• Asia Marketing Journal
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• v.14 no.3
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.213-223
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• 2013

This study presents the process of fashion item development with velvet through creative thinking methods. Creativity is one of the most important requirements for a successful job career and education enhancing creative thinking is needed in the area of fabrication, product design, and marketing strategy development. Velvet was selected as a research stimulus because it is a luxurious fabric with various differential properties such as a soft touch, unique luster, excellent drapability, and fine physical properties. The research methodology included creative thinking methods review, the selection of the tools, idea sourcing and listing, sequential idea evaluation and sample product making. After review of the various creative thinking methods, a combination method and forced connection method were employed as research tools to confirm the usefulness of creative thinking training because of their independence of use and application simplicity. A total of 12 university students participated as subjects in this research. After some training, each student derived ten ideas for velvet products that utilized a combination method and forced connection method. A total of 120 ideas were evaluated for novelty, technical possibility, practicality, and marketability; subsequently, 24 ideas were adopted and developed as sample products. The effectiveness of creativity education in fabrication and product design classes was verified through the whole process of product planning.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.127-133
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• 2006

Minimizing the total number of setup changes of a machine increases the throughput and improves the stability of a production process, and as a result enhances the product quality. In this context, we consider a new product-mix problem that minimizes the total number of setup changes while producing the required quantities of a product over a given planning horizon. For this problem, we develop a mixed integer programming model. Also, we develop an efficient heuristic algorithm to find a feasible solution of good quality within reasonable time bounds. Computational results show that the developed heuristic algorithm finds a feasible solution as good as the optimal solution in most test problems. Also, we developed a web based scheduling and monitoring system for a zinc alloy production process using the developed heuristic algorithm. By using this system, we could find a monthly zinc alloy production schedule that significantly reduces the total number of setup changes.

• Structural Engineering and Mechanics
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• v.65 no.2
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• pp.191-201
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• 2018

The corrosion environments in a steel structure are significantly different depending on the individual parts of the members. To ensure the safety of weathering steel structures, it is important to evaluate the time-dependent corrosion behavior. Thus, the progress and effect of corrosion damage on weathering steel members should be evaluated; however, the predicted corrosion depth, which is affected by the corrosion environment, has not been sufficiently considered until now. In this study, the time-dependent thicknesses of the corrosion product layer were examined to quantifiably investigate and determine the corrosion depth of the corroded surface according to the exposure periods and corrosion environments. Thus, their atmospheric exposure tests were carried out for 4 years under different corrosion environments. The relationship between the thickness of the corrosion product layers and mean corrosion depth was examined based on the corrosion environment. Thus, the micro corrosion environments on the skyward and groundward surfaces of the specimens were monitored using atmospheric corrosion monitor sensors. In addition, the evaluated mean corrosion depth was calculated based on the thickness of the corrosion product layer in an atmospheric corrosion environment, and was verified through a comparison with the measured mean corrosion depth.

• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.109-122
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• 2019

With the greater importance of lifestyle shops and experience marketing, research is needed for the effective experience marketing of lifestyle shops by fashion product type. This study establishes effective and differentiated experience marketing strategies for fashion lifestyle shops by examining the effect of the experience marketing satisfaction with lifestyle shops on purchase intention and loyalty. This study categorizes lifestyle shops by fashion product types into a suit-oriented lifestyle shop, a casual/leisure/sportswear-oriented lifestyle shop and a home fashion lifestyle shop, Then a survey was conducted on participants who had visited lifestyle shop. As an analysis method, factor analysis, reliability analysis and regression analysis were conducted. In this study, we identified the experience marketing factors of fashion lifestyle shops. This study found that the satisfaction from experience marketing factors of fashion lifestyle shops by fashion product types affected purchase intention and loyalty differently. Considering the results of this study, it will be able to increase not only purchase intention and loyalty but also brand sustainability by establishing, applying, and executing a differentiated strategy considering the detailed factors of experience marketing for each fashion product type when planning and operating a fashion lifestyle shop. Through this study, effective marketing of fashion lifestyle shops by fashion product type will be implemented.

• Korea Trade Review
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• v.47 no.4
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• pp.161-176
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• 2022

Most companies are achieving economic benefits by producing products in the form of bi-national products, but there are also negative consequences such as reduced brand power, so strategic bi-national product planning and branding is essential. In order to actively reflect these practical needs, this study conducted a comprehensive and easy-to-generalize evaluation of Bi-national products that has been somewhat underdeveloped in previous studies. To this end, the selection and evaluation criteria of the products to be investigated were differentiated. This is to classify the products by place of use and the purpose of use so that the majority of bi-national products can be included, and then use the combination to derive the specific products to be evaluated for bi-national products. The evaluation of the product identified the phenomenon of psychological conflict among consumers due to the country of origin discrepancy at the level of decreasing brand authenticity. The above research design is an evaluation method that can encompass bi-national products as a whole, rather than an evaluation of a specific product or product line that is mainly reported in previous studies, and it is also very easy to apply to practice because it allows us to more carefully identify changes in psychological attitudes.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.107-120
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• 2013

A lot of rural development projects have been planned and implemented for revitalizing rural areas in South Korea. However, it is not easy to properly evaluate and quantitatively analyze project outcomes. For this reason only selected regions have been evaluated for rural projects by government agencies. In this study, we analyzed the purpose and the contents of the Rural Village Development Project (RVDP) and Green Tourism Village Project (GTVP) to find indicators for evaluating results of rural projects using logistic regression analysis. Outputs of this study show that RVDPs increase regional population and GTVPs positively affect the sales of agricultural products. We also estimated the spatial distribution of project effects through spatial autocorrelation analysis and local-spatial autocorrelation analysis. Results show that the Moran's I values for the proportion of farmers with avocational jobs, product sales changes, and population growth in Jeol-La province are positive and the biggest one is population growth. Especially, key areas of agricultural product sales are widely distributed.

• Journal of Korean Society of Rural Planning
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• v.21 no.2
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• pp.137-147
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• 2015

In this study, consumers who have experience of visiting Jeongsun Arirang Market has been selected as samples to understand the characteristics of agricultural products purchase. For this, double hurdle model was used in order to resolve sample selection problem and obtain consistent estimator. The key points are the following. First, as the age increases(up to 59.8 years), chances of purchasing the products at traditional market increase as income increases. Second, when the residence area is outside of Gangwon-province, the purchase amount of the products increased compared to those from visitors within the Gangwon province. Also, visitors who use public transportations purchase less products compared to those who use their own car. Third, probability of agricultural products increase as the visitors consider positive effect the product purchase leads to the local farmers. Fourth, if the visitors consider the quality of the agricultural products, probability of purchasing agricultural product at the site increases. However, if the visitors consider the freshness of the agricultural products, the purchase amount rather drops. Fifth, the probability of purchase increases as visitors consider the brand of traditional market.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.692-703
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• 2008

In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.456-460
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• 2006

많은 6시그마 혁신을 하는 기업 중에서 ISO9000 시리즈나 ISO/TS16949 인증을 받고 있다. 그럼에도 불구하고 6시그마 도입 초기부터 ISO/TS16949와 통합운영을 생각하고 추진하는 곳은 많지 않다. ISO/TS16949에서는 기업전반의 프로세스에 많은 중점을 두고 있다. 그 중에서도 APQP(Advanced Product Quality Planning)은 제품 초기에서부터 명확한 품질계획 업무 프로세스를 가지고 활동을 하라는 필수 프로세스를 요구하고 있다. 그러나 구체적인 Flow나 단계는 각 기업체의 특성에 맞기고 있다. 6시그마의 Lean DFSS는 이러한 제품개발 프로세스의 구체적인 전계단계를 제공하고 있다 여기에 APQP에서 요건으로 명시한 각 프로세스 단계마다 Input요소, Output요소, Target, 그 프로세스를 책임질 구성원, 핵심성공요인, 핵심성공지수, 단계마다의 FMEA(Failure Mode Effect Analysis) 분석을 대응하면 도입 초기에서부터 상호 유기적이면서 효과적인 System이 된다.