• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.

• Proceedings of the Korean Society of Toxicology Conference
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• 2003.10b
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• pp.123-123
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• 2003

Primary cultures of rat fetus brain exhibit phenotypes of neuron, oligodendrocyte, and astrocyte from "neurospheres". To understand the role of mitogen-activated protein kinase (MAPK) cascade and gap junctional intercellular communication (GJIC) in the differentiation of neurosphere-derived astrocyte, we investigated the effects of 12-O-tetradecanoylphorbol-13-acetate (TPA) on the cultured astrocyte morphology.(omitted)

• Asian Journal of Business Environment
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• v.5 no.1
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• pp.27-35
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• 2015

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.104-120
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• 2022

In severe disaster situations, Emergency alert provide information for people to survive. However, the only device that can receive the Cell Broadcasting Service (CBS) of the Korean Public Alert System (KPAS), the Public Warning System (PWS), is Smart Phone and Receiving the disaster information is very limited. Therefore, this paper proposes a solution to the problem. First, we discover problems through the analysis of KPAS, and second, we propose Smart Watch and Navigation as devices to receive Emergency alert. The devices can receive disaster information through Bluetooth communication from Smart Phone and provide content such as disaster-related images and videos. Based on the proposed items, the application was developed, and as a result of the test, Smart Phone provided more disaster information like images and videos than current emergency alert, and the method of notification of emergency alert was varied. And Smart Watch and Navigation received disaster information successfully through Smart Phone, which also provided various disaster information like images and videos. The developed application has expanded functionally than the existing emergency alert and can benefit many people in emergency situations.

• Journal of Radiation Protection and Research
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• v.46 no.3
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• pp.134-142
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• 2021

Background: From 2018 to 2020, the Expert Study on Public Understanding after the Fukushima Daiichi Nuclear Power Plant Accident (the Expert Study Group) identified and analyzed activities designed to promote public understanding of science and radiation since the Fukushima accident, and held discussions on how to achieve public understanding in the situation where public confidence has been lost, and how experts should prepare for dealing with the public. This panel session was held at the 53^rd meeting of the Japan Health Physics Society on June 30, 2020. Materials and Methods: First, three subgroup (SG) leaders reported their research methods and results. Then, two designated speakers, who participated as observers of the Expert Study Group, commented on the activities. Next, the five speakers held a panel discussion. Finally, the rapporteur summarized. Results and Discussion: SG leaders presented reports from researchers and practitioners in health physics and environmental risks who provided information after the Fukushima accident. During the discussion, experts in sociology and ethics discussed the issues, focusing on the overall goals of the three groups, local (personal) and mass communication, and ethical values. Many of the activities instituted by the experts after the accident were aimed at public understanding of science (that is, to provide knowledge to residents), but by taking into account interactions with residents and their ethical norms, the experts shifted to supporting the residents' decision-making through public engagement. The need to consider both content and channels is well known in the field of health communication, and overlaps with the above discussion. Conclusion: How to implement and promote the public engagement in society was discussed in both the floor and designated discussions. Cooperation between local communities and organizations that have already gained trust is also necessary in order to develop relationships with local residents in normal times, to establish an information transmission system, and to make it work effectively.

• Korean journal of communication and information
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• v.50
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• pp.5-28
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• 2010

The theoretical scope of the public sphere has been dramatically expanded as a result of new academic inquiries into the nature of the political and the public in contemporary societies. While appreciating the value of the concept of the public sphere for understanding democratic roles of the media, scholars began to raise questions on Habermasians' exclusive focus on news and public affairs programs, arguing that various entertainment programs also can invoke political deliberation. Terms like affective public sphere, emotional public sphere, aesthetic public sphere, expressive public sphere were used to capture this new conception. To comprehend the theoretical and practical implications of the conceptual expansion of the public sphere for media studies, this study attempted to provide a typology of media-public sphere relationships. By using public-private and rational-emotional axes as two criteria for classification, we created four prototypes of the public sphere (i.e., political public sphere, populism, difference pluralism, and intimacy/privacy) and discussed the characteristics of each type. After setting out media communication as a form of meta-public sphere that mediates and coordinates the four different types of the public sphere, we presented public service broadcasting as an exemplar meta-public sphere in the contemporary society of multiple social antagonisms and differences.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.45-51
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• 2016

The purpose of this paper is to plan deployment strategy of public key infrastructure for Malawi by considering the information and communication technology status on it. For this, we will review the information communication technology status on developing and least developed countries focused on Malawi and plan deployment strategy of mobile based public key infrastructure. First of all, we extract out security considerations for public key infrastructure, which is efficient for wireless communication, and design a new lightweight public key infrastructure apt to mobile device by considering Malawi's information communication technology status. Especially, the proposed mobile based public key infrastructure uses smartcards for all the processes of certificate. It could guarantee the same security as the wired counter part based on lightweight mobile device.

• 한국ITS학회:학술대회논문집
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• 2005.11a
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• pp.83-88
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• 2005

A transportation problem in Korea is a serious issue that has to be solved urgently in the motor era of 15 million vehicles. Recently ITS has been introduced to improve efficiency of the current roads because an excessive budget and a long term construction are needed to build new roads. Therefore the government enacted the law as of ITS and the in architecture. However, these ITS information services were oriented to mainly vehicles and drivers, not public entities such as bus driver, passengers and so on. Nowadays lots of local autonomous city introduced a public transportation information system (PTIS), and providing useful information for the public. For this PTIS, important design issues are to be focused on detecting and tracking technology of moving bus, and a wireless communication link to transmit the location information. This paper presents design models using several wireless communication methods, and an implementation case using a Wireless packet Data communication Network (WDN) to transmit bus location information at Seoul, Korea.

• Asian Journal for Public Opinion Research
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• v.9 no.3
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• pp.293-306
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• 2021

The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.185-192
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• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.