• International Journal of Quality Innovation
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• 제10권1호
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• pp.89-105
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• 2009

This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

• 유통과학연구
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• 제17권5호
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• pp.85-94
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• 2019

Purpose - The purpose of this study is to analyze the impact of customer's communication on sales performance in the online market. Research design, data, and methodology - This study uses linear regression analysis to examine the effects of product review characteristics which are the result of customer's communication, on sales performance by using product reviews of online marketplace Amazon. Result - The increase in the number of product reviews positively affected sales performance. An increase in extreme opinions in the product review has a positive effect on sales performance. The product review length has a negative effect on sales performance. Conclusions - This study has shown the online marketplace customers' communication can influence sales performance using product review big data. This study contributed to the theoretical completeness by analyzing all the products of the book category in Amazon online market. This research will complement the theories regard to the customer behavior affecting sales performance. We expect the empirical analysis result will provide empirical help to sellers, online marketplace operators, and customers. In particular, the number of letters in the product may negatively affect sales performance, so sellers need to consider this effect carefully when exposing product reviews.

• 벤처창업연구
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• 제13권4호
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• pp.23-34
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• 2018

본 연구는 벤처기업의 제품개발 전략 실행과 제품개발 성과간의 관계에서 제품 혁신성의 매개효과를 검토하고 있다. 벤처기업의 제품개발과 관련된 기존 연구들은 주로 벤처기업의 기술력에 초점을 맞추어 보유한 기술 수준과 연구개발 투자가 어떻게 제품개발 성과를 증대시키는 지에 주목하고 있으며, 최근 연구들은 조직수준에 형성된 기업가정신이 제품개발 성과에 어떠한 영향을 미치는 지에 대해 논의하고 있다. 비록 벤처기업의 제품개발과 관련된 많은 중요한 논의들이 형성되어 있지만, 제품개발 전략을 실행하기 위한 연구개발 기능 분화가 어떻게 이루어져야 제품개발 성과가 높은지에 대한 논의는 부족하며, 조직수준에 형성된 기업가정신이 어떠한 과정을 거쳐 제품개발 성과를 달성하게 하는지에 대한 설명 또한 부족하다. 이에 본 연구는 한국의 벤처기업을 대상으로 조사한 설문조사 자료를 이용하여, 벤처기업의 연구개발 기능 분화로 나타난 연구개발 부서의 존재와 벤처기업에 형성된 기업가적 지향성이 제품개발 성과에 미치는 정(+)의 효과를 살펴보았으며, Day & Wensley(1988) 모형을 적용하여, 제품개발 전략 실행과 제품개발 성과간의 관계를 제품 혁신성이 매개하는 지를 확인하였다. 한국의 중소 벤처기업을 대상으로 수집한 703개 자료를 분석한 결과, 연구개발 부서의 기능 분화 및 기업가적 지향성 수준과 같은 제품개발 전략 실행이 제품 혁신성에 정(+)의 영향을 미치는 것으로 나타났으며, 제품 혁신성은 제품개발 전략 실행이 제품개발 성과에 미치는 영향을 대체로 매개하여 성과로 연계되는 것으로 나타났다. 특히 기존제품 개발의 경우, 연구개발 부서를 통한 제품개발 전략실행이 제품 혁신성을 높여 제품개발 성과를 높이는 것으로 나타났으며, 신제품개발의 경우 기업가적 지향성이 제품 혁신성을 높여 제품개발 성과를 높이는 것으로 나타났다. 이러한 분석결과는 벤처기업의 제품개발 전략 실행과 제품개발 성과에 관심을 가진 연구자들과 제품개발 전략이 제품개발 성과로 나타나는 과정을 파악하고자 하는 실무자들에게 시사점을 제공할 것이다.

• 대한안전경영과학회지
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• 제16권4호
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• pp.263-274
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• 2014

The present study is aimed at examining in multilateral ways the structural relationship among technological orientation, market orientation and product development performance of manufacturing companies, which are deemed to be key factors for them to increase absorptive capacities. From the study, it was revealed that: First, in terms of the relationship between market orientation and absorptive capacities, it was made clear by the analysis that the market orientation sought after by manufacturing companies has influence upon their absorptive capacities. Second, with regard to the relationship between technological orientation and absorptive capacities of manufacturing companies, the analysis found that the technological orientation pursued by them affects their absorptive capacities. Third, as for the relationship between absorptive capacities and product development performance, the analysis made it clear that the absorptive capacities of manufacturing companies exerts influence upon their product development performance. Fourth, in respect to the relationship between market orientation and product development performance, it was concluded from the analysis that market orientation produces effect upon product development performances like technological innovation and acquisition of new technologies needed for product development. Finally, regarding the relationship between technological orientation and product development performance of manufacturing companies, it became obvious from the analysis that the technological orientation affects the product development performance.

• 기술혁신연구
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• 제15권1호
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• pp.27-63
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• 2007

Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

• 한국의류학회지
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• 제26권5호
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• pp.663-674
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• 2002

The objectives of this study were 1) to ascertain whether there was a difference in product performance (expressive or instrumental), which consumer recognized after using, related to consumer involvement toward clothing, 2) to clarify the effect of product performance on consumption emotion(positive or negative), 3) to investigate the effect of consumption emotion on satisfaction, and 4) to find out whether product performance had a direct effect on satisfaction toward product. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Confirmatory factor analysis and structural equation model analysis were used to analyze the data. The results were as follows: 1) Consumer involvement had an effect on product performances but it was related to the expressive product performance more than to the instrumental product performance. 2) Product performance had positive influence on positive consumption emotion, while it had negative influence on negative consumption emotion. The results revealed that there were significant relationships between product performance and consumption emotion. 3) Positive consumption emotion had a positive effect on consumer satisfaction, on the other hand negative consumption emotion had a negative effect on consumer satisfaction. 4) Although the direct effects of product performances on satisfaction were larger than the indirect effects, product performance was greatly influential in consumption emotion and consumption emotion was strongly related to consumer satisfaction. Therefore, consumption emotion is an important determinant variable in the process of consumer satisfaction.

• 대한산업공학회지
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• 제39권1호
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• pp.1-9
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• 2013

The current manufacturers have generated tremendous amount of digitized product data to efficiently share and exchange it with other stakeholders or various software systems for product development. The digitized product data is a valuable asset for manufacturers, and has a potential to support high level strategic decision makings needed at many stages in product development. However, the lack of studies on extraction of key performance indicators(KPIs) from product data management(PDM) databases has prohibited manufacturers to use the product data to support the decision makings. Therefore this paper examines a possibility of an architecture that supports KPIs for evaluation of product development performances, by applying multidimensional product data model and on-line analytic processing(OLAP) to operational databases of product data management. To validate the architecture, the paper provides a prototype product data management system and OLAP applications that implement the multidimensional product data model and analytic processing.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.185-198
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• 2012

This paper is to analyze consumer's acceptance phase of innovative IT product on the ground of dividing into product and application phase. In the acceptance phase of product determinants to consumer's satisfaction were analyzed and TAM(Technology Acceptance Model) were applied to the acceptance phase of application. It is analyzed that how well expected usefulness and perceived satisfaction to product have positively influence its performance and perceived satisfaction respectively in the acceptance phase of the product. In the acceptance phase of application, factors to consumers' satisfaction were analyzed to investigate its influence to the usefulness of application. Usefulness expectancy to the application and product were analyzed to figure out consumers'intention to use the product and effort and cost going into application use were also analyzed. Empirical study was implemented aimed at smart phone users. As a result, perceived usefulness expectancy to product have positively influence on perceived product performance and perceived product performance also affects perceived product satisfaction significantly. Although product satisfaction doesn't affect usefulness expectancy to the application, usefulness expectancy to the product and perceived product performance have positively influence on usefulness expectancy to the application significantly. And also usefulness expectancy to the both of application and product have positively influence on consumer's intention to use the product but consumer's effort and cost going into application doesn't affect to it, it's hold forth the possibility that consumer's effort affect consumer's intention to use the product.

• International Journal of Quality Innovation
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• 제7권2호
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• pp.157-172
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• 2006

Due to the advancement of technology and rapidly changing environment of the market, the life cycle of high-tech products is becoming shorter. The enterprise must constantly innovate and select correct development strategy of new product in order to respond to customers' demands for upgrading operational performance of industry. Development of new product is the critical activity for enterprise's survival and growth. This research focuses on the effects of Taiwan high-tech companies' introduction of innovative activity and development strategy of new product on development performance of new product for analysis and exploration. The result findings reveal that: (1) High execution degree of innovative activity has positive effect on the implementation of development strategy of new product; (2) The companies with better implementation of development strategy of new product reveal better development performance; (3) The companies with higher degree of execution of innovative activity and better execution of development strategy of new product reveal better development performance of new product.

• 무역학회지
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• 제46권5호
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• pp.195-211
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• 2021

The purpose of this study is to examine the relationship among innovation activities, innovation performance, and management performance of export firms. I first undertake a review of previous studies related to innovation activity, innovation performance, and export firms' innovation. Based on this, I set up a research model and hypotheses. First, The innovation activity is classified into product innovation activity, process innovation activity, and administrative innovation activity. Innovation performance is divided into product quality improvement and cost reduction. And the business performance is regarded as financial performance of export's firms. This study examined whether innovation activity affect innovation performance such as product quality improvement and cost reduction. In addition, I examined whether these innovation performance affects business performance (financial performance). To achieve this, a total of 368 questionnaires are used in this study and PLS (Partial Least Square) was used to analyze structural equation. As a result, this study shows that product innovation activity have a positive effect on product quality improvement, and process innovation activity also have a positive effect on product quality improvement. However, it was found that neither product innovation activity nor process innovation activity had an effect on cost reduction. And it was found that administrative innovation did not affect product quality improvement, but had a positive effect on cost reduction. Also, it was found that quality improvement, which is an innovation performance, did not affect the financial performance of export's firms, and cost reduction, which is an innovation performance, had a positive effect on the financial performance of the export's firms.