• 제목/요약/키워드: psychological perspective

검색결과 398건 처리시간 0.025초

브랜드공간에 대한 사용자 감성평가조사 - 서울시내 프리미엄 식품관을 중심으로 - (Analysis of Survey on the Brand Space with Emotional Evaluation - Focused on the Premium Supermarket in Seoul -)

  • 안세윤
    • 한국실내디자인학회논문집
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    • 제24권2호
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    • pp.134-141
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    • 2015
  • Brand space is one of the important elements of urban cultural space and can stimulate the urban culture as a significant landmark. Thus, it is necessary to develop factors for evaluating the communication with users in brand spaces. In particular, factors for evaluating the psychological, emotional aspects of users is essential. This study is aimed at developing evaluation factors with a space marketing perspective through an user behavioral analysis. As for research method, the emotional responses of users will be examined and analyzed through an eye-tracking device. First, The researcher will visit brand spaces and take photos of them to collect data and analyze the status. Second, we filled out the questionnaire based on analytical framework and selected 20 architectural students for survey. Third, Eye-tracking experiment will be conducted. Forth, Space design marketing evaluation factors will be established based on the results. Final, suggestions for future research based on the analysis results. When the 30 images of premium supermarkets were used for the survey, men were more sensitive to the store design. But women were more sensitive to the quality or store accessibility. Also, the furniture factor was most important for women, and spatial factor was most important for men. When the eye-tracking experiment was done as to the 5 selected brand spaces, both men and women looked at the furniture factor that includes the showcases more than anything else. It shows the same result as the previous survey.

노인의 사회적 건강 측면에서 본 주택유형별 사회적 관계성 연구 (A Study on Social Relationship of Housing Types for Social Health of the Elderly)

  • 이연숙;윤가영;장재우;안창헌
    • 한국실내디자인학회논문집
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    • 제22권5호
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    • pp.258-266
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    • 2013
  • Rapidly aging society extends the span of aged life of the elderly people longer than before and this trend raises the issue of holistic health of the aged including their physical, psychological and social health making it necessary to study for environmental development to support this trend. This study intends to explore the direction of residential planning to support the deterioration phenomenon of social networks due to aging. Social networks here are treated as basic conditions for social health. This study researched the diverse types of elderly housings in preparation for the aged society and their spatial characteristics, social affordance characteristics and their potentials for social interactions from the viewpoint of their social relations. literature studies with contents analysis method was used. The results of this study were arranged primarily according to the characteristics of social relations by types of housings. Socially integrated types of housings can be found as inclusive housing type as they have both social characteristics that can be found in houses in general and the elderly housings, they should be considered as desirable types in Korea where collective houses are most popular. Form the existing housing plans housing plan direction should move toward socially integrated housing plans that can protect the elderly people collectively and the direction of housing plans here means the direction from more macro-perspective viewpoint. Therefore, the results of this study are meaningful in adding interpretation from the viewpoint of social relations respective housings and promoting housings for the elderly people more desirably.

자기애, BMI 그리고 외모관리행동이 셀피 행동에 미치는 영향 (The Effects of Narcissism, BMI and Appearance Management Behavior on the Selfie Behavior)

  • 전대근;곽선경;안동현;성수형;박순지
    • 한국의류산업학회지
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    • 제22권1호
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    • pp.102-111
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    • 2020
  • This research examined the effects of Narcissism as socio-psychological factor and physical features such as BMI on the selfie behavior. The participants of the study were SNS users aged 20-29 years recruited in Daegu and surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Two groups with high other-dependent Narcissism showed higher levels of Cosmetic surgery management and clothing management compared to other groups. Among 4 clusters divided by BMI, the lower the BMI, the higher the level of appearance management behavior except for body management. Other-dependent Narcissism and BMI have been shown to have a significant effect on selfie behavior in the relationship of Narcissism, BMI and selfie behavior. In the relationship between appearance management behavior and selfie behavior, only beauty treatment management influenced selfie improvement behavior, and all appearance management behaviors affected selfie complement behavior. Fashion brands should use the relationship between Narcissism, appearance management behavior and selfie behavior in planning selfie related events on SNS as well as consider active collaboration with cosmetics brands. It is necessary to investigate selfie behavior from a more diverse perspective by expanding future research targets and diversify related variables.

미용서비스 산업에 있어서 점포충성도의 원인에 관한 연구: 거래비용적 관점 (The Reasons for Store Loyalty of Beauty Service : Transaction Cost Perspective)

  • 박선주;이성근
    • 한국유통학회지:유통연구
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    • 제12권1호
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    • pp.105-123
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    • 2007
  • 최근 미용서비스 산업에 있어서 미용실의 수가 급증하면서 점포들 간의 경쟁이 심화되고 있고, 고객들 또한 다양한 선택대안 중에서 그 욕구가 점차 높아져가고 있어 미용서비스 점포의 측면에서는 고정고객을 확보하는 일이 무엇보다도 중요한 과제로 대두되고 있다. 이러한 환경에서 미용서비스 점포의 점포충성에 관한 연구가 기존 소매점포의 충성에 관한 선행연구를 기반으로 많이 이루어져 왔으나, 미용서비스의 거래환경을 고려한 고객 비용적 접근은 없었다. 고객의 입장에서 보면 미용서비스는 서비스의 특징상 정보가 제한되어 있고, 서비스에 대한 평가가 매우 주관적이어서 미용점포 측면에서 이러한 거래환경을 고려한 전략을 수립하는 것이 고객들을 유지하는데 기여할 것으로 보인다. 이 연구는 Williamson의 거래환경과 거래비용이라는 개념을 미용서비스 산업의 특수성에 맞게 수정하여 적용한 것이며, 고객이 미용서비스를 구매함에 있어서 발생될 수 있는 거래환경을 고객의 거래비용으로 정리하여 검증하고자 하였다. 이를 위해 미용실의 환경적 특성에 대한 선행연구와 세분화된 거래비용과의 관계를 검토해 보고, 점포충성도에 영향을 미치는 원인을 살펴보았다.

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촉각자극에 의한 자율신경계 및 뇌파 반응과 감성 (Emotional Preference Modulates Autonomic and Cortical Responses to Tactile Stimulation)

  • Estate Sokhadze;Lee, Kyung-Hwa;Imgap Yi;Park, Sehun;Sohn, Jin-Hun
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 1998년도 추계학술발표 논문집
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    • pp.225-229
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    • 1998
  • The purpose of the current study was comparative analysis of autonomic and electrocortical responses to passive and active touch of the tektites with different subjective emotional preference. Perspective goal of the project is development of a template for classification of tactile stimuli according to subjective comfort and associated physiological manifestations. The study was carried out on 36 female college students. Physiological signals were acquired by Grass and B10PAC 100 systems with AcqKnowledge III software. Frontal, parietal and occipital EEG (relative power spectrum /percents/ of EEG bands - delta, theta, slow and fast alpha, low and fast beta), and autonomic variables, namely heart rate (HR), respiratory sinus arrhythmia (RSA), pulse transit time (PTT), respiration rate (RSP) and skin conductance parameters (SCL, amplitude, rise time and number of SCRs) were analyzed for rest baseline and stimulation conditions. Analysis of the overall pattern of reaction indicated that autonomic response to tactile stimulation was manifested in a form of moderate HR acceleration, RSP increase, RSA decrease (lowered vagal tone), decreased n and increased electrodermal activity (increased SCL, several SCRs) that reflects general sympathetic activation. Parietal EEG effects (on contra-lateral side to stimulated hand) were featured by short-term alpha-blocking, slightly reduced theta and significantly increased delta and enhanced fast beta activity with few variations across stimuli. The main finding of the study was that most and least preferred textures exhibited significant differences in autonomic (HR, RSP, PTT, SCR, and at less extent in RSA and SCL) and electrocortical responses (delta, slow and fast alpha, fast beta relative power). These differences were recorded both in passive and active stimulation modes, thus demonstrating reproducibility of distinction between most and least emotionally preferred tactile stimuli, suggesting influence of psychological factors, such as emotional property of stimulus, on physiological outcome. Nevertheless, development of sufficiently sensitive .and reliable template for classification of emotional responses to tactile stimulation based on physiological response pattern may require more extensive empirical database.

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온열 환경 반응에 대한 사상체질간 차이에 대한 실험적 연구 (An Experimental Study on Individual Difference in Reaction to Mild Environment in Adult Males - On the Perspective of Sasang Constitution)

  • 김선호;이은선;김지은;박경모;이주연;최호선
    • 대한한의학회지
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    • 제26권1호
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    • pp.123-133
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    • 2005
  • Objective : We investigated the sasang constitutional difference of physiological and psychological response in various thermal environmental conditions. Methods: Among 210 volunteers, 30 healthy subjects were selected through the QSCC II (a questionnaire for constitutional discrimination) and the manual examination of a specialist in sasang constitution. Subjects consisted of 10 each Soyang(少陽), Soeum(少陰), and Taeum(太陽). Experimental environments were set by six different conditions to be $23^{\circ}C,\;50\%\;RH,\;0.lm/s;\;25^{\circ}C,\;25\%\;RH,\;0.lm/s;\;25^{\circ}C,\;50\%\;RH,\;0.lm/s;\;25^{\circ}C,\;50\%\;RH,\;0.4m/s;\;25^{\circ}C,\;75\%\;RH,\;0.1m/s;\;and\;27^{\circ}C,\;50\%\;RH,\;0.1m\s$ (respectively temperature, relative humidity, and wind velocity). Skin temperature, core temperature, heart rate variability (HRV), and galvanic skin response (GSR) were measured for each subject Additionally, subjects were asked about comfort through the questionnaire. Results: From the viewpoint of external temperature sensibility, in all experimental environments, generally the Taeum type feels hotter and the Soeum feels colder than other types. In relative comfort, Soeum types were most sensitive to wind velocity change. From the viewpoint of body temperature, Taeum type was lower and Soyang was higher than other types. The measurements of HRV and GSR showed no difference between the types. Conclusion : The four sasang constitution types showed different responses to various thermal environmental conditions. Accordingly, our research could provide basic data for building the optimal thermal conditions for individuals based on sasang constitution. Consequently, it will help to build a healthy environment for everyday life.

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남자 청소년의 우울과 섭식문제의 관계에서 지각된 부모 공감의 조절효과 (Moderating effects of perceived parental empathy in the relationship between depression and eating problems in male adolescents)

  • 최민정;강상현;손정락
    • 디지털융복합연구
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    • 제15권12호
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    • pp.635-645
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    • 2017
  • 본 연구는 남자 청소년의 섭식문제와 우울, 부모 공감의 관계를 알아보고 청소년의 섭식문제와 우울의 관계에서 부모 공감의 조절효과를 알아보았다. 이를 위해 K지역 소재 중, 고등학교 남학생 246명에 대해 위계적 회귀분석을 실시하였다. 그 결과 섭식문제와 우울간의 관계는 부모 공감에 의해 조절되는 것으로 나타났다. 부모 공감의 하위요인들의 조절효과를 분석한 결과 아버지의 경우 정서 지각, 냉담정서반응, 과민정서반응이 조절효과를 보였고, 어머니의 경우 정서지각, 관점수용, 냉담정서반응, 과민정서반응이 섭식문제와 우울 간의 관계를 조절하는 것으로 나타났다. 이 연구는 청소년이 지각하는 부모의 공감이 우울과 섭식문제의 관계에서 부정적 영향을 완화시킬 수 있는 조절변인임을 확인하였다는데 의의가 있다.

노년층 소비자의 디지털 정보격차 완화를 위한 심리적 접근: 사회정서적 선택이론의 관점에서 (A Psychological Approach to Reducing the Digital Divide for the Elderly Consumer: From the Perspective of Socioemotional Selectivity Theory)

  • 민동원
    • 디지털융복합연구
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    • 제18권3호
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    • pp.133-138
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    • 2020
  • ICT를 사용할 수 있는 능력은 이제 정보화 시대에 살아가기 위한 필수 전제 조건이며, 디지털 정보에 접근해 이를 활용할 수 있는 디지털 문해력은 그 중요성이 더욱 증대되고 있다. 이에 따라 디지털 정보와 지식에 접근하고 받아 들이는 것과 관련된 사회적 불평등 즉 디지털 정보격차도 전 세계적으로 중요한 사회적 이슈가 되고 있다. 특히 연령으로 인한 디지털 정보격차는 사회적 불균형 해소라는 관점뿐 아니라 노년층의 생존에서 더 나아가 경제의 구조적 문제 해결과도 직결되면서 주요 이슈가 되고 있다. 본 연구는 사회정서적 선택 이론의 관점에서 노년층의 디지털 격차에 대해서 해소방안을 모색하기 위해 노년층과 청년층 소비자를 대상으로 실험을 진행하였다. 그 결과 정보처리 의도와 정보처리 성과에 대한 기대에 있어 노년층과 청년층의 차이는 목표일관성에 따라 다른 것으로 나타났다. 본 연구는 이 같은 결과를 통해 노년층 소비자들이 디지털 방식의 정보습득에 덜 적극적인 원인으로 목표 비일관성의 역할을 제시하고 이를 근거로 학문적 및 실무적 시사점을 제시하였다.

관광지의 적정 수용력 산정과 관리 방안 연구 - 광릉지역을 사례로 - (Calculating the Carrying Capacity and Management Planning of the Gwangneung Area)

  • 김선희
    • 대한지리학회지
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    • 제40권3호
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    • pp.321-334
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    • 2005
  • 본 연구는 관광지의 적정 수용력 산정과 정책적 수요 분석을 기초로 문화$\cdot$생태자원 및 환경을 보존하고 유지하면서 관광여 가공간으로서의 합리적인 이용과 관리 방안을 모색하는데 목적이 있다. 수도권 북동부 주요 교통로에 입지한 광릉지역은 환경과 자원에 대한 보존가치는 물론 친문화환경적 관광여가공간으로서의 활용잠재력이 높은 문화재산림지역이다. 연구지역에 대한 사회심리적 수용력은 시간대별로 오전보다 오후로 갈수록, 이용공간별로는 주차장, 매점, 탐방로 등의 수용력이 낮게 나타났으며, 이용공간에 대한 물리적 수용력은 관광객 600여명, 차량 130여대로 분석되었다. 한편 관광객의 정책적 수요 분석 결과 광릉지역의 합리적인 이용, 관리 방안으로는 문화 생태자원의 연계탐방로 개설, 교육 프로그램 개발, 자원해설가 육성 등을 비롯하여 광릉관광권내에서의 차량통제 및 셔틀버스 운행, 관리사무소 및 주차장의 이전, 재실의 생태학교 및 전시실 활용, 편의시설과 휴식공간 확충, 관광행태의 지속적인 모니터링 등이 요구되고 있다.

특발성 안면신경마비 환자의 안면 기공요법 경험과 안면 기공요법의 효과적인 교육 방안 : 질적 연구 (Experience of Bell's Palsy Patients on Facial Qigong Exercise and Efficient Educational Program: a Qualitative Study)

  • 윤강현;이승민;임지석;조예은;이화진;김지혜;강중원;이상훈
    • Journal of Acupuncture Research
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    • 제32권1호
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    • pp.67-78
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    • 2015
  • Objectives : This study is designed to explore the experience of patients who received facial Qigong exercise education, to identify whether facial Qigong exercise is effective for Bell's Palsy patients and to aid in developing a more efficient exercise program. Methods : Eight patients who visited the Facial Palsy Center in Kyung Hee University Korean Medicine Hospital between September 2014 and December 2014 for treatment of Bell's palsy were interviewed. All patients received facial Qigong exercise education at least two times. The interview was conducted for 20 to 30 minutes and included discussion related to the experience of facial palsy, facial Qigong exercise and suggestions for a more efficient facial Qigong program. Results : The patients replied that they experienced emotions such as anxiety, depression and confusion when they discovered the symptoms of facial palsy. They also suggested that they had regained mental stability and physically recovered through facial Qigong exercise and also suggested possible improvements for the system of facial Qigong exercise in terms of time/place/educator. Conclusions : The results from the interviews suggest that facial Qigong exercise might be an effective treatment for Bell's Palsy patients from a psychological and physical perspective. A more patient-centered environment should be established to ensure efficient treatment.