• Title/Summary/Keyword: product selection

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Market Segmentation of Online Apparel Buyers Based on Attribute Evaluations in Choice Sets (선택상황에서의 제품 속성평가를 바탕으로 한 온라인 의류 구매자 세분화)

  • Park, Ha-Na;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1086-1097
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    • 2009
  • Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

Development of the Numerical Model for Temperature Prediction of Fruits (청과물의 품온예측모델 개발)

  • 김의웅;김병삼;남궁배;정진웅;김동철;금동혁
    • Journal of Biosystems Engineering
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    • v.20 no.4
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    • pp.343-350
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    • 1995
  • In order to design efficient and effective pressure cooling system for fruits and vegetables, a numerical model for temperature prediction of fruits was developed. This model was extended to study the various factors affecting product cooling time, such as product depth, approach air temperature, entering air velocity and initial product temperature. Also, selection of these factors were examined with respect to the efficiency of the pressure cooling system, the overall precooling cost and the final quality of the product. When designing a pressure cooling system for a particular product, the range of the factors must be selected carefully according to the thermal and physiological properties.

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The Analysis of the Causal Model of the Needs for Consumer Information Contents and Related Variables (소비자 정보의 내용별 요구도와 관련변수들간의 인과모형 분석)

  • 이은희
    • Journal of the Korean Home Economics Association
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    • v.35 no.5
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    • pp.177-194
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    • 1997
  • This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

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A Proposal of the Directed Product Graph and Its Applications to Network Analysis (I) (방향성 적선도의 제안과 회로망 해석에의 응용 (I))

  • 전선미;김수중
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.21 no.2
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    • pp.19-23
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    • 1984
  • A new directed product graph(DPG) is proposed from the product graph for electrical networks. By introducing the direction of an dege and the concept of a loop to product graph, it is more easy and rapid to obtain topologically the denominator of Mason's formula without relation of the sign rule and without arising terms cancelled. Also the constraints of tree selection at a given network-graph can be removed.

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Deep Neural Network Models to Recommend Product Repurchase at the Right Time : A Case Study for Grocery Stores

  • Song, Hee Seok
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.73-90
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    • 2018
  • Despite of increasing studies for product recommendation, the recommendation of product repurchase timing has not yet been studied actively. This study aims to propose deep neural network models usingsimple purchase history data to predict the repurchase timing of each customer and compare performances of the models from the perspective of prediction quality, including expected ROI of promotion, variability of precision and recall, and diversity of target selection for promotion. As an experiment result, a recurrent neural network (RNN) model showed higher promotion ROI and the smaller variability compared to MLP and other models. The proposed model can be used to develop a CRM system that can offer SMS or app-based promotionsto the customer at the right time. This model can also be used to increase sales for product repurchase businesses by balancing the level of ordersas well as inducing repurchases by customers.

A Study on the Effects of Product Involvement on the Purchase Decision Process of Online Shopping Malls (온라인 소비자 구매결정과정에서의 제품관여도 효과에 관한 연구)

  • Kim, Jong-Uk;Park, Sang-Cheol
    • Asia pacific journal of information systems
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    • v.15 no.3
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    • pp.133-161
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    • 2005
  • This research is to investigate the effects of product involvement on the selection of online shopping malls. From the statistical analysis of 282 response data, it was found that consumers buying products with higher involvement tend to shop in a shopping mall with greater trust, which provide more information regarding their products and a wider variety of products. The other purpose of this research is to investigate factors of shopping malls which influence the buyer's purchase intention. The results of data analysis indicate that consumers are more likely to buy in a shopping mall with greater trust, with detailed product information, and with higher entertaining contents. The results of the study indicate that the shopping malls which give more detailed product information to their customers and establish greater trust will finally lead to a higher sales revenue because more expensive products will be sold.

Tolerance Design for Multiple Performance Characteristics (다수 성능특성치의 허용차설계)

  • Byun, Jai-Hyun
    • Journal of Korean Institute of Industrial Engineers
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    • v.20 no.4
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    • pp.99-111
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    • 1994
  • Toguchi method is a systematic technique for designing high quality product at low cost. There are three steps in the Toguchi method, 1)system design, 2)parameter design, and 3)tolerance design. This paper considers the tolerance design for multiple performance characteristics which is practically important. We present two tolerance design procedures : grade selection and tolerance determining procedures. In grade selection procedure a scheme is presented that minimizes the sum of the price of low-level characteristics and the expected loss due to the variations of high-level characteristics. In tolerance determining procedure we determine the tolerances of the low-level characteristics.

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Tool selection problem in flexible manufacturing systems

  • Kato, Kiyoshi
    • 제어로봇시스템학회:학술대회논문집
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    • 1991.10b
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    • pp.1553-1556
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    • 1991
  • This paper deals with a problem on the selection of alternative tools in a flexible manufacturing system (FMS) where a lot of tools are required to produce a large variety of product items. An approach using branch and bound method is proposed to minimize a total number of tools required through the optimal use of the alternative tools. In this approach, tools are initially divided into tool subgroups based on graph theory for the purpose of the effective search of the optimal solution. A small example is also presented to highlight the effectiveness of the proposed approach.

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Transmit Antenna Selection for Dual Polarized Channel Using Singular Value Decision

  • Lee Sang-yub;Mun Cheol;Yook Jong-gwan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.9A
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    • pp.788-794
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    • 2005
  • In this paper, we focus on the potential of dual polarized antennas in mobile system. thus, this paper designs exact dual polarized channel with Spatial Channel Model (SCM) and investigates the performance for certain environment. Using proposed the channel model; we know estimates of the channel capacity as a function of cross polarization discrimination (XPD) and spatial fading correlation. It is important that the MIMO channel matrix consists of Kronecker product dividable spatial and polarized channel. Through the channel characteristics, we propose an algorithm for the adaptation of transmit antenna configuration to time varying propagation environments. The optimal active transmit antenna subset is determined with equal power allocated to the active transmit antennas, assuming no feedback information on types of the selected antennas. We first consider a heuristic decision strategy in which the optimal active transmit antenna subset and its system capacity are determined such that the transmission data rate is maximized among all possible types. This paper then proposes singular values decision procedure consisting of Kronecker product with spatial and polarize channel. This method of singular value decision, which the first channel environments is determined using singular values of spatial channel part which is made of environment parameters and distance between antennas. level of correlation. Then we will select antenna which have various polarization type. After spatial channel structure is decided, we contact polarization types which have considerable cases It is note that the proposed algorithms and analysis of dual polarized channel using SCM (Spatial Channel Model) optimize channel capacity and reduce the number of transmit antenna selection compare to heuristic method which has considerable 100 cases.

Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value (화장품소비가치에 따른 화장품유형 및 가격별 국내.외상표선택)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1149-1161
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    • 2010
  • This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.