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http://dx.doi.org/10.7856/kjcls.2014.25.2.207

Children's Use of Paid Content Based on Media and Monetary Concepts  

Ji, Meewha (Graduate School of Public and Administration, Sookmyung Women's University)
Ryoo, Juyoun (School of Business, Sungkyunkwan University)
Ohk, Kyungyoung (Dept. of Consumer Economics, Sookmyung Women's University)
Park, Jooyung (Dept. of Consumer's life Information, Chungnam National University)
Publication Information
The Korean Journal of Community Living Science / v.25, no.2, 2014 , pp. 207-218 More about this Journal
Abstract
This study examines the use of paid content by children and identifies their monetary concept based on the following three research questions: (1) What are the characteristics of paid-content use by children? (2) How can the monetary concept of children be classified? (3) How does this monetary concept vary across use groups? Data were collected from 245 elementary school students. Based on the results, there were two types of media content used by children: mobile and computer content. Children were classified into four consumer groups based on the type media content use and the amount of content use. In addition, monetary concepts of children using paid content had two dimensions: money for means and that for objects. For computer users, monetary concept for conspicuous consumption and mammonism were more likely in the high-use group than in the low-use group. For mobile users, there was no significant difference in money for means and money for objects between the high-use group and the low-use group. The limitations of this study offer some interesting avenues for future research.
Keywords
Children as Consumers; Monetary Concept; Paid Content;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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