Asian Journal for Public Opinion Research

Center for Asian Public Opinion Research & Collaboration Initiative (충남대학교 아시아여론조사학회)
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Perception of Electronic News Media of Pakistan in the Digital Age

  • Saeed, Muzammil (Media and Communication, University of Management and Technology) ;
  • Farooq, Tayyab (Media and Communication, University of Management and Technology) ;
  • Khan, Muazam Ali (Media and Communication, University of Management and Technology) ;
  • Mahmood, Nasir (Media and Communication, University of Management and Technology)
  • Received : 2020.11.04
  • Accepted : 2021.06.16
  • Published : 2021.08.31
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Abstract

The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

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