• 제목/요약/키워드: product selection

검색결과 830건 처리시간 0.027초

관광행동에 따른 여행상품속성 선택의 차이에 관한 연구 : 해외여행객을 중심으로 (Research on the Difference on Selection of Travel Product Attributes by Tourism Action: Focus on Outbound Tourist)

  • 이채은;이진영
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.398-406
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    • 2009
  • 본 연구의 목적은 관광행동에 따른 여행상품속성의 차이를 살펴봄으로써 여행업계가 더 주력해야 할 여행상품을 판매하기 위한 마케팅 전략을 제시하는 것에 도움을 주고자 하는 것이다. 본 연구를 위해 군집분석과 ANOVA분석이 이용되었는데, 군집분석 결과 4개의 군집으로 나타났다. '합리적 관광형', '약한 과시적 관광형', '가치적 관광형'과 '과시적 가치적 관광형'으로 분류되었다. ANOVA분석 결과 여행서비스와 오락을 제외한 교통 숙박시설, 관광매력물, 쇼핑, 식사에서는 관광행동에 있어 군집들이 차이를 보이는 것으로 나타났다.

시맨틱 웹과 SWCL하의 제품설계 최적 공통속성 선택을 위한 의사결정 지원 시스템 (A Decision Support System for Product Design Common Attribute Selection under the Semantic Web and SWCL)

  • 김학진;윤소현
    • 한국IT서비스학회지
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    • 제13권2호
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    • pp.133-149
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    • 2014
  • It is unavoidable to provide products that meet customers' needs and wants so that firms may survive under the competition in this globalized market. This paper focuses on how to provide levels for attributes that compse product so that firms may give the best products to customers. In particular, its main issue is how to determine common attributes and the others with their appropriate levels to maximize firms' profits, and how to construct a decision support system to ease decision makers' decisons about optimal common attribute selection using the Semantic Web and SWCL technologies. Parameter data in problems and the relationships in the data are expressed in an ontology data model and a set of constraints by using the Semantic Web and SWCL technologies. They generate a quantitative decision making model through the automatic process in the proposed system, which is fed into the solver using the Logic-based Benders Decomposition method to obtain an optimal solution. The system finally provides the generated solution to the decision makers. This presentation suggests the opportunity of the integration of the proposed system with the broader structured data network and other decision making tools because of the easy data shareness, the standardized data structure and the ease of machine processing in the Semantic Web technology.

백화점 의류 바이어의 정보탐색과 구매과업의 유형에 대한 욕구기준의 영향 (The Effect of Need Criteria on Information Searches and Types of Buying Task of Apparel Buyers in Department Store)

  • 한성지;김문숙;유동근
    • 한국의류학회지
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    • 제19권3호
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    • pp.416-425
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    • 1995
  • The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

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AHP 기법을 이용한 멀티미디어 저작도구 평가 및 선정에 관한 연구 (A Study on the Evaluation & Selection of Multimedia Authoring Tools using the AHP)

  • 심상천;김용겸
    • 경영과학
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    • 제21권2호
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    • pp.191-213
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    • 2004
  • This study addresses the evaluation criteria of multimedia authoring tools(MATs), the way which decision-maker can exclude outlier matrix from group using the concept of the compatibility index, and how AHP can be applied to the selection of MATs in a group decision-making environment. The AHP technique allows an evaluator to quantify the relative importance of elements at each hierarchy and to calculate the composite relative weights for each product(i.e. MATs). This decision process allows setting to priority of the MATs based on the AHP. The results indicated that technical ability of MATs was the most significant factor in affecting their decision, trailed by managerial efficiency and vendor support. To the experts, multimedia data support was the less important than development interface. Also, the results indicated that product A(0.510) was their first choice, trailed by product C(0.286) and B(0.204). Assessing the composite relative weights revealed that expert group's members were consistent with the rankings of decision variables(evaluation criteria variables) statistically in selecting their MATs. Therefore, we believed that expert group's members have achieved sufficient agreement to permit the use of geometric mean to average the group's preference without obscuring the differences of individual opinions.

한국 사과 주산지의 지역농협 연합판매사업의 전개 - 전라북도 무주군을 사례로 - (Development of Joint Sales Business by Regional Agricultural Cooperatives in a Major Apple Production Region of Korea - Focused on the Case of Muju County, North Jeolla Province -)

  • 황성일
    • 한국유기농업학회지
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    • 제30권3호
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    • pp.313-333
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    • 2022
  • In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

비례조작을 통한 소비자 선호조형 추출에 관한 연구 (Extracting Consumer Preference Factors Through Proportion Mediation (Research Cases Through TV Design))

  • 조광수;홍정표;양종열
    • 디자인학연구
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    • 제14권4호
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    • pp.47-56
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    • 2001
  • 본 연구는 심미적 영향요소 중 전형성과 동시에 중요하게 인지되는 또 다른 속성 즉 비례(proportion)를 중심으로 소비자가 선호할 수 있는 디자인을 창출할 수 있도록 하기 위하여 제품의 범주화와 제품 형태분석을 통해 제품에 대한 이상적 비례를 도출해 냄으로써 비례의 조작만으로도 소비자가 선호할 수 있는 차별화 된 제품디자인을 위한 방법론을 구축하고자 한다. 이에 본 연구의 연구방법으로는 시중에 판매되는 제품들 중 비례가 중요하다고 인식되는 제품을 가지고 전형적 모델을 찾아 치수를 유추시켜 2차 자극물을 만들었다. (즉 전형적 모델에서 일정한 치수 변화를 주어 2차 자극물을 만들었다.) 이후 2차 자극물을 동질성분석을 통해 대표적인 2차 자극물들로 실험을 하여 그 제품에서 가장 이상적인 비례를 찾았다. 이후 황금 비례와 이상적 비례와의 관계를 살펴보고 제품들마다 이상적 비례는 따로 있음을 증명하였다. 즉 결론은 "신제품 개발시 비례는 주어지는 규격이 아니라 찾아내어야 할 선호 요소 중 하나이다"라는 것이다.

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웹기반 재료 데이터베이스 구축 및 자동차 엔진풀리용 재료선정 예 (Construction of Web-based Material Database and Case Study of Material Selection for Automotive Engine Pulley)

  • 천두만;안성훈;장재덕
    • 한국자동차공학회논문집
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    • 제14권4호
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    • pp.107-114
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    • 2006
  • Material selection is one of the important activities in design and manufacturing. A selected material at the conceptual design stage affects functionality of the designed part as well as manufacturability and cost of the final product. Unfortunately there are not many accessible material databases that can be used for design. In this research, a web-based material database was constructed. In order to assist designers to compare different materials, two-dimensional and three-dimensional graphs were provided via the web browser Using these graphical tools, multi-dimensional comparison was available in more intuitive manner. As a case study, this system was applied for material selection of an automotive engine pulley.

SOME SMALL DEVIATION THEOREMS FOR ARBITRARY RANDOM FIELDS WITH RESPECT TO BINOMIAL DISTRIBUTIONS INDEXED BY AN INFINITE TREE ON GENERALIZED RANDOM SELECTION SYSTEMS

  • LI, FANG;WANG, KANGKANG
    • Journal of applied mathematics & informatics
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    • 제33권5_6호
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    • pp.517-530
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    • 2015
  • In this paper, we establish a class of strong limit theorems, represented by inequalities, for the arbitrary random field with respect to the product binomial distributions indexed by the infinite tree on the generalized random selection system by constructing the consistent distri-bution and a nonnegative martingale with pure analytical methods. As corollaries, some limit properties for the Markov chain field with respect to the binomial distributions indexed by the infinite tree on the generalized random selection system are studied.

제조공정에서 디자인 프로세스에 의한 소재선정 방법론 연구 (A study on the selection methodology of materials by design process in manufacturing process)

  • 송성일;강승민
    • 한국결정성장학회지
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    • 제29권1호
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    • pp.39-44
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    • 2019
  • 본 연구는 제품 개발에 있어 소재 선정은 수요자 중심의 니즈를 최대한 반영 할 수 있어야 한다는 중요성에 대하여, 'RE_Double Diamond' 디자인 프로세스를 새롭게 제안하였다. 또한, 기존 더블다이아몬드 방법론 중 공급자 중심의 2차 이해관계자 맵 프로세스를 적용하였으며, 시각화 중심의 정보구축을 포함하여 디자이너-엔지니어 간의 커뮤니케이션을 통한 소재의 선정에 대하여 보고하고자 한다.