• Title/Summary/Keyword: psychological types

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Study on the Influence of Evaluation of Brain Psychological Distance by Brand Memory Types

  • LEE, Jaemin
    • Korean Journal of Artificial Intelligence
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    • v.8 no.1
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    • pp.11-18
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    • 2020
  • In this paper, it is to identify the effects of differences in interpretation levels depending on the type of brand association and the brain psychological distance on the evaluation of the product of that brand through two experiments. To test our hypotheses empirically, we conducted online survey. We addressed the hypotheses involving the general and relative impact of actual and ideal self-congruence on emotional brand attachment (H1) and explored the effect of product involvement as the moderating variable (H1-1 and H1-2). The goal of this research was to validate the results from involving our basic model and to explore the impact of two additional moderating variables (self-esteem and public self-consciousness: H2). We followed the same procedure. This finding is theoretical to the extent of the interpretation level theory in brand association research by applying the interpretation level theory to the brand association, and provides the meaning that, in practice, it is necessary to utilize the message of different types of brain psychological distance depending on the brand association characteristics that the brand has in defining the brand. In particular, it was confirmed that functional brand associations and symbolic brand annals have representational harmonization, respectively, depending on the low and high levels of interpretation levels.

The Comparative Study of the temperament of Sasangin (四象人) by Lee Je Ma (李濟馬) and The Psychological Types of Carl Gustav Jung (사상인(四象人)의 심성(心性)과 융(C. G. Jung)의 정신(精神)의 사기능(四機能) 유형(類型) 비교(比較) 고찰(考察))

  • Choi Eun-Kyu;Ku Byung-Su
    • Journal of Oriental Neuropsychiatry
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    • v.8 no.1
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    • pp.201-214
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    • 1997
  • In this dissertation I have interest in the personality classification in order to recognize the personlity classification in order to recognize the tenfency of the mentality and the action. This paper compare the temperament of Sasangin(四象人) by Lee Je Ma(李濟馬) and The Psychological Types of C. G. Jung. As a result I get the following conclusions:1. Sasang understood that Sassangin have original tendency of the mentality. But C. G. Jung understood man has all of the four psychological type though they have discrepancy among them.2. In the function of the mentality, the both are similar.3. The mentality of So-Eum-In(少陰人) is similar to The Type of Thinking. The mentality of So-Yang-In(少陽人) is simliar to The Type of Feeling. The mentality of Tae-Eum-In(太陰人) is similar to The Type of Sensation. The mentality of Tae-Yang-In(太陽人) is similar to The Type of Intuition.4. The tendency of the mentality by the personality classification is of some use in the oriental medical therapy.5. For using the tendency of the mentality in oriental medical psychotherapy, they require more studies.

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The Effect of Three Different Generation Types on Prosocial Consumption Behavior

  • Oh, Min-Jung;Hwnag, Yoon-Yong;Quan, Zhi Xuan;Jung, Jin-Chul
    • Journal of Distribution Science
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    • v.12 no.3
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    • pp.55-63
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    • 2014
  • Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

Fatigue of Night Shift Nurses Seen in Circadian Types at Intensive Care units (중환자실 간호사의 Circadian 유형에 따른 밤근무 피로도 조사)

  • YANG, Ji-Sun
    • Korean Journal of Occupational Health Nursing
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    • v.9 no.2
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    • pp.86-93
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    • 2000
  • This study was conducted to find out the degree of tiredness, accumulated tendencies of fatigues in accordance with 3 types of circadian rhythms and 3 types of perceived fatigue signs such as physical, psychological and neurosensory aspects in before and after work at night. Samples were chosen from the 217 intensive care units nurses working in 13 general hospitals which had 3 shift rotating systems, Data were collected from November to December in 1999. Two hundreds seventeen respondents were classified by 3 circadian types such as 59 morning, 110 middle and 48 evening. Circadian type was measured by the circadian type scale which was designed by ${\ddot{O}}stberg$ and Home (1976). in order to estimate the level of tiredness, the investigator used the fatigue checklist designed by the Labor and Health Institute of Japan(1970). Analysis was done by frequency a percentages, ${\chi}^2$ test and repeated measures ANOVA test. The result of this study were as follow: 1. In the general characteristics of the subjects circadian types, moderate type had the large proportion at 50.7% and morning type had 27.2% and evening type had 22.1%. 2. According to the 3 types of fatigue signs, the highest general tendency was 'General weakness' and 'Feeling of headsore' for physically perceived sign, 'Drowsiness' for psychological sign, and 'Uncomfortableness in sight seeing' for neurosensory sign. 3. The most frequently complained fatigue were observed in physical symptoms among physical, mental, and neurosensual symptoms. The percentage of complained was higher after night work than before the work started. 4. There was not any statistical significant difference between the circadian type and the degree of physical, mental, neurosensory fatigue. 5. There was not any statistical significant difference in regarding to each date of night shift except difference between 1st and 2nd days of fatigue perceived physically. Therefore, the study concluded that the fatigue perceived by night shift nurses might be related with shift working condition rather than circadian types.

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Analysis the Types of Consumer Damages Incurred by Using a Digital Contents (디지털콘텐츠 소비자 피해유형 분석)

  • Nam, Su-Jung;Lee, Eun-Hee;Park, Sang-Mi
    • Korean Journal of Human Ecology
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    • v.16 no.6
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    • pp.1197-1209
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    • 2007
  • The advance of digital contents industry shifts the focus of consumptions; from analogue to digital ones. It gives significant impact on individual life as well as overall society and culture, and it leads to the increased consumption of digital contents. Nevertheless, current digital contents industry fails to secure the sufficient consumer protection systems including relevant rules and laws which regulate the distribution, use, and other transaction activities of digital contents and the efforts, on the part of contents providers, to provide information to consumers and to protect them. Digital contents, by its nature, is different from the existing products so that its nature is likely to cause unique consumer problems totally different from the offline transactions and the electrical transactions of existing products. This study, therefore, aims to identify the possible problems which may be incurred by consumers in their use of digital contents, specify the types of consumer damages, and provide the underlying materials to improve the systems related to digital contents and take legally complementary measures for consumer protection. To identify the types of consumer damages, this study analyzed the results from consumer counselling cases, experts opinion survey, and FGI. For consumer damage cases, this study analyzed the consumer complaints received by open consumer counselling sites of the Korea Consumer Agency and Seoul Electronic Commerce Center. For experts opinion survey, it conducted questionnaire survey of the group of experts from digital contents manufacturers or providers, and those who treated consumer damages directly. For FGI analysis, it organized a panel of students and employees who had used digital contents to understand the types of consumer damages. The results of this study can be summed up as follows. Based on the results from consumer counselling cases, experts opinion survey, and FGI analysis, the consumer damages related to digital contents can be classified, in their nature, into economic or financial damages (25 cases), emotional or psychological ones (15 cases), time-related ones (7 cases), physical ones (4 cases), and privacy-related ones (i.e. leakage of personal data)(3 cases). More specifying the types of damages, damages can be subdivided into contract-, charge-, maintenance-, use-, individual-related ones and other ones. Among them, both contract- and charge-related damages appeared only in the economic or financial damages, whereas user-specific individual damages appeared only in physical and emotional or psychological ones. On the other hand, maintenance- and use-related damages and other ones were observed in both categories of economical or financial damages and time-related ones. Use- and privacy-related damages, in particular, caused emotional or psychological damages.

The Aesthetics of Hooded Garments after the Mid-20th Century (20세기 중반 이후 후드 복식에 나타난 복식미)

  • Choi, Sun-Young;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.62 no.3
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    • pp.1-16
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    • 2012
  • The purpose of this dissertation is to examine the various types of hooded garments that have been worn after the $20^{th}$ century, and to analyze the aesthetic values of them. The study examined various types of hooded garments with diverse significances based on literature and case studies on the history of garments, news paper articles and the Internet. Since the $20^{th}$ century, there has been a variety of hooded garments, such as monk dresses, hoodies, anoraks, duffle coats, some protective clothing, and designers' hooded clothes. Through this research, the study found that the aesthetics of hooded garments after the mid-20th century were as follows: physical protection, anonymity, psychological refuge, fashionability and high-functionality.

Conflict with Mothers-in-law Self-efficacy Blame and Adaptation (고부갈등에 있어서 자기통제력 탓 및 적응과의 관계)

  • 서병숙
    • Journal of Families and Better Life
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    • v.11 no.1
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    • pp.119-133
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    • 1993
  • Based on the Double ABCX model of family stress and adaptation this study was to investi-gate the intercorrelations among and the relative magnitutide of variables associated with diffe-rent levels of adaptation to conflict with mothers-in-law reported by daughter-in-law. Frequency of conflict was selected as a stressor(aA) Resource factor(bB) in this study was self-efficacy. Four types of blame(self-behavior self-character other people and impersonal world blame) were selected as perception factors(cC). The adaptation factors(xX) were the level of daughter-in-law's psychological well-being and marital adjustment. Data for this research were questionnaire responses from 151 daughters-in-law who lived in Seoul. The results of correlational analyses indicated that most variables were significantly correlated with each other. In addition results of the path analysis on daughter-in-law's psychological well-being indicated that higher scores on the psychological well-being were significantly associa-ted with(a) greater self-behavior blame for the conflict and (b) less ascription of blame to the impersonal world. Frequency of conflict influenced psychological well-being indirectly th-rough self-behavior blame and impersonal blame both of which were also found to mediate the effect of self-efficacy on the level of psychological well-being. However although all indepen-dent variables were significantly correlated with marital adjustment no variables had direct effects on marital adjustment.

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General Characteristics and Psychological and Environmental Factors Related to Successful Weight Reduction Programs in Obese Premenopausal Women (폐경 전 비만 여성들의 체중 감량 프로그램의 성공도와 관련된 일반적 특성과 심리 및 환경 요인 분석)

  • Kim, Sang-Yeon
    • Journal of the East Asian Society of Dietary Life
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    • v.17 no.5
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    • pp.634-643
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    • 2007
  • This study was performed to develop a tailored multi-disciplinary obesity management program, as well as an obesity assessment sheet identified the general characteristics and psychological and environmental factors related to weight loss success for obese premenopausal women participating in obesity management programs performed at weight reduction health centers. The results are as follows. The primary general characteristics related to successful weight reduction in the obesity management programs were education level, occupational status, reason for obesity onset, aids used in weight control, basis of frequency, and reason for weight reduction. The initial psychological factors related to successful weight reduction were less stress and disordered eating. The initial environmental factors included an expression of ones opinion and the eating environment. Animal protein and animal fat consumption were significantly less in the unsuccessful group than in those who were unsuccessful at weight loss. The consumption of crude fiber was significantly greater in the successful group than in the unsuccessful group. Psychological factors such as stress, depression, and disordered eating, and the environmental factor of eating environment were significantly better in the successful group than in the unsuccessful group. In conclusion, we have found evidence to suggest what is required in determining the types of programs most suitable for obese women prior to starting an obesity management program.

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The Relationships Among Social Support in the Workplace, Social Support Outside the Workplace, Child Care Teachers' Psychological Burnout, and Teacher-Child Interactions (직장 내·외 사회적 지지와 보육교사의 심리적 소진 및 교사-영유아 상호작용 간의 관계)

  • Park, Nam-Shim;Park, Bokyung;Kim, Mee-Ok
    • Korean Journal of Childcare and Education
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    • v.17 no.6
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    • pp.73-92
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    • 2021
  • Objective: This study examined the relationships among social support in the workplace, social support outside the workplace, child care teachers' psychological burnout, and teacher-child interactions. Methods: The subjects of this study were 262 child care teachers and they responded to questionnaires on research variables. Data were analyzed using structural equation modeling. Results: First, social support outside the workplace had a direct effect on teacher-child interactions; that is, child care teachers, who perceived that they received a high level of social support outside the workplace, had high-quality interactions with children. Second, social support in the workplace had an indirect effect on teacher-child interactions through child care teachers' psychological burnout. In other words, child care teachers, who perceived that they received a high level of social support in the workplace, experienced less psychological burnout, which led to high-quality interactions with children. Conclusion/Implications: This study confirmed that the paths in which social support in the workplace and social support outside the workplace influence teacher-child interactions were different. Although the pathways were different, the results of this study emphasize that both types of social support are important factors that promote teacher-child interactions.

Global Post-epidemic Recovery: The Impact of Role Modeling on Employees' Proactive Behavior

  • Wenjie Yang;Xiaoteng Wang;Myeong-Cheol Choi;Hannearl Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.193-201
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    • 2023
  • With the end of global COVID-19 epidemic, hospital staff are likely to be "physically and mentally exhausted" after three years of grueling work in the fight against the epidemic. At this point, it is especially important to enable them to continue to maintain their previous proactive work behavior. This study focuses on 400 employees of various types in three-A grade hospitals in Zhanjiang, Guangdong Province, through the proactive motivation model. Statistical software SPSS 25.0 and AOMS 22.0 were used to analyze the survey data to test whether role modeling in hospital management can have an impact on employees' proactive behaviors, in addition to verifying the mediating role of transactional psychological contract. The results of this study show that: First, role modeling of hospital leaders has a positive effect on employees' proactive behavior and a negative effect on their transactional psychological contract; Second, transactional psychological contract has a negative effect on employees' proactive behavior; Third, the transactional psychological contract mediates the effect between role modeling of leaders and employees' proactive behavior. The results of this research add to the F-path of proactive motivation model, and provide enlightenments and implications for hospital management.