• Asia Marketing Journal
• /
• v.15 no.2
• /
• pp.133-173
• /
• 2013

Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

• Journal of Korean Library and Information Science Society
• /
• v.50 no.4
• /
• pp.273-303
• /
• 2019

This study is to provide overall evaluation and analysis of the Reading Culture Promotion Project by the National Library for Children and Young Adults, thus to present ways of development and new strategies. To serve this purpose, we have conducted empirical evaluation of 9 major projects using literature review, survey, Borich demand analysis and The Locus for Focus model analysis. As a result of the evaluation, the program was categorized into three groups: four projects to be continuously expanded in the future, three requiring some improvement and redirection, and two to be reviewed to determine whether to proceed or not. In addition, the results of the evaluation of the project were analyzed in depth to suggest ways to improve the Reading Culture Promotion Project which will be carried out at the National Library for Children and Young Adults.

• Perspectives in Nursing Science
• /
• v.11 no.1
• /
• pp.30-38
• /
• 2014

Purpose: In recent years, many attempts have been made to examine the effects of forest therapy on health and to develop related policies. This study aimed to explore the current status of health promotion programs using forests provided by public health centers and to identify program diffusion strategies employed within different communities. Methods: For this descriptive study, we analyzed the 5th regional public health care program plans and explored the perceptions of health care workers attached with the programs using open-ended questionnaires and a focus group interview. Results: This study confirmed the necessity for health promotion programs using forests, as well as administrative and educational demands for such programs. The target population of the programs ranged from individuals with specific diseases to healthy local residents. In addition, the programs covered a wide range of topics, including disease management and health promotion strategies. However, the number of well-structured regional specialized programs remained limited. Collaboration among local governments, schools, and public health centers was found to be ineffective. Conclusion: To further disseminate health promotion programs using forests, the central government will need to develop well-structured programs, provide funding and resources to support local governments, and focus on raising public awareness of the health benefits of forest therapy.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.1
• /
• pp.148-167
• /
• 2020

Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

• Korean Journal of Health Education and Promotion
• /
• v.29 no.3
• /
• pp.35-51
• /
• 2012

Objective: The objective of this study is to explore factors that contribute toward improving the effectiveness of school-based smoking cessation programs for Korean adolescents. Methods: Thematic analysis was done on the feedback gathered from a focus group interview of 5 instructors with ample service experience at smoking cessation programs provided in school settings. Results: This study has identified 9 categories of initiatives that may contribute to improving the quality of existing programs. These nine categories were grouped into the following 4 themes. 1) Improvement in the structure of intervention: the programs should be restructured to allow more instruction time and better instruction environment; 2) Improvement in the content of intervention: the programs should develop differentiated contents considering the characteristics of adolescence; 3) Importance of rapport, adolescents' interests and compensation: the program should be more interesting to adolescents and provide rewards based on the rapport between instructors and adolescents; 4) Cooperation among smoking cessation instructor, school, and community: instructors, teachers at schools, and communities should cooperate actively with one another. Conclusions: The school-based smoking cessation programs will benefit from implementing the findings of this study in improving its effectiveness in smoking cession in adolescents.

• Korean Journal of Health Education and Promotion
• /
• v.27 no.4
• /
• pp.131-139
• /
• 2010

Objectives: This pilot study was designed to examine whether the adolescent smoking cessation program with harmonica therapy was effective or not. It was qualitatively explored perceived smoking consequences, cessation and relapse experience, specific harmonica help to overcome smoking urge, preference of harmonica toward cessation, and harmonica intervention planning to quit. Methods: The treatment program was conducted 30-minute, 6-session, and once a week basis. Qualitative data using Focus Group Interview were collected at the completion of the program with 6 participants, and analyzed by Krueger's systematic process. Results: Participants were smoking daily and consumed 3-10 cigarettes. They recognized undesirable smoking consequences in terms of cost, interpersonal relationship, and health that might lead to cessation attempts in the past. Participants who did not want to quit smoking at the program beginning changed their attitude to quit after exploring partial cessation efforts with the help of harmonica therapy. They believe harmonica's consistent help of quitting and leading to success. Conclusion: Adolescent attitudinal change toward smoking cessation has promising insight of motivation enhancement through harmonica therapy that was a major barrier to successful quit.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.18 no.6
• /
• pp.1177-1188
• /
• 2023

Socially, organizations are required to maintain strict management of their information resources and invest in the adoption of information security (IS) technologies and policies. However, the ongoing threat of information exposure by employees persists within the organization. This study aims to identify the role stress that employees may experience due to strict IS policies and propose methods for reducing its negative impact. Specifically, our study suggests a mechanism for mitigating role stress by incorporating factors related to IS policy goal setting and work regulatory focus. We conducted a survey among workers in the financial industry, where IS policies are rigorously enforced, and tested our research hypotheses using a sample of 309 participants. The results indicate that increasing the difficulty and specificity of IS policy goals reduces role stress (conflict and ambiguity) and positively influences employees' intention to comply with IS policies. Furthermore, individual work promotion focus moderated the relationship between role stress and IS compliance intention. These findings have important implications for organizations seeking to strengthen their IS compliance among employees and inform the development of effective IS strategies.

• Journal of Information Technology Services
• /
• v.15 no.1
• /
• pp.19-37
• /
• 2016

Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

• Korean Journal of Health Education and Promotion
• /
• v.1 no.1
• /
• pp.75-94
• /
• 1999

This study explored the understanding of health of people from Korea. Data were collected from a total of eighteen focus groups: Koreans (living in Korea), Korean-Australians, Korean-Americans and Australians. The data were analysed using QSR NUD＊IST. The meaning of health varied among people and it was related to differences in age, culture, gender, marital status and perceived health status of individuals. However, there were several themes common to everybody. All groups included aspects of physical, mental, emotional (and spiritual), environmental and social dimensions in their definitions of health. All young single groups placed more emphasis on physical and lifestyle factors whereas mental and emotional aspects and social responsibility were more associated with health among older married groups. Young women in all cultures felt social pressure to 'look good' and the media was perceived as responsible. Men in general associated health with societal roles and social competition. Health was strongly associated with the economy and economic stability for all Korean groups reflecting the recent adverse economic situation in Korea. This information will be of value to health professionals to provide more effective health services and health promotion programs for clients of Korean ethnicity living in multicultural societies like Australia and America.

• Journal of Korean society of Dental Hygiene
• /
• v.24 no.1
• /
• pp.69-77
• /
• 2024

Objectives: The purpose of this study was to explore the general public's perception and status of oral muscle strength training, to develop age-appropriate educational media and training methods, and to promote the need for oral muscle strength training. Methods: Data were collected from 15 individuals across different age groups (young, middle-aged, and elderly) from December 2022 to February 2023 through focus group interviews, and they were conducted twice for each group in a face-to-face manner. Results: Four key categories were identified: lack of information, effectiveness of training, need for promotion, and factors necessary for implementation. The following themes emerged: lack of information, need for training, age-specific characteristics, need for repetition, age at which training is needed, lack of promotion, need for promotion, number of practitioners, willingness to practice, and appropriate media for training. Conclusions: Awareness of oral muscle strength training was found to be very low, and it is necessary to improve awareness through continuous information and appropriate education on its need among the public. Additionally, quality content or media that can be easily applied for effective training should be developed, and personnel who can perform training efficiently should be trained.