• 제목/요약/키워드: product typology

검색결과 40건 처리시간 0.018초

전자상거래에서 무형서비스상품의 특성과 운영전략에 대한 연구 (Typology of Service Related Intangible Products and Operations Strategy in Electronic Commerce)

  • 조성의;박광태
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.171-174
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    • 2001
  • This study investigates the differences in critical dimensions which impact on operations and strategy in Internet EC of service related intangible product. For this purpose, services are newly classified by two selected dimensions such as 1)the proportion of substitute by on-line, and 2)the needs of interaction and customization. Secondly, on the classification of services, the differences of 1) customer needs of geographical accessibility, 2) needs of cooperation with off-line functions, and 3) customer purchase intention in Internet EC are tested among classified groups. Finally, implementations on operations and strategy in Internet EC are suggested, based on the results of analysis. Data are collected by the survey on the customer groups, and analyzed by statistical method, such as mean score plot, cluster analysis, and analysis of variance.

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패션 브랜드 슬로건의 언어적 특성별 소비자 반응 연구 (Research on consumer responses according to linguistic characteristics of fashion brand slogans)

  • 여은아
    • 복식문화연구
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    • 제21권2호
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    • pp.206-219
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    • 2013
  • In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

레스베라트릴 트라이아세테이트(RTA)를 함유한 크림의 피부 노화 완화 효과 (Skin Anti-aging Effects of a Cream Containing Resveratryl Triacetate (RTA))

  • 최고운;정현진;석진경;백지훈;김영미;부용출
    • 대한화장품학회지
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    • 제44권2호
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    • pp.161-170
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    • 2018
  • 피부 노화의 정도는 기기 분석을 통해 객관적으로 측정 할 수 있다. 본 연구의 목적은 인체 적용 시험을 통해 8000 PPM의 레스베라트릴 트라이아세테이트(RTA)를 함유한 크림의 피부 노화 완화 효과를 평가하는 것이다. 여성 피험자 20명에게 시험 제품을 얼굴에 매일 2회 8주 동안 바르고, 4주마다 기기 분석을 통해 주름, 처짐, 탄력, 진피치밀도, 수분 및 밝기 등을 측정하였다. 시험 제품을 4 주 및 8 주 동안 사용한 결과 총 주름면적이 감소하고(5.12%, 4.86%), 총 주름 용적이 감소하고(10.53%, 8.41%), 탄력성이 증가하고(2.84%, 3.98%), 진피치밀도가 증가하고(15.65%, 20.80%), 수분이 증가하고(5.83%, 7.37%), 밝기($L^*$ 값)가 증가하고(0.79%, 1.07%), 피부색(individual typology angle, $ITA^{\circ}$)이 밝아졌으며(5.43%, 4.95%), 이들 변화는 통계적으로 유의하였다(p < 0.05). 시험 기간 동안 모든 참가자에게서 부정적인 피부 반응이 관찰되지 않았다. 본 연구는 시험 제품의 피부 노화 완화 효과를 뒷받침한다.

동대문 패션 타운의 패션 타운의 도매업체 현황 및 협력 업체 선정 기준에 따른 유형화 (Typology of Wholesalers in Dongdaemun Fashion Town according to Contractor Selection Criteria)

  • 서민정;이지인;이규혜
    • 복식문화연구
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    • 제17권5호
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    • pp.819-833
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    • 2009
  • The current research focused on exploration of a well known Korean fashion and clothing industry cluster, Dongdaemun Fashion Town(DFT). Many clothing and fashion wholesalers in DFT with various business formats are trying to obtain competitive advantages. For the empirical study, a questionnaire was developed. Items measuring descriptive statistics for each business and contractor selection criteria were included in the survey. 161 data from Employees of various wholesalers of DFT were used for statistical analysis. Majority of DFT customers were buyers of Internet shopping malls and street retail shops. 64% of them used domestic contractors for sourcing products. Most of them managed less than three contractors. Contractor selection criteria were factorized as flexibility, production ability, stability, fame and location. Wholesalers were segmented into three groups: product oriented, flexibility oriented and stability oriented groups. Group differences in terms of business practices were assessed and strategic implications were included.

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Purposes, Results, and Types of Software Post Life Cycle Changes

  • Koh, Seokha;Han, Man Pil
    • Journal of Information Technology Applications and Management
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    • 제22권3호
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    • pp.143-167
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    • 2015
  • This paper addresses the issue how the total life cycle cost may be minimized and how the cost should be allocated to the acquirer and developer. This paper differentiates post life cycle change (PLCC) endeavors from PLCC activities, rigorously classifies PLCC endeavors according to the result of PLCC endeavors, and rigorously defines the life cycle cost of a software product. This paper reviews classical definitions of software 'maintenance' types and proposes a new typology of PLCC activities too. The proposed classification schemes are exhaustive and mutually exclusive, and provide a new paradigm to review existing literatures regarding software cost estimation, software 'maintenance,' software evolution, and software architecture from a new perspective. This paper argues that the long-term interest of the acquirer is not protected properly because warranty period is typically too short and because the main concern of warranty service is given to removing the defects detected easily. Based on the observation that defects are caused solely by errors the developer has committed for software while defects are often induced by using for hardware (so, this paper cautiously proposes not to use the term 'maintenance' at all for software), this paper argues that the cost to remove defects should not be borne by the acquirer for software.

3대가족 동거주택을 위한 수직 2호 1주택 아파트 재구성 연구 (A Study on the Vertical Unification, Two to One Remodeling for Three Generation Dwelling of Apartment Housing)

  • 손승광
    • 한국주거학회논문집
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    • 제14권3호
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    • pp.147-156
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    • 2003
  • A small apartment housings in Korea, which is built mass-product from 1980s, are dissatisfied, in spite of good condition, due to the growing living areas and changing lifestyle of the residents. Many of them confronted with slum areas and the kinds of housing stock accumulated much more in Korean contexts. For the existing small houses, it could be discuss an adaptation model to the increasing requirement standards of the house residents; wider living area, new facilities and a style of new residence. A social policy for elderly people who are handicap in physical and economical aspects, is home stay system rather than national support. But it is not easy to find the three generation family house in Korea context, specially apartment house. This paper deals with the vertical unification typology of two dwelling units to one, in order to supply three generation houses by remodel existing small apartment houses constructed by Korea National Housing Corporation. The use of convert houses into vertical expansion are expected to be a house of three generation family, it can also enhance privacy against conflictive activities in a house. And also the merging types of two dwelling units into one can be used as a device to get rid of the monotonous characteristics and gain diversity in the declining stock housing.

존재론적 장소개념에 의한 전통공간 해석에 관한 연구 (The Interpretation of Traditional Space Based on the Theory of Ontological Space)

  • 이옥재;김문덕
    • 한국실내디자인학회논문집
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    • 제23권4호
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    • pp.94-102
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    • 2014
  • Nowadays when the social and cultural paradigm is changing, the incomplete space is becoming a matter of controversy. In order to figure out the solutions to it, are being held a variety of spatial discourses for spatial essence and meaning to be cleared. Accordingly, this study has tried to seek for any probability to interpret the ontology shown at any traditional space on the ground of Heidegger's Ontological Thinking Structure which has a considerable impact on Modern Space, whose conclusions are the followings. First, Heidegger's ontological space theory, which provided a foundation of Placeness concept, includes not only the character of interdisciplinary learning among philosophy, arts and any related studies but also that of mutual oriental and occidental cultures. Second, between the thoughts of Heidegger and Lao-tzu are considerable similarities from the methodical viewpoint that materializes the meaning of existence as an essence. Third, for a convenient interpretation, the ontological spatial concept of Lao-tzu's philosophy shown at traditional spaces have been categorized into Typology-Incident, Morphology-situation and Topology-meaning generation with Schultz's Existential Spatial Concept based on Heidegger's Ontology as a medium. In particular, the meaning generation which materializes the placeness has the trait of being clarified as the product of interactions between incidents and situations.

국내 도축우의 외상성제2위질병 발생실태와 육질등급에 미치는 영향 (A survey of traumatic reticular diseases in Korea and the effects on beef quality grade)

  • 변현섭;박세근;이상명;곽학구;권기문;안병우
    • 대한수의학회지
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    • 제51권2호
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    • pp.93-99
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    • 2011
  • This study surveyed the prevalence of traumatic reticular diseases (TRD) of slaughter cattle in Korea, the typology of the causative foreign bodies and the effects on beef quality and carcass weight. The overall prevalence of TRD in 3,121 slaughter cattle was 5.5%. However, the prevalence was significantly higher in Korea indigenous cattle Hanwoo (5.8%, p < 0.05) and female cattle (20.75%, p < 0.001). The prevalence significantly increased in aged cattle (p < 0.001). Major lesions related to foreign bodies were reticulitis (96%) and peritonitis (86%). Most causative foreign bodies were made of iron including nails, wires, steel rods, screw nails, and syringe needles. Cattle affected with TRD produced significantly lower grade quality of beef compared to normal cattle (p < 0.0001), but TRD did not affect carcass weight. The data will be useful in the management of TRD, with the aim of increasing beef productivity in Korea.

성별, 쇼핑동기, 플로우 경험이 쇼핑행동에 미치는 영향 (Effects of gender, shopping motivation, flow experience on shopping behavior)

  • 최자영;이규혜
    • 디지털융복합연구
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    • 제10권5호
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    • pp.53-66
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    • 2012
  • 본 연구에서는 소비자들의 쇼핑행동 이해에 필요한 쇼핑 동기, 쇼핑 플로우 경험, 그리고 구매 간의 관계에서 구조적 관계를 파악하기 위해 이에 대한 인과구조 모형을 개발하여 그 모형에 대한 실증 분석을 하였다. 또한 쇼핑 동기는 성별의 차이가 크다는 여러 이론 및 연구를 바탕으로 성별이 쇼핑동기에 미치는 영향을 검증하였고, 성별과 쇼핑동기간에 차이가 나타났으며 5개의 쇼핑동기 중 제품획득 쇼핑동기를 제외한 기분전환, 아이디어 추구, 사회적 상호작용, 자아만족, 가치추구 쇼핑동기가 플로우 경험에 영향을 미치는 것으로 나타났다. 또한 플로우 경험이 높을수록 구매를 하는 것으로 나타났다. 특히 본 연구는 플로우의 선행변수로써 과거의 선행연구에서 강조하였던 모험심 및 능력이 아닌 동기가 쇼핑플로우 경험에 중요한 영향을 미친다는 시사점을 제공하고, 쇼핑 플로우가 구매 행동에 영향을 미친다는 점을 실증분석을 하였다는데 의의를 갖는다.

서비스 유형별 혁신활동의 특성 연구 (The Characteristics of Innovation Activities in the Service Sector)

  • 강영모;조찬우;이성주
    • 기술혁신학회지
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    • 제16권3호
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    • pp.559-581
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    • 2013
  • 지난 수년간 서비스 산업은 빠르게 성장해 왔으며, 현재도 그 성장가능성이 매우 높다. 때문에 서비스 산업의 생산성 및 혁신활동이 국가경제발전의 중요한 요소로 관심을 받기 시작하였다. 그럼에도 불구하고, 제조분야에서의 혁신과 관련된 연구들은 활발히 이루어진 것과 달리, 서비스 산업에서의 혁신 활동의 특성에 대한 연구는 상대적으로 부족하였다. 특히, 서비스 혁신은 서비스에 따라 상이하게 나타날 수 있기 때문에 이에 대한 연구가 반드시 필요하다. 따라서 본 연구는 서비스 유형별 혁신활동의 특성을 비교 및 분석하는 것을 그 목적으로 하고자 한다. 이를 위해, 첫째, 과학기술정책연구원(STEPI)의 기술혁신조사(KIS) 서비스업 분야 데이터를 활용한다. 둘째, 서비스의 고객화 정도와 설비의 중요도를 기준으로 서비스의 유형화를 수행한다. 셋째, 각 서비스 유형별 혁신활동의 특성을 혁신활동의 투입, 프로세스, 산출의 관점에서 분석한다. 연구 결과, 각 서비스 유형은 고유의 혁신활동 패턴을 가지고 있는 것으로 나타났으며, 이는 서비스 유형의 특성에 대한 가치 있는 정보를 제공함으로써 서비스 분야에서의 혁신활동에 대한 추후 연구를 위한 기초적인 자료를 제공해 줄 수 있을 것으로 기대한다.

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