCITRAL) initiated work on the settlement of disputes in international e-commerce through online dispute resolution (ODR). The basic goal is to use ODR to resolve disputes with low value but high volume in international e-commerce. The background is that consumers have no way to solve their legal problems in this area. An ODR system is intended to create a new way to enforce their rights. However, the legal situations of the countries in the e-commerce sector, particularly in consumer protection, are very diverse. Thus, no reasonable model for conflict resolution is available. Some countries consider this as public policy and want absolute protection of their consumers. Other countries want to encourage freer e-commerce trading. This diversity of consumer protection policy is an obstacle to ODR. However, sooner or later, reaching an agreement is feasible because each representative is making a reasonable effort to reach the goal.