International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Global Post-epidemic Recovery: The Impact of Role Modeling on Employees' Proactive Behavior

  • Wenjie Yang (Lingnan Normal University, School of Business; Guangdong Coastal Economic Belt Development Research Center) ;
  • Xiaoteng Wang (Department of International Trade, Sungkyunkwan University) ;
  • Myeong-Cheol Choi (Department of Business, Gachon University) ;
  • Hannearl Kim (Department of Business, Gachon University)
  • Received : 2023.11.30
  • Accepted : 2023.12.18
  • Published : 2023.12.31
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Abstract

With the end of global COVID-19 epidemic, hospital staff are likely to be "physically and mentally exhausted" after three years of grueling work in the fight against the epidemic. At this point, it is especially important to enable them to continue to maintain their previous proactive work behavior. This study focuses on 400 employees of various types in three-A grade hospitals in Zhanjiang, Guangdong Province, through the proactive motivation model. Statistical software SPSS 25.0 and AOMS 22.0 were used to analyze the survey data to test whether role modeling in hospital management can have an impact on employees' proactive behaviors, in addition to verifying the mediating role of transactional psychological contract. The results of this study show that: First, role modeling of hospital leaders has a positive effect on employees' proactive behavior and a negative effect on their transactional psychological contract; Second, transactional psychological contract has a negative effect on employees' proactive behavior; Third, the transactional psychological contract mediates the effect between role modeling of leaders and employees' proactive behavior. The results of this research add to the F-path of proactive motivation model, and provide enlightenments and implications for hospital management.

Keywords

Acknowledgement

This work was supported by the Talent Program of Lingnan Normal University(ZW22010), the Philosophy and Social Sciences Planning Project of Zhanjiang (ZJ23QN06), and Project of Guangdong Coastal Economic Belt Development Research Center (20231L02).

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