Browse > Article
http://dx.doi.org/10.15206/ajpor.2021.9.3.293

Perception of Electronic News Media of Pakistan in the Digital Age  

Saeed, Muzammil (Media and Communication, University of Management and Technology)
Farooq, Tayyab (Media and Communication, University of Management and Technology)
Khan, Muazam Ali (Media and Communication, University of Management and Technology)
Mahmood, Nasir (Media and Communication, University of Management and Technology)
Publication Information
Asian Journal for Public Opinion Research / v.9, no.3, 2021 , pp. 293-306 More about this Journal
Abstract
The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.
Keywords
journalism; electronic media; news channels; media perception; Pakistani media;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Shabbir, A. (2020, April 24). Corrupt people used media to hide their corruption: PM Khan. https://www.samaa.tv/news/pakistan/2020/04/corrupt-peopleused-media-to-hide-their-corruption-pm-khan/
2 Shirikov, A. (2020). Is trust in media decreasing? Evidence from the World Values Survey. SSRN. http://dx.doi.org/10.2139/ssrn.3754404   DOI
3 Stromback, J., Tsfati, Y., Boomgaarden, H., Damstra, A., Lindgren, E., Vliegenthart, R., & Lindholm, T. (2020). News media trust and its impact on media use: Toward a framework for future research. Annals of the International Communication Association, 44(2), 139-156. https://doi.org/10.1080/23808985.2020.1755338   DOI
4 Tsfati, Y., & Cohen, J. (2012). Perceptions of media and media effects: The third person effect, trust in media and hostile media perceptions. The international encyclopedia of media studies. https://doi.org/10.1002/9781444361506.wbiems995   DOI
5 Wathen, C. N., &Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web. Journal of the American society for information science and technology, 53(2), 134-144. https://doi.org/10.1002/asi.10016   DOI
6 Willnat, L., Weaver, D. H., &Wilhoit, G. C. (2019). The American journalist in the digital age: How journalists and the public think about journalism in the United States. Journalism Studies, 20(3), 423-441. https://doi.org/10.1080/1461670X.2017.1387071   DOI
7 Bracken, C. C. (2006). Perceived source credibility of local television news: The impact of television form and presence. Journal of Broadcasting & Electronic Media, 50(4), 723-741. https://doi.org/10.1207/s15506878jobem5004_9   DOI
8 El Semary, H., & Al Khaja, M. (2013). The credibility of citizen journalism and traditional TV journalism among Emirati youth: Comparative study. American International Journal of Contemporary Research, 3(11), 53-62. http://www.aijcrnet.com/journals/Vol_3_No_11_Novembe_2013/6.pdf
9 Ceron, A., & Memoli, V. (2016). Flames and Debates: Do social media affect satisfaction with democracy? Social Indicators Research, 126(1), 225-240. https://doi.org/10.1007/s11205-015-0893-x   DOI
10 Choi, J. H., Watt, J. H., & Lynch, M. (2006). Perceptions of news credibility about the war in Iraq: Why war opponents perceived the Internet as the most credible medium. Journal of computer-mediated communication, 12(1), 209-229. https://doi.org/10.1111/j.1083-6101.2006.00322.x   DOI
11 Flanagin, A. J., & Metzger, M. J. (2008). Digital media and youth: Unparalleled opportunity and unprecedented responsibility (pp. 5-27). MacArthur Foundation Digital Media and Learning Initiative. http://doi.org/10.1162/dmal.9780262562324.005
12 Hungbo, J. (2007). Credible news measures: A medium's integrity. Nebula, 4(1), 276-284.
13 Keller, B. (2013, October 27). Is Glenn Greenwald the future of news?. New York Times. https://www.nytimes.com/2013/10/28/opinion/a-conversation-inlieu-of-a-column.html
14 Manuel, S. (2013, August 06). Charting Pakistan's media credibility. Journalism Pakistan. http://www.journalismpakistan.com/Charting-Pakistans-mediacredibility
15 Abbas, M. (2012, June 29). Can Pakistan's corrupt media be checked? Committee to Protect Journalists. https://cpj.org/2012/06/can-pakistans-corrupt-mediabe-checked/
16 Schudson, M. (2001, August 1). The objectivity norm in American journalism. Journalism, 2(2), 149-170. https://doi.org/10.1177/146488490100200201   DOI
17 Soon, C., & How Tan, T. (2016). The media freedom-credibility paradox. Media Asia, 43(3-4), 176-190. https://doi.org/10.1080/01296612.2016.1276315   DOI
18 Ahmad, A. N. (2011). Qalam ki badmashi [Fascism of journalists]: Journalism, corruption and the informal economy in Pakistani media. Urban Anthropology and Studies of Cultural Systems and World Economic Development, 40(3/4), 445-493. https://www.jstor.org/stable/23339800
19 Gaziano, C., & McGrath, K. (1986). Measuring the concept of credibility. Journalism quarterly, 63(3), 451-462. https://doi.org/10.1177/107769908606300301   DOI
20 Green, J. (2007). The use of focus groups in research into health. In M. Saks & J. Allsop (Eds.), Researching health: Qualitative, quantitative and mixed methods (pp. 112-132). Sage.
21 Hackett, R. A., & Zhao, Y. (1996). Journalistic objectivity and social change. A Journal of Social Justice, 8(1), 5-11. https://doi.org/10.1080/10402659608425923   DOI
22 Hackett, R. A. (2009, May 18). Decline of a paradigm? Bias and objectivity in news media studies. Critical Studies in Mass Communication, 1(3), 229-259. https://doi.org/10.1080/15295038409360036   DOI
23 Hunter, R. (2020, February 25). Education in Pakistan. WENR. https://wenr.wes.org/2020/02/education-in-pakistan
24 Lee, E. J. (2012). That's not the way it is: How user-generated comments on the news affect perceived media bias. Journal of Computer-Mediated Communication, 18(1), 32-45. https://doi.org/10.1111/j.1083-6101.2012.01597.x   DOI
25 McLeod, D. M., Wise, D., & Perryman, M. (2017). Thinking about the media: A review of theory and research on media perceptions, media effects perceptions, and their consequences. Review of Communication Research, 5, 35-83. https://doi.org/10.12840/issn.2255-4165.2017.05.01.013   DOI
26 Metzger, M. J., Flanagin, A. J., Eyal, K., Lemus, D. R., & McCann, R. M. (2003). Credibility for the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. Annals of the International Communication Association, 27(1), 293-335. https://doi.org/10.1080/23808985.2003.11679029   DOI
27 Panday, P. K. (2009). Does globalization affect media role in a democratic country? Bangladesh perspective. Journal Media and Communication Studies, 1(2), 33-42. https://academicjournals.org/journal/JMCS/article-full-textpdf/A8D7A5D10110
28 Sumbal, M. A. (2011, March 25). Yellow journalism and the curse of corruption in Pakistan's media. https://www.journalism.co.uk/news-features/-yellowjournalism-and-the-curse-of-corruption-in-pakistan-s-media/s5/a543400/
29 Quackenbush, D. (2013). Public perceptions of media bias: A meta-analysis of American media outlets during the 2012 presidential election. Elon Journal of Undergraduate Research in Communications, 4(2), 52-65. https://www.elon.edu/u/academics/communications/journal/wpcontent/uploads/sites/153/2017/06/05DanielQuackenbushEJFall13.pdf
30 Garrison, B. (2003). How newspaper reporters use the Web to gather news. Newspaper Research Journal, 24(3), 62-75. https://doi.org/10.1177/073953290302400305   DOI
31 Ali, S. W. (2021, June 16). Pakistan's electronic media-credibility crisis. Daily Times. https://dailytimes.com.pk/773586/pakistans-electronic-media-credibilitycrisis/
32 Maras, S. (2013). Objectivity in Journalism. Polity Press.