• 제목/요약/키워드: product planning strategy

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Design Procedure for System in Package (SIP) Business

  • Kwon, Heung-Kyu
    • 한국마이크로전자및패키징학회:학술대회논문집
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    • 한국마이크로전자및패키징학회 2003년도 International Symposium
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    • pp.109-119
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    • 2003
  • o In order to start SIP Project .Marketing (& ASIC team) should present biz planning, schedule, device/SIP specs., in SIP TFT prior to request SIP development for package development project. .In order to prevent (PCB) revision, test, burn-in, & quality strategy should be fixed by SIP TFT (PE/Test, QA) prior to request for PKG development. .Target product price/cost, package/ test cost should be delivered and reviewed. o Minimum Information for PCB Design, Package Size, and Cost .(Required) package form factor: size, height, type (BGA, QFP), Pin count/pitch .(Estimated) each die size including scribe lane .(Estimated) pad inform. : count, pitch, configuration(in-line/staggered), (open) size .(Estimated) each device (I/O & Core) power (especially for DRAM embedded SIP) .SIP Block diagram, and net-list using excel sheet format o Why is the initial evaluation important\ulcorner .The higher logic power resulted in spec. over of DRAM Tjmax. This caused business drop longrightarrow Thermal simulation of some SIP product is essential in the beginning stage of SIP business planning (or design) stage. (i.e., DRAM embedded SIP) .When SIP is developed using discrete packages, the I/O driver Capa. of each device may be so high for SIP. Since I/O driver capa. was optimized to discrete package and set board environment, this resulted in severe noise problem in SIP. longrightarrow In this case, the electrical performance of product (including PKG) should have been considered (simulated) in the beginning stage of business planning (or design).

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연구개발 및 생산 체계와 연계한 기술기획 설계를 위한 요구사항에 관한 연구 (Requirements for Design of Technology Planning in Connection with R&D and Production System)

  • 변화성;신용백
    • 산업경영시스템학회지
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    • 제20권44호
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    • pp.287-295
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    • 1997
  • In existing technology planning, there is lack of considerations such as technology fusion, users' requirements of future, gap analysis between technology development and production, and industrialization process of development technology, that is, technology diffusion and technology transfer strategy. The most noticeable thing is that there is an obvious transition from supplier-centered to consumer-centered in the development of service or product because users' needs are getting a diverse and high level with the paradigm change of industry and society in the 21st century. So it is very important to design effectively a technology planning system under integration of R&D-production-sales system for satisfaction of customers' various choices. In this paper, we present considerations being required strategically in technology planning through analysis of mutual relationship and interface between technology planning, R&D and production system.

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회분식 공정과 회분식 증류공정을 복합한 순차적 다목적 공정의 최적 운용전략 및 생산일정계획 (Optimal Operation Strategy and Production Planning of Sequential Multi-purpose Batch Plants with Batch Distillation Process)

  • 하진국;이의수
    • 제어로봇시스템학회논문지
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    • 제12권12호
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    • pp.1163-1168
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    • 2006
  • Manufacturing technology for the production of high value-added fine chemical products is emphasized and getting more attention as the diversified interests of customers and the demand of high quality products are getting bigger and bigger everyday. Thus, the development of advanced batch processes, which is the preferred and most appropriate way of producing these types of products, and the related technologies are becoming more important. Therefore, high-precision batch distillation is one of the important elements in the successful manufacturing of fine chemicals, and the importance of the process operation strategy with quality assurance cannot be overemphasized. Accordingly, proposing a process structure explanation and operation strategy of such processes including batch processes and batch distillation would be of great value. We investigate optimal operation strategy and production planning of multi-purpose plants consisting of batch processes and batch distillation for the manufacturing of fine chemical products. For the short-term scheduling of a sequential multi-purpose batch plant consisting of batch distillation under MPC and UIS policy, we proposed a MILP model based on a priori time slot allocation. Also, we consider that the waste product of being produced on batch distillation is recycled to the batch distillation unit for the saving of raw materials. The developed methodology will be especially useful for the design and optimal operations of multi-purpose and multiproduct plants that is suitable for fine chemical production.

주문형 설계 조선산업과 주문형 조립산업의 특성에 따른 PLM 기능과 구조 설계 (Implementation of PLM Functional and Architecture between ETO Shipbuilding and ATO Industries)

  • 김승현;전정익;이장현;이원준
    • 한국CDE학회논문집
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    • 제15권6호
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    • pp.425-439
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    • 2010
  • The current challenge with which most shipyards are forced is to reduce the design time and the time-to-delivery because of explosive order of shipbuilding. Collaborative design and product data management have become important to reduce the lead time. Furthermore, enterprise information technologies such as ERP (Enterprise Resource Planning), SCM (Supply Chain management), and APS (Advanced Planning System) requires the collaborative environment. Also, manufacturing environment has been considered as a topic of strategic interest to get shorter product lifecycles in shipyards. Most shipyards have chosen an environment of ETO (Engineering To Order) strategy which designs and produces new products in response to various requirements of customer, rules and regulations. In the ATO (Assemble 10 Order) environment, most component parts have been designed to be procured or produced on the order requirement. The basic distinction between the ETO and ATO is the timing of the design. Thus in the ATO environment, it is more flexible in reducing the lead time to meet the specified requirements of customers. However, the ETO strategy requires new ship design process and ship product structures that are linked with the implementation of PLM. And, the function and architecture of current PLM solution has been designed based upon ATO environment properly. This paper presents the PLM architecture which effectively reflects the characteristics of shipbuilding. 4-layer architecture model is suggested to implement the PLM system. Also, implemented functions of ship PLM is explained in order to make a practical guidance for ship PLM implementation.

MILP model for short-term scheduling of multi-purpose batch plants with batch distillation process

  • Ha, Jin-Juk;Lee, Euy-Soo
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2003년도 ICCAS
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    • pp.1826-1829
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    • 2003
  • Fine chemical production must assure high-standard product quality as well as characterized as multi-product production in small volumes. Installing high-precision batch distillation is one of the common elements in the successful manufacturing of fine chemicals, and the importance of the process operation strategy with quality assurance cannot be overemphasized. In this study, we investigate the optimal operation strategy and production planning of a sequential multi-purpose plants consisting of batch processes and batch distillation with unlimited intermediate storage. We formulated this problem as an MILP model. A mixed-integer linear programming model is developed based on the time slot, which is used to determine the production sequence and the production path of each batch. Illustrative examples show the effectiveness of the approach.

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제약이론을 기반으로 한 최적제품조합 의사결정 지원 방법론 및 시스템 (Decision Supporting Methodology and System Based on Theory of Constraints for Optimal Product Portfolio Strategy in Shipbuilding Industry)

  • 김인일;한성환;권민철
    • 대한조선학회논문집
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    • 제46권3호
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    • pp.362-371
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    • 2009
  • Shipbuilding is a typical 'build to order' industry. It has a business model that generates revenues from building various ships and offshore products in accordance with owner's requirements at each production stage. Under uncertainty in shipping market, it is very essential for the shipbuilder to prepare the fast and competitive decision for product portfolio strategy in order to maximize contribution margin by exploiting production facilities and constraints. In this study, we introduce the unique decision supporting methodology for the optimal product portfolio sets based on Theory of Constraints(TOC). This methodology is established by adopting the concept of Drum Buffer Rope(DBR) in constraints planning and Throughput Accounting (TA) in management accounting of TOC. In addition, Decision Supporting System(DSS) is implemented. This DSS system provides a throughput estimator with reflecting the cost structure of shipbuilding industry and a resource simulator built on heuristic algorithms to operate major constraint-resources in shipyard such as dock, quay and pre-erection area etc. Several examples are presented to show that the proposed methodology and system can effectively support the strategic decision-making process of a global shipbuilding company.

증정상품이 소비자의 재구매행동에 미치는 영향 (Effect a Presentation Product has on the Repurchase Action)

  • 윤기선;김홍
    • 벤처창업연구
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    • 제1권2호
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    • pp.193-224
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    • 2006
  • 본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다.

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증정상품이 소비자의 재구매행동에 미치는 영향 (Effect a Presentation Product has on the Repurchase Action)

  • 윤기선;김홍
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2007년도 춘계학술대회
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    • pp.375-404
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    • 2007
  • 본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다.

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백화점의 통합적 마케팅커뮤니케이션을 위한 VMD전략 계획에 관한 연구-VMD구성요소 분석을 중심으로- (A Study on VMD Strategy Plan for Integrated Marketing Communication in Department Store -An Analysis of VMD Organization Elements-)

  • 김연아
    • 한국실내디자인학회논문집
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    • 제17호
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    • pp.12-21
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    • 1998
  • Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues.

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중소 제조업체의 생산정보 관리시스템을 위한 IOCP 기반 서버 (A IOCP-based Server for Product Information Management System of Small and Medium Size Manufacturing Companies)

  • 임성락;송기석
    • Journal of Information Technology Applications and Management
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    • 제14권4호
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    • pp.31-41
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    • 2007
  • In order to keep global competitiveness, most of small and medium size manufacturing companies require to equip a product information management system which collects and analyzes the data generated at the manufacturing lines and then provides information for manager or worker to make a decision. However, these companies have a cost problem for adopting the enterprise resource planning system mostly used in large companies. To overcome this problem, we suggest an IOCP-based server for the product information management system suitable for small and medium size manufacturing companies. The basic concept of suggested server is that it is possible to process concurrently the connection requests coming from data collector and client by using the facility of asynchronous notification of OS and protect a server against overload by using the thread pool.

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