• 복식문화연구
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• 제27권6호
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• pp.666-680
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• 2019

Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers' mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one's behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one's level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual's mobile phone dependency, fashion involvement and self-monitoring's ability dimension exhibited positive and direct impact on one's perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

• Psychiatry investigation
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• 제15권12호
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• pp.1181-1187
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• 2018

Objective In Korea, online board games, such as "flower cards," are played using virtual money. In contrast, Internet-based gambling (ibGambling) concerns the use of real money to gamble online. We hypothesized that online board gamers using virtual money show less risky behaviors than do gamblers who use real money, and that, in regard to psychological aspects, online board gamers are less depressed and more introverted than online gamblers are. Methods For this study, 100 online board gamers, 100 ibGamblers, 100 offline gamblers (offGamblers), and 100 age- and sex-matched healthy controls were recruited by an online research company. Gambling behavior and self-efficacy were assessed using the Korean Gambling Behavior Scale-high/low factors (KGBS-H/L) and the Gambling Abstinence Self-efficacy Scale (GASS). Additionally, introversion, depression, and mania tendency were assessed. Results Online board gamers had good intentions gaming, as evidenced by their higher KGBS-L scores than ibGamblers and offGamblers, and they showed less risky behaviors, as evidenced by their lower KGBS-H scores than offGamblers. Additionally, online board gamers were less introverted than ibGamblers and less depressed than offGamblers. Conclusion Online board gaming could be a gateway to the world of gambling (ibGambling or OffGambling). However, the higher tendency of online board gamers to engage in good intentioned gaming could help prevent online board gaming from progressing to online or offline gambling.

• 디지털융복합연구
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• 제19권10호
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• pp.329-337
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• 2021

본 연구의 목적은 대학생의 ADHD 경향과 우울의 관계에서 대인관계 문제의 매개효과를 살펴보는 데 있다. 자료수집 기간은 2020년 10월부터 11월까지로 1개월 소요되었다. 대학생을 대상으로 ADHD 경향, 우울, 대인관계문제 척도로 이루어진 설문조사를 실시하여 자료를 수집하였다. 총 201부의 통계분석을 위해 SPSS와 AMOS 프로그램을 적용하여 구조방정식 분석을 실시하였다. 연구 결과, 대학생의 ADHD 경향, 우울, 대인관계 문제 변인 간에는 유의미한 정적 상관을 보였다. 그리고 대학생의 ADHD 경향이 우울에 미치는 영향에서 대인관계 문제는 완전 매개를 나타냈다. 이러한 연구 결과는 대학생의 ADHD 경향이 우울에 직접적인 영향을 미치는 것이 아니라 ADHD 경향이 대인관계 문제를 매개로 우울이 나타나는 것을 시사했다. 본 연구 결과를 통해 상담 및 임상 현장에서 대인관계 문제를 감소시키는 전략이 ADHD 경향을 가진 대학생의 우울의 예방 및 정신건강을 증진시키는데 도움이 될 것으로 사료된다.

• 가정과삶의질연구
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• 제26권5호
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• pp.109-127
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• 2008

There are few studies on the characteristics of debtors in individual rehabilitation procedures, though research in this field is needed. The scarcity of research means that public policy and perception are being made with inadequate information and, to a certain extent, based on personal prejudices and misconceptions. The purpose of this study was to find out demographic, economic and psychological characteristics of debtors in individual rehabilitation procedures. For this study, an in-depth interview was used. The major findings were as follows : The focus of this study is debtors in individual rehabilitation procedures. They were all under 40 and received relatively high educations. Interestingly, they showed a high tendency to use debt and an inability to manage their money. They had short time horizons and imperfect self-control in consumption and borrowing decisions. Monthly income, expenditures, asset and debt of the debtors, and monthly payment to creditors were reported. There were a lot of reasons for their bankruptcy : business failure, job loss, the cost of raising children, and expenditures for entertainment causing them to file for individual rehabilitation procedures. One of the major conclusions of this study was the discovery that their psychological characteristics were nearly the same. The implications of the study suggest that financial education and counseling must consider psychological characteristics.

• 동의신경정신과학회지
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• 제27권1호
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• pp.33-40
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• 2016

Objectives: The purpose of this research was to study the Psychological Characteristics of Korean Medicine Students, focusing on Korean version of the Minnesota Multiphasic Personality Inventory-2, the State-Trait Anxiety Inventory. Methods: We conducted survey on 101 Korean Medicine Students to investigate the Psychological Characteristics of Korean Medicine Students, focusing on the Minnesota Multiphasic Personality Inventory-2, the State-Trait Anxiety Inventory. Results: 1. 14.8% of students scored more than 52 points in the State Anxiety Inventory, and 20.8% of students scored more than 53 points in the Trait Anxiety Inventory. 2. Students with anxiety according to the State-Trait Anxiety Inventory showed higher scores in the Sc, Pd, Si, RC4 scales, as compared to students without anxiety (p<.05). 3. Students with anxiety according to the State-Trait Anxiety Inventory showed higher scores in the Pt, RCd, RC7 and NEGE scales, as compared to students without anxiety (p<.05). Conclusions: Students with anxiety seem to have difficulty in adjusting socially, as compared to students without anxiety. In addition, students with anxiety have a personality tendency to experience negative emotions, as compared to students without anxiety.

• Educational Technology International
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• 제11권2호
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• pp.123-148
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• 2010

Relationships between students' perception of psychological distance with online professors and their academic learning achievement and their intention to continue online learning were examined. The courses selected for this study are two online courses: 1) 'English Grammar' and 2) 'TOEIC (Test of English for International Communication) Preparation' offered by a campus-based, medium-sized university. This study employed a mixed-methods approach by conducting a survey as well as one-on-one interviews with students. Students who feel psychologically distant with the online professors show significantly lower degree of perceived learning achievement, and higher tendency not to take online courses any more. All the three scales measuring the psychological distance -mutual awareness, connectedness, and availability- with professors turned out to be significantly related with students' perceived learning achievement. According to the result of the interview data analysis, the student interviewees unanimously said that the university should limit the number of online courses that students can register in a semester to one or two courses. Most students regard low interactivity of online learning as inevitable phenomenon. There is a statistically significant difference in perceived learning achievement between the online preferred group and the offline preferred group. Also, there is a significant difference in connectedness and availability and no significant difference in the degree of mutual awareness between the online and the offline preferred group.

• 마케팅과학연구
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• 제19권4호
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• pp.44-56
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• 2009

冲动购买是指一个没有预先购物意向的立即购买. 以往对冲动购买的研究主要集中于和营销组合变量, 环境因素, 消费人口和特征相关的因素. 在以前的研究中, 营销组合变量如产品种类, 产品类型和氛围, 包括广告, 优惠券, 销售活动, 促销刺激销售点, 和媒体格式都已被用于评估产品信息. 有些作者还着重围绕消费者的情境因素. 如信用卡的使用, 时间, 产品运输性, 发现购物同伴的存在和数量对冲动购买/冲动趋势有积极的影响. 研究也已评估了个体特征的影响, 如年龄, 性别, 以及消费者的教育程度, 以及拥挤的感知, 刺激和接触的需要等因素对冲动购买的影响. 概括来说, 以前的研究发现所有的产品都可以被冲动地购买(Vohs and Faber, 2007), 即环境因素可以影响或至少促使冲动购买行为. 最近新的分销渠道的推出, 例如家庭购物渠道, 折扣店和网上商店, 这些24小时都营业的形式增加了冲动购买的可能性. 然而, 以前的文献重点关注情境和营销变量, 因此这些研究所考虑的消费者的主要特征仍然是缺乏的. 为了弥补这个缺陷, 本研究根据研究的第三个惯例并关注个体特质变量, 这些是很少被研究的. 更具体地来说, 本研究探索了冲动购买趋势对冲动购买行为是否有积极的影响, 并评估了消费者特点例如认知闭合需要(NFCC), 心理健康和人际敏感性是如何影响消费者冲动购买的趋势. 这项调查结果显示, 消费者的情感冲动, 对冲动购买行为产生积极的影响, 而认知冲动并没有对冲动购买行为的影响. 此外, 情感冲动购买倾向是被认知闭合需要的构成因素所推动的, 如果断和模糊不适; 心理健康, 如环境控制和生活的目标, 以及规范和信息的影响. 此外, 认知冲动倾向是被认知闭合需要的构成因素所驱动的决断, 模棱两可的不适和密切的态度, 心理健康和环境控制, 以及规范性和信息的影响. 本研究具有重要理论意义. 第一, 情感冲动对冲动购买行为有巨大影响. 以前的研究根据情感和流动理论提出, 低到中等程度的冲动是自我控制减少或自我监管机制失败所造成的. 本研究证实了上述观点. 二, 本研究通过确认冲动购买趋势可以看做是情感和认知两个维度的二维概念, 并说明冲动购买行为主要是由情感冲动解释, 而不是认知冲动. 第三, 目前的研究有新的概念, 如在本研究的模型中作为潜在影响因子的心理健康和认知闭合需要, 从而对现有的文献做出了贡献. 通过多维概念例如心理健康和认知闭合需要, 有关消费者信息过程的多个方面可以被评估. 第五, 本研究通过确定规范和信息这两个竞争路线扩展了现有的文献. 规范影响发生在个人符合别人的期望或提高他们的自我形象时. 而信息的影响发生在个人搜索来自他人知识信息和观察他人行为之后的推论. 本研究显示了这两个相互竞争的社会影响力的路线, 可以归因于不同影响力的来源. 目前的研究也有许多实际的启示. 首先, 它表明, 公司应该更多关注其首要的目标, 有情感冲动的消费者. 这一方面公司可以创造更振奋精神的购物环境. 二, 目前的结果表明, 认知闭合需要与认知方面的冲动有密切相关的. 这些人是被不经意的想法所驱动的, 而不是感觉或兴奋. 在购买点理性的广告会吸引这些客户. 第三, 容易受规范性影响的消费群是另一个潜在的目标市场. 零售商和制造商, 通过宣传其产品和/或可用于识别或符合愿望组在对他人的期望的产品服务. 但是, 作为一个细分市场, 零售商应避免目标消费群易受信息的影响. 这些人对有关购买的产品服务进行了广泛的信息搜索, 因此更详细, 长期理性的广告信息可以内化这些消费者的思想过程. 本文的结果有几个原因应慎重解释. 这项研究采用了数量较少的便利样本, 而且只调查了两个维度的行为. 为此, 今后的研究应包括更多样化特点和衡量行为的不同方面的样本. 未来的研究还应该调查与情感作用理论密切相关的个性特征. 在以后的研究中, 特征变量会是很另人感兴趣的领域, 如感觉的好奇, 人际敏感性的好奇心, 和气氛反应.

• 복식
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• 제51권5호
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• pp.135-145
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• 2001

In this study, investigation into the impact of sensation seeking tendency and clothing attitudes upon brand variety seeking will be made through the presentation of sensation seeking tendency as consumer's motivation of clothing behavior and clothing attitude as parameter. To give goals of this study. First, to help the understanding of consumers by elucidating consumer's psychological characteristics against sensation seeking tendency, clothing attitude and diverse brands seeking. Second, to offer standard for specifying market by presenting theoretical as well as empirical data. Third. to create successful marketing strategy according to consumer groups and moreover to increase sales efficiency. Research results are as follows : As a result of investigating on which factor among sensation seeking tendency affects on seeking various brands, change seeking tendency and aesthetic seeking impact upon seeking various kinds of brands. Change seeking is turned out to be the most influential factor. Fashion leadership, fashion innovativeness, attention concentration, social approval and clothing interest had an impact on diverse kinds of brand seeking: there was a positive relations with fashion leadership. attention concentration. clothing interest and fashion innovativeness, whereas a negative link with social approval. Three factors of sensation seeking tendency, two factors, that is change seeking and aesthetic seeking. have direct and indirect paths that lead to diverse brand seeking, via clothing attitude. that is to say, clothing interest. fashion leadership. social approval and attention concentration. On the other hand, thrill and risk seeking only had indirect path. Aesthetic seeking showed higher significance to indirect effect on diverse brand seeking which takes clothing attitude as a parameter, than that of direct effect. Brand variety seeking was under considerable effect of fashion leadership, clothing interest and attention concentration, in order.

• 한국학교보건학회지
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• 제32권2호
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• pp.67-76
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• 2019

Purpose: The purpose of this study was to explore self-directed learning ability and its affecting factors among undergraduate students. Methods: A descriptive cross-sectional study design was used. Using a convenience sampling method, data were collected from 196 undergraduate students enrolled in one national university. Negative psychological tendency (i.e. Type D personality), academic engagement, and self-directed learning ability were assessed using a structured questionnaire. Data were analyzed by descriptive statistics, t-test, and analysis of covariance, Pearson's correlation coefficients, and stepwise multiple linear regression, using SPSS/WIN 23.0 program. Results: The mean age of the students was $21.61{\pm}2.40years$ and 56.6% were male students. Approximately, one third (n=67, 34.2%) of the students had Type D personality. The average scores of academic engagement and self-directed learning ability were $3.01{\pm}1.14$ and $3.46{\pm}0.50$, respectively. After controlling for sociodemographic variables, the Type D personality and academic engagement were significant predictors of self-directed learning ability (${\beta}=.64$, p<.001; ${\beta}=-.13$, p=.021, respectively). This model explained 53.6% of the variance in self-directed learning ability. Conclusion: The study identified that Type D personality and academic engagement affect self-directed learning ability of undergraduate students, one in a negative way, the other in a positive way. Educators and educational policy makers need to make efforts to include interventions and strategies that increase academic engagement and change negative psychological dispositions such as D-type personality in the undergraduate education curriculum.

• 지역사회간호학회지
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• 제31권3호
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• pp.290-299
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• 2020

Purpose: The purpose of this study is to examine the mediating effect of sleep quality in the relationship between academic stress and social network service (SNS) addiction tendency among adolescents. Methods: The participants were composed of 204 high school students who were enrolled at private schools in Incheon metropolitan city. Data were collected from August 16 to September 10, 2019. The collected data were analyzed using a regression analysis, and SPSS Process Macro was used to test the mediating effect. Results: The direct effect of academic stress on SNS addiction tendency and the indirect effect of academic stress mediated with sleep quality about SNS addiction tendency were statistically significant. Conclusion: These findings suggest that positive intervention for academic stress and effective intervention program enhancing sleep quality should be provided for adolescents in order to prevent SNS addiction.