International Journal of Quality Innovation

Korean Society for Quality Management (한국품질경영학회)
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Research on the Influences of New Product Design and New Product Development Process Management on New Product Development Performance in Taiwan's Industries

  • Liu, Pang-Lo (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology) ;
  • Tsai, Chih-Hung (Department of Industrial Engineering and Management Ta-Hwa Institute of Technology)
  • Published : 2009.04.30
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Abstract

This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

Keywords

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