• Asia Marketing Journal
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• v.19 no.3
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• pp.19-44
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• 2017

Researchers do not fully understand consumers' responses to negative co-branding events; thus, they report inconsistent evidence regarding the negative impact on the partnering brands. Our research bridges a gap in this research stream, and answers an important question: When a service failure occurs, could the two different models of consumers' brand schema change affect their negative perception of each brand partner? By using a theoretical and mathematical modeling approach, we offer two propositions. The first proposition shows that, under consumers' book-keeping cognitive process, the negative spillover effect occurs for both brands. The second proposition argues that, when the sub-typing model is assumed, it is possible that one brand suffers while the other escapes the blame for the failure. To our knowledge, this is one of the first few studies to identify circumstances in which a negative spillover effect may or may not occur to brand partners in co-branding service failures.

• Asia Marketing Journal
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• v.18 no.3
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• pp.19-34
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• 2016

Product involvement is an important factor in consumer evaluation of co-branding. However, academic discussions over this factor have largely been neglected. This paper bridges this gap and investigates how product involvement moderates the strength of the reciprocal effect on each brand partner. We validate two theory-driven propositions by using a theoretical modeling approach. Proposition 1 explains that the negative reciprocal effect on partnering brands is stronger in the scenario of higher-involved categories than in lower-involved categories. Proposition 2 argues that the positive reciprocal effect on partnering brands can be more significant in the case of lower-involved categories than in higher-involved categories. To the best of our knowledge, we are the first to explore the influence of product involvement on reciprocal effects in the scenario of a moderately-incongruent co-branding alliance.

• SUVANNABHUMI
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• v.7 no.2
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• pp.57-78
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• 2015

Southeast Asia has been a showcase for democratic transitions in the past 30 years. This paper proposes a conceptual lens for studying political shifts in the Southeast Asian region. The argumentative storyline follows two fundamental propositions about democratic transitions. My first proposition is that during democratic transitions, human phenomena arise on nested analytical layers namely the global arena, the state, prodemocracy movements, and individuals. Each layer is conventionally studied by international relations, political science, sociology, and psychology respectively. I propose a multidisciplinary lens that transverses all these analytical layers. A second proposition is that during political shifts, social conditions are historically-situated. Historicity is anchored on stages of democratization, namely the authoritarian regime, toppling the regime, power shift, state building, and nation building. This paper describes a 4 × 5 matrix (analytical layer × historical stage) that may guide a regional agenda on the empirical study of democratic transitions in the Southeast Asian region. It likewise gives examples of research findings in Philippine-based studies that have already begun to provide empirical data about segments of this research matrix.

• Construction Engineering and Management
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• v.13 no.3
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• pp.50-54
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• 2012

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.237-247
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• 2009

This study seizes the commercial environment on a few impact by the physical planning of the object of Gwangju Metropolitan City's Choong-jang ro specialized streets preparation. Nameley, for seizes the impact of commercial activity by the walking environment improvement proposition, analysis the avenue's physical variation after the walking environment improvement proposition and seizes the sales figure, visitors' variation and the psychological effects through the shopping store's hosts's and shopping store's visitors's survey of the business conducted areas. Through this situation, the purpose of the this study is proposing the political suggestions that elicit the alternative of making the commercial environment fitted the avenue's attributes through the walking environment improvement proposition.

• Korean Journal of Logic
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• v.16 no.3
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• pp.309-346
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• 2013

This paper deals with the problem, which logic of language and which metaphysics Wittgenstein suggests in the Tractatus logico-philosophicus. I will ultimately show how he bases the metaphysics on the logic of language. The logic of language by which Wittgenstein sets the limit to the language 'in the language' is the logical syntax of the language. And Wittgenstein extends the idea of the logical syntax to the understanding the nature of the world, i.e. to the metaphysics. The logical form the language(proposition) must have is the form of the world(or the nature of the world), and it can be determined only together with the logical syntax of the language. But what is the logical form(form of the world) 'cannot be said', since the proposition saying it is devoid of 'sense' and 'says nothing'. Therefore Wittgenstein expresses that the logical form(form of the world) 'can only be shown' in the proposition that has sense. The Metaphysics Wittgenstein wants to base on the logic of language(the logical syntax) must be mystical.

• Korean Journal of Logic
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• v.21 no.2
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• pp.269-300
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• 2018

In his recent three papers, Joohan Lee defends the following three theses. First, an ordinary term 'believes' is polysemous in that it can refer to three different types of mental attitudes; that is, it can refer to a belief as an involuntary mental disposition, or a pragmatic acceptance as a voluntary mental action, or an epistemic acceptance as a different voluntary mental action. Second, a person's pragmatic acceptance of a proposition is his voluntary mental action which takes it to be true for pragmatic reasons, despite the fact that there is no adequate epistemic evidence for the proposition, whereas a person's epistemic acceptance of a proposition is his voluntary mental action which takes it to be true for epistemic reasons, despite the fact that there is a pragmatic reason to the contrary. Third, mental attitudes to which epistemic norms apply are epistemic acceptances as voluntary mental actions, rather than beliefs as involuntary mental dispositions. If these theses are correct, then they will have important implications for contemporary epistemology. In this paper, however, I argue that Joohan Lee is not successful in defending these theses.

• Culinary science and hospitality research
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• v.19 no.3
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• pp.291-304
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• 2013

This study analyzed the effects of Employee Value Proposition (EVP) and the impotance of a job rotation system on the subjective career success. The total 379 samples were surveyed from employees engaging in domestic hotel enterprises located in Seoul using convenient sampling method. The result of this research is as followings. First, EVP has total 5 factors('career development,' 'affiliation,' 'work environment,' 'work content' and 'pay & reward') and job rotation has total 3 factors('individual capacity improvement,' 'procedural justice,' and 'career development'). Second, the results of hypotheses test using a series of multiple regression analysis indicate that EVP factors including 'career development,' 'affiliation,' 'work environment,' and 'work content' influence subjective career success. However, EVP factor of 'pay & reward' does not influence subjective career success. Similarly, EVP factors excluding 'pay & reward' affect a job rotation system. Lastly, a job rotation system positively affects subjective career success. Based on the analysis results, we could draw the importance of the non-financial reward instead of financial reward in the perception of employees' subjective career success. As a research implication, the importance of the creative organization culture was suggested in the conclusion section.

• Kyungpook Mathematical Journal
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• v.45 no.1
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• pp.55-65
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• 2005

We find the expression of the curvature tensor field for a manifold with is endowed with an almost contact structure satisfying the condition (1.7). By using this condition we obtain some properties of the Ricci tensor and scalar curvature (d. Theorem 3.2 and Proposition 3.2).

• Journal of Industrial Technology
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• v.8
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• pp.65-70
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• 1988

The intensity of ultrasound in liquid is calculated by improved analytic method. Helmholtz equation or Rayleigh's proposition does not offer the analytic solution. Considering a bounded medium, the use of the image source method in electromagnetic thoery gives a new way of calculating the total ultrasonic intensity in liquid. Some methods of measuring the intensities are also mentioned.