• Journal of Korean Library and Information Science Society
• /
• v.53 no.4
• /
• pp.163-188
• /
• 2022

This study set out to examine the actual management of 21 small libraries in the Jeju region and search for their vitalization plans based on it with a survey among practitioners. For these purposes, the investigator examined the overall real conditions of small libraries in their management and work situations covering their service hours, program management, volunteer activities, facility expansion, exchanges with common public libraries, work-related education, job priorities, promotional activities, and service for vitalization. Based on findings, the study proposed to induce local residents' interest in small libraries, expand reading culture program, secure professionalism of management manpower, recruit more management manpower, expand budgets for the management of a small library, establish a set of criteria for the expenses of management manpower, build a support center for small libraries.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.12 no.1
• /
• pp.13-22
• /
• 2024

Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

• Culinary science and hospitality research
• /
• v.13 no.1 s.32
• /
• pp.192-203
• /
• 2007

The purpose of this study is to figure out the plans to improve business in Hotel French restaurants. This study conducts documentary study and empirical study. To achieve the purpose, a survey was conducted by 172 staffs of Hotel French restaurants in Seoul. The result of this research is as follows. Hotel restaurant operators recognize the importance of promotion and development of new sales goods. But they haven't done long-term marketing directions focusing on cost-saving and ephemeral sales promotion effects. Hotel restaurants should establish public information strategies uniformly and look for the plans that offer customers adequate information. Also, they should make a differentiation strategy within the same industry, can always give recency to customers, and enhance the event-connecting promotion menu and business activation.

• The Journal of Fisheries Business Administration
• /
• v.33 no.1
• /
• pp.19-41
• /
• 2002

Recently, the number of Internet shopping malls increases dramatically Internet shopping malls offer direct sales by electronic catalogs. As compared with to physical stores and paper catalogs, electronic catalogs differ in terms of the varieties and types of products offered, promotional efforts, service, interface, ordering and delivering, and so on. This paper analysed the features of electronic catalogs for fisheries by 45 variables. By descriptive statistics of electronic catalogs for fisheries, most electron)c catalogs had sufficient product related information. But promotion and transaction security related features were scarce. And some development technologies of electronic catalogs for fisheries were obsolete. By factor analysis, there were 9 factors of electronic catalogs for fisheries, that was, design of product pages, transaction information, playfulness, convenience of product selection, interface design, design of homepages, product information, learning capability, other electronic catalog related factor. Thus in standardizing electronic catalog for fisheries products, the above 9 factors should be reflected significantly.

• Journal of Korean Academy of Nursing Administration
• /
• v.5 no.1
• /
• pp.63-76
• /
• 1999

The main objective of this study was to develop a concept of service marketing promotion in nursing that is derived from the concepts of service marketing theory. This research was a descriptive study, at the factor isolation level. The principle of concept derivation suggested by Walker and Avant (1988) and the Hybrid model suggested by Schwarz-Barcott and Kim (1993) were employed as the research method. The data were collected from December, 1997 to April. 1998 at a large general hospital located in Seoul. The procedures of this study were as follows: First. at the theoretical phase: the meaning, attributes, and definition of service marketing promotion were identified through an extensive review of the literature. Second, at the empirical phase: fieldwork was done to identify the promotional activities and events in nursing. Top nurse managers from 4 units (Director of Nursing, Head nurses of inpatient nursing unit, outpatient nursing unit. and home care nursing unit) were interviewed and the content of the interview was analyzed to identify the meaning and attributes of promotion in nursing. Other methods such as brochures and other audio-visual materials which were relevant to nursing promotion were used to supplement the interviews. Finally, the results of the theoretical and empirical analyses were intergrated to develop a concept of service marketing in nursing practice. A final definition of service marketing promotion in nursing was identified as follows. 1. Promotion as a marketing function in nursing service is concerned with communication to target markets on all information related to nursing service in order to satisfy the objectives of both a nursing service organization and the target markets. 2. The goals of nursing service promotion include: 1) increasing visibility of nursing services and delivering the information on nursing services, 2) affirming the value of nursing services, so it can contribute to formulation of reimbursement policy for nursing services. 3) advancing the general image of the nursing profession and nursing services. 4) achieving and attaining a desirable positioning for nurses among health care professionals. and 5) creating and stimulating the demand for nursing services. 3. In order to obtain these goals it is necessary to provide information on nursing services, to persuade target markets. to remind them about nursing services. and to establish a collaborative relationship with related departments. 4. The tools used to carry out the above functions of promotion in nursing are the providing nursing services, public relations and publicity. QA of nursing, advertising, and sales promotion. 5. The target markets of nursing service include the nursing customer markets. the internal markets, the influence markets. the recruitment markets. the supplier markets. and the nursing referral markets. In conclusion, the concept of promotion in other service marketing areas can be applied to the promotion of nursing service marketing. The promotion of nursing service is more than just effective communication in nursing service. it is the effective use of the concepts of service marketing promotion. Promotion of nursing service will contribute to create and expand nursing services.

• The Journal of the Korea Contents Association
• /
• v.20 no.4
• /
• pp.331-347
• /
• 2020

In the modern economic area of service-based logic, the importance of the service industry continues to increase. Yet in spite of the various promotional policies of the government, growth remains at a standstill. It is now time to turn away from the outwardly visible form of the issue and to contemplate its root cause. This study thus investigated the service essentials based on philosophical thought in order to secure the continuous growth and competitive advantage of a service industry with an unshakable foundation. The effect of service essentials on job performance by service industry was also empirically analyzed. To conduct the study, a research hypothesis was verified by using the final 900 copies of survey data for service industry workers for data analysis. The results of the study on service essentials showed that interaction and harmony were found to have a positive effect on job performance in the transportation industry, while it verified the positive effects on job performance for interactivity and horizontality in the finance and insurance industry, and interactivity, horizontality and harmony in the hotel and resort industries. As a result, it was confirmed that service essentials had a partial effect on performance in the service industry. Various and in-depth studies on service essentials are thus required in the future, and it is also necessary to expand the parameters or adjustment variables that are capable of affecting performance.

• Journal of the Korean Society for Library and Information Science
• /
• v.16
• /
• pp.207-242
• /
• 1989

This study hypothesizes that the present deadlock situation in public library development in Korea has chiefly been caused by the underdevelopment of the consciousness of the librarians themselves presently employed in various levels of public libraries throughout the country. This study, therefore, aims to define the areas in librarians' consciousness in which elements of backwardness prevail, and thereby to produce a theoretical framework to develop public library services in Korea on an indigenous footing. To do this, the present author set up a relationship between the traditional consciousness of the Korean People and the public library performances, based on existing published materials. In order to prove hisirelatonship, he then sent out questionnaires to public librarians and male high school students and analyzed the answered questionnaires using Pearson's Correlation Analysis and Multiple Regression Analysis. Results of the analysis are asfollows: 1) Those who place an importance on the show of respectability tend to prefer to work in an indirect services area. 2) Male librarians tend to show a job satisfaction because of chances of promotion reflecting a positive correlation between this-worldiness of librarians and their job satisfaction. 3) Male librarians tend to be satisfied in their job for the conviction for their self-accomplishment, and female librarians tend to be satisfied in their job for the attention and respect they receive from users. 4) Library technicians tend to draw their job satisfaction from their sense of job stability. 5) Male librarians tend to be dissatisfied for the lack of the monetary rewards they receive, while female librarians tend to be dissatisfied for the lack of promotional chances. 6) Most librarians tend to maintain a positive job attitude for the promotional chances, reflecting a positive correlation between this­worldliness in librarians and their service attitude. 7) Power-orientednes in librarians and their job satisfaction correlate negatively in the case of male librarians. This does not apply to female librarians. 8) Power-orientedness and good service attitude correlate negatively in the case of male librarians. This does not apply to female librarians. 9) The fact that male high school students desire to enter good colleges and universities and to obtain a position in his job positively correlate to the fact that public libraries have transformed themselves into a mere reading room. 10) Male library science students show a maladjustment in their major department in earlier years for the professional uncertainty, and as they advance into senior years they show a positive attitude about the library profession.

• Asia Marketing Journal
• /
• v.13 no.3
• /
• pp.25-53
• /
• 2011

This study probes the effect of loyalty program on the customer retention based on the real transaction data(n=2,892) acquired from education service industry. We try to figure out the outcomes of reward program through more than 1 year-long data gathered and analyzed according to quasi-experimental design(i.e., before and after design). We adopt this kinds of research scheme in regard that previous studies measured the effect of loyalty program by dividing the customers into two group(i.e., members vs. non-members) after the firms or stores had started the program. We believe that it might not avoid the self-selection bias. The research questions of this study could be explained such as: First, most research said that the loyalty programs could increase the customer loyalty and contribute to the sustainable growth of company. But there are little confirmation that this promotional tool could be justified in terms of financial perspective. Thus, we are interested in both the retention rate and financial outcomes caused by the introduction of loyalty programs. Second, reward programs target mainly current customer. Especially CRM(customer relationship management) said that it is more profitable for company to build positive relationship with current customer instead of pursuing new customer. And it claims that reward program is excellent means to achieve this goal. For this purpose, we check in this study whether there is a interaction effect between loyalty program and customer type in retaining customer. Third, it is said that dis-satisfied customers are more likely to leave the company than satisfied customers. While, Bolton, Kannan and Bramlett(2000) claimed that reward program could contribute to minimize the effect of negative service by building emotional link with customer, it is not empirically confirmed. This point of view explained that the loyalty programs might work as exit barrier to current customer. Thus, this study tries to identify whether there is a interaction effect between loyalty program and service experience in keeping customer. To achieve this purpose, this study adopt both Kaplan-Meier survival analysis and Cox proportional hazard model. The research outcomes show that the average retention period is 179 days before introducing loyalty program but it is increased to 227 days after reward is given to the customers. Since this difference is statistically significant, it could be said that H1 is supported. In addition, the contribution margin coming from increased transaction period is bigger than the cost for administering loyalty programs. To address other research questions, we probe the interaction effect between loyalty program and other factors(i.e., customer type and service experience) affecting it. The analysis of Cox proportional hazard model said that the current customer is more likely to engage in building relationship with company compared to new customer. In addition, retention rate of satisfied customer is significantly increased in relation to dis-satisfied customer. Interestingly, the transaction period of dis-satisfied customer is notably increased after introducing loyalty programs. Thus, it could be said that H2, H3, and H4 are also supported. In summary, we found that the loyalty programs have values as a promotional tool in forming positive relationship with customer and building exit barrier.

• Journal of Service Research and Studies
• /
• v.13 no.3
• /
• pp.20-38
• /
• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.

• Korean Journal of Agricultural and Forest Meteorology
• /
• v.25 no.3
• /
• pp.197-207
• /
• 2023

This study was conducted with the purpose of measuring the disaster damage reduction effect according to the provision of the early warning service ahead of the nationwide expansion. The damage reduction effect was measured using insurance data for 19 insured crops in areas that early warning services were provided during the period from 2017 to 2020. As a result of the measurement, it was analyzed that the early warning service had the effect of preventing or reducing disaster damage to farms. In particular, it was found that the disaster reduction effect was greater when disaster prevention facilities were equipped. The implications obtained from the results are as follows. First, by presenting subjectively experienced disaster reduction cases as numerical effects using insurance data with public confidence and objectivity, it can be used as basic data such as expansion of service area, discount of insurance premium with service adoption, and promotional materials for service subscription for early warning service. Second, in expanding and distributing early warning services, giving priority to areas or crops equipped with disaster prevention facilities can help increase the efficiency and effectiveness of the project.